Why Sales Training Fails and How to Ensure Lasting Behavioral Change
Iannarino
FEBRUARY 28, 2025
Most sales training programs failnot because of the content, but because of their inability to drive long-term behavioral change in sales teams.
Iannarino
FEBRUARY 28, 2025
Most sales training programs failnot because of the content, but because of their inability to drive long-term behavioral change in sales teams.
Highspot
FEBRUARY 28, 2025
As a sales enablement leader, you worry your sellers are stretched too thin. Instead of building relationships and closing deals, they’re bogged down by administrative tasks, searching for content, and struggling to stay on top of follow-ups. Inconsistent coaching and fragmented workflows only make things worse, causing missed opportunities and slower sales cycles.
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G2
FEBRUARY 28, 2025
Remember HAL 9000 from "2001: A Space Odyssey"? The eerily calm, near-sentient robot? It was a dependable coworker for the humans onboard. Well, at least before it turned rogue (more on that later).
PandaDoc
FEBRUARY 28, 2025
Want to drive more reliable profit for your organization? A strategic revenue operations (RevOps) approach can help you optimize your end-to-end customer journey to maximize growth. Marketing, sales, and customer success departments are all aiming for a common goal: to drive revenue. Despite this, these teams are often siloed off from one another, causing inefficiencies, data inconsistencies, and misaligned technology and objectivesall of which hinder revenue growth.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
G2
FEBRUARY 28, 2025
I tried 6 best fleet management providers to track, package and deliver fleet via accurate navigational routes and manage vehicle activities across routes.
PandaDoc
FEBRUARY 28, 2025
When it comes to drafting a sales contract, the first thing to understand is its purpose: defining a mutual understanding between the seller and the buyer. A legally-binding one at that. Easy, right? Well, before you run off and punch one up, theres more you need to understand. First, what all it includes. A well-structured sales contract will include the terms of the sale, the specific responsibilities of both the buyer and the seller, and helps prevent anything that may potentially lead to a d
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
PandaDoc
FEBRUARY 28, 2025
Sales is the lifeblood of any business. It promotes growth and expansion, helps sustain, pays salaries, and so much more. If youve never worked in sales, theres a good chance you have this image of a used car salesman in a cheap suit barking into a phone. In a certain world, yes, thats sales. But sales is more than making calls and closing dealsits about understanding whats working, whats not, and where to improve to get better.
Anthony Cole Training
FEBRUARY 28, 2025
The 5 keys to creating a high-performance sales team have more to do with effectiveness and consistency in execution than any specific kind of sales enablement or CRM tool that supports selling. Successful sales leaders and managers rely on critical data because they realize that it can and will provide them with real-time information. This real-time sales data can identify trends, effort and execution issues, and areas for coaching.
PandaDoc
FEBRUARY 28, 2025
Silos are a thing of the past when it comes to operational efficiency and revenue growth. Aligning sales, marketing, and customer success is more crucial than ever to avoid fragmented processes and inconsistent revenue streams. This is where a revenue operations (RevOps) framework comes in. RevOps is designed to unify operations across all of these teams to drive predictable and sustainable revenue growth.
Partners in Excellence
FEBRUARY 28, 2025
I leverage a variety of AI tools, predominantly LLMs, constantly throughout the day. As I look at how I use the tools and how many in selling and business leadership use these same tools, I’m starting to see sharp contrasts with the way too many others are using them. There are many using these tools as “thought partners.” They use the tools to evaluate/debate strategies, model different competitive scenarios, challenge assumptions they may be making about certain opportunities
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
SaaStr
FEBRUARY 28, 2025
monday.com has been a powerhouse in SaaS, scaling from $10M ARR in 2017 to over $1B in just eight years. Co-CEO and Co-Founder Eran Zinman recently sat down with SaaStr CEO and Founder Jason Lemkin to share his insights on their journey, including how theyve leveraged AI, maintained growth, and expanded into multiple product lines. Here are five fascinating AI learnings and three non-obvious business takeaways from the discussion. 5 Key Learnings on AI in SaaS AIs Biggest Value in SaaS is Automa
Martech
FEBRUARY 28, 2025
I didn’t make a year-end CDP prediction for 2025 last year, but if I had, consolidation among independent CDPs would have been my top call. With hindsight, I would have been right. This year marks a shift from slow growth to purposeful growth. We can better understand where the market’s headed by looking at how it has evolved. In just the first three weeks of 2025, three leading independent CDPs announced mergers or acquisitions: ActionIQ.
SaaStr
FEBRUARY 28, 2025
We’re rolling out the next wave of speakers for 2025 SaaStr Annual, May 13-15 in SF Bay: Bill Staples, CEO, Gitlab Josh Reeves, CEO, Gusto Eddie Kim, CTO & Head of AI, Gusto Drew Houston, CEO, Dropbox Arvind Nithrakashyap, Co-Founder & CTO, Rubrik Sridhar Ramaswamy, CEO, Snowflake Jeremy Burton, CEO, Observe AI Jack Newton, CEO and Founder, Clio Yamini Ranjan, CEO, HubSpot Andrew Mason, CEO, Descript Garrett Langley, CEO, Flock Safety Alex Latraverse, CRO, Flock Safety Rob Giglio,
Salesforce
FEBRUARY 28, 2025
Are you a marketer and feel like you have data figured out because you have a customer data platform (CDP) ? Sorry, but you have to start all over again. I say that half-jokingly, as the truth is marketing has entered a new era of agentic AI. CDPs helped us bring our data together to create a unified customer profile. Now agents can incorporate not only CDP data but also data not typically associated with a CDP and act on it.
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SaaStr
FEBRUARY 28, 2025
So in Salesforce’s most recent earnings report CEO Marc Benioff summarized a bunch of things they’ve been talking about for months. In 2025, they are hiring 0 new engineers. None. Because they think AI makes them 30% more productive; and In 2025, they’re expanding their sales team by up to 20%. Because they want to win in selling AI.
Martech
FEBRUARY 28, 2025
Most organizations use email marketing automation but does your campaign have the right triggers for your marketing funnel and customer journeys? Are there additional automations that could drive more leads, revenue or conversions for your business? Heres a blueprint to help you answer those questions whether you’re optimizing existing automated journeys or setting up your first triggered series.
SaaStr
FEBRUARY 28, 2025
Dear SaaStr: What sales techniques helped you consistently succeed while others failed? A few that basically always work in sales but that so many dont do actually do: Being a product expert. 95% of the sales execs I talk to in software dont know the product much at all. A huge miss as half the reason you talk to sales is to get your product questions answered.
Heinz Marketing
FEBRUARY 28, 2025
By Sarah Threet , Marketing Consultant with Heinz Marketing B2B marketers often struggle with defining an Ideal Customer Profile (ICP) that is precise enough to drive meaningful engagement and revenue. Heinz Marketings recent Predictable Pipeline Benchmarking analysis reveals that, on average, companies rate the maturity of their Target Market at 2.42 out of 5highlighting a widespread struggle with evolving past an “ad-hoc” approach.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
FEBRUARY 28, 2025
The media shake-up is happening now, and traditional outlets are struggling to survive. Legacy media is clinging to outdated business models like a boomer still trying to print out MapQuest directions. Meanwhile, digital-first creators are raking in views, influence and cash at a pace that makes traditional networks look like retirement homes for irrelevance.
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