Wed.Dec 28, 2022

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7 Reasons You Need Net New Business

Iannarino

Every sales leader or sales manager is responsible for growing their company's revenue. To grow, you need net new business. There are two ways to do this. One is to sell more to your existing clients. This is a good starting point because you already have contacts and contracts, making this strategy fast. The second way to increase your revenue is to acquire new clients.

Contract 277
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The #1 Reason CMOs Fail

SaaStr

Probably the biggest career limiting move I see is: – CMOs challenging CEO on Marketing Strategy – VP Sales challenging CEO on How to Sell. You may be right. Bring up your objections, respectfully. Quietly do it your way as much as you can. And then … you gotta fall into line. — Jason Be Kind Lemkin  (@jasonlk) December 28, 2022. To many of you, “CMO” will seem like an almost silly title.

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How a Flexible Sales System Can Help You Thrive Through Uncertain Times

Membrain

As companies are looking forward into the new year, one thing we can all agree on is that nobody really knows exactly what’s going to happen. According to Forbes Magazine , the world is not officially in a recession, but some economic indicators suggest we’re headed that direction.

Sales 131
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2023 Predictions: Experience, Ecommerce and Transformation

Martech

Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined use case, and that involves customers. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Late in 2022, AI chatbots made a splash with the release of OpenAI’s ChatGPT.

Retail 122
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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SEO 2022 in review: E-E-A-T, ChatGPT, Search Essentials and more

Search Engine Land

As 2022 proved once again, SEO is never boring. Was 2022 the year of AI – or perhaps the official dawning of the age of AI? For the last month, it’s been hard not to read about or avoid the temptation to spend hours playing with ChatGPT. . We also had our usual share of algorithm updates, new tools and features, acquisitions, and plenty more changes.

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MOps leaders as scientists: Embracing the scientific method

Martech

This series presents a framework that describes the roles and responsibilities of marketing operations leaders. This fourth and final part discusses MOps leaders as scientists. Earlier editions described their roles as Modernizers , Orchestrators , and Psychologists. The path to knowledge employs the scientific method. Practitioners first develop a hypothesis, which is an assumption or potential explanation for an observation.

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Time to Refocus in 2023

Adaptive Business Services

The end of 2022 brought to a close certain chapters of my professional life. NetWorks! Boise, which has helped to feed me for the past 15 years, has been passed on to its new owner. My failed venture into providing an online course for Nimble CRM has been shut down. . I had spent a part of 2022 trying to break into electric signage (my background as an owner and a manager) as a vertical market for my consulting services.

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Enablement Leaders Making It Happen In 2023

SalesHood

The post Enablement Leaders Making It Happen In 2023 appeared first on SalesHood.

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Go To Market Fit vs. Product Market Fit

Predictable Revenue

Ted Blosser joins the Predictable Revenue podcast to discuss the difference between go to market and product market fit, and advice for each stage of the GTM journey. The post Go To Market Fit vs. Product Market Fit appeared first on Predictable Revenue.

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Selling Is So Tough!!!

Partners in Excellence

I was struck by a post by Steve Hall on LinkedIn. Steve and I share a similar sense of humor and perspectives on selling. It’s funny, over the years, I never really heard a lot of complaining about how tough selling is, at least until recently. Of course, we have always been morally obligated to whine about our quotas when they are assigned. We are should be disappointed when we lose a deal that we have worked so hard on.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Top 10 immersive marketing trends that will grow your grinchy heart in 2023

Martech

As I write this article, I am listening to Vince Guaraldi’s “A Charlie Brown Christmas” album, drinking a hot cup of my favorite matcha and basking in the glow of my tiny, tinsel tree lights reflecting off my bay window. I have so much to be grateful for this holiday season, and if you are reading this, so do you! Besides the fact that those with access to the internet are better off than 99% of the rest of the world’s population, there are many other reasons to feel hopeful as the new year appr

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8 Ways To Motivate The Sales Team After A Rough Patch with SaaStr CEO Jason Lemkin (Pod 620 + Video)

SaaStr

The last half of the year has been rough for some, but Cloud and SaaS aren’t dead. When a rocketship blasts into space, like the explosive buying and growth during the Boom of the last two years, it eventually has to decelerate. Deceleration doesn’t mean recession or downturn. It just means we’re experiencing a mild hangover. . So what can founders, CEOs, and VP of Sales do to motivate the sales team after a few bumps?