Iannarino
JUNE 9, 2023
It seems we continually lose the thread when it comes to selling. Sales organizations are distracted by every new shiny object that flashes across LinkedIn. Every new idea or technology, or even some passing fad , causes sales leaders and salespeople to believe something new will make selling easier, faster, and certain.
SaaStr
JUNE 9, 2023
Dear SaaStr: Is It Normal to Feel Like a Pest When Prospecting for Customers for a Startup? Yes — at least at first. Especially if you haven’t done a lot of sales yourself. Boy sales is hard. It’s being told No a lot. It’s have literal, or virtual, doors shut on your face. It’s figuring out how not to be a pest — yet still be a pest. It actually doesn’t get that much easier over time, either.
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Martech
JUNE 9, 2023
We had no idea what to expect when we launched MarTechBot in April. While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Was MarTechBot innovation? Would it be useful? Did anyone care? All we knew for certain was we’d trained MarTechBot on MarTech.org content and we’d learn a lot by putting the technology into your (and our) hands.
Search Engine Land
JUNE 9, 2023
One of the most common newbie questions about SEO content has to do with word count. “What’s the best word count for SEO?” Fair question. Search engines care about a whole host of factors when determining which content to rank. Why wouldn’t word count be one of them? As such, content creators worry about the length of their content. “Is 1,000 words enough to rank?
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Partners in Excellence
JUNE 9, 2023
I had a restless night with some recurring dreams/nightmares. While it’s been decades since I was in high school and college, I still remember tests and final exams, where we were instructed to “Show your work.” At the time, I remember always being annoyed. “Why can’t I just give you the answer? How much work do I need to show?
Search Engine Land
JUNE 9, 2023
Google and Microsoft are placing ads into AI experiments without giving brands the choice to opt out. Advertisers are now concerned that their products and services could be promoted next to inappropriate content. Why we care: Brands could potentially be at risk of damage to their reputation should their products or services be advertised next to unsuitable content.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
JUNE 9, 2023
Similar audiences have been a valuable tool for expanding prospecting efforts and improving the scale and quality of Google Ads campaigns – and it’s going away starting Aug. 1. The good news is that the impact will likely be surmountable. Here are alternatives and new strategies to maintain your PPC targeting capabilities. Google-recommended strategies to keep your audience targeting effective Providing high-quality data and signals to Google Ads is key to maintaining effective audience target
Salesforce
JUNE 9, 2023
In the rapidly evolving landscape of generative AI , its true potential lies in how people use it. To succeed, organizations must adopt a human-centered strategy that thoughtfully integrates AI in the workforce. This approach connects people with new AI technology to address customer needs, reducing challenges and unlocking value quickly. Organizations can achieve higher customer and employee satisfaction by incorporating AI-enhanced features, improving performance and growth, and increasing ado
Search Engine Land
JUNE 9, 2023
Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach higher-value customers and to simplify the Reddit Ads Manager tool. Why we care. Advertisers will be able to reach their target audience more easily and accurately, which could lead to increased conversions.
The 5% Institute
JUNE 9, 2023
As a sales manager, you play a crucial role in driving revenue growth and ensuring the success of your organization. This article will explore the key responsibilities of a sales manager and provide insights into how you can excel in this role. From setting sales targets to managing a sales team and developing strategies , there are various aspects to consider.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
JUNE 9, 2023
Bing Chat now supports voice chat from the desktop version of the interface. That means you can click on the microphone icon in the input box and speak your question to Bing Chat. What it looks like. Here is a GIF of this in action, as provided by the Bing Blog. Supported languages. This feature works in the following languages: English Japanese French German Mandarin Microsoft said more languages will be supported in the future.
The 5% Institute
JUNE 9, 2023
In today’s competitive business landscape, sales monitoring plays a crucial role in driving growth and ensuring the success of organizations. By closely tracking sales activities, companies can gain valuable insights into their performance, identify areas for improvement, and make data-driven decisions to boost revenue. In this article, we will explore the significance of monitoring, discuss key metrics and tools, delve into best practices, and explore the impact of tracking activities in
Search Engine Land
JUNE 9, 2023
TikTok is reportedly planning to quadruple its global ecommerce operations, with the goal of selling $20 billion in merchandise. The ByteDance-owned social media app will rely heavily on rapid growth in Southeast Asia to reach its optimistic target. TikTok also hopes to also boost sales in the U.S. and Europe, Bloomberg reported. Why we care: TikTok had the highest app store spend across the U.S., UK, France, Germany and Indonesia in the first quarter of 2023, according to Data.ai.
Martech
JUNE 9, 2023
One of the biggest problems marketers face today is working on too much. I have yet to meet a bored marketer. With the constant pressures from stakeholders changing their minds or asking for more, the result is a lot of starting work but not actually getting much of it finished and delivered to customers. It’s easy to get confused with being busy versus delivering customer value.
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