Martech
FEBRUARY 3, 2025
Want AI search engines and agents to find and use your content? Traditional SEO isnt enough. AI systems process information differently. This guide breaks down key optimizations to help your content stay visible and rank in the AI era. TL;DR: Quick AI optimization checklist To optimize for AI search and agents: Make content accessible with clean HTML/markdown and good structure.
Engage Selling
FEBRUARY 3, 2025
AI isn’t here to steal your job but to make it easier. Here are practical ways to harness AI’s power. For more strategies like this, check out my sales tip … The post Practical Use of AI in Sales first appeared on Colleen Francis - The Sales Leader.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
FEBRUARY 3, 2025
Ever wondered if your Mac mini M4 Pro could become an LLM powerhouse? The short answer: not exactly but it can run DeepSeek R1 models locally without relying on cloud-based AI servers. Here’s how to set it up using Docker and Open WebUI for a seamless, ChatGPT-like experience while keeping your data private and under your control. With the right configuration, your Mac mini can handle fine-tuning, text generation and retrieval tasks without needing a dedicated server.
SaaStr
FEBRUARY 3, 2025
"How @stripe Began to Target Enterprise Buyers" with CBO @jdewitt29 : 1Picked 30 names to win 2Built small Lighthouse Dev Team to do work 3Dev team came into every sales call 4Needed add solutions team pic.twitter.com/qNf3MhlayI — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 31, 2025 Want to know when to move upmarket and how to actually pull it off?
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Martech
FEBRUARY 3, 2025
Look at your marketing stack. That sprawling collection of tools tells a story of ambition, necessity and maybe a little FOMO. Some 14,106 martech solutions are competing for your attention, a staggering 27.8% jump from the prior year. They overlap. They collect dust. They refuse to play nice with each other. And every month, another vendor pitches you the next game-changing solution to a problem you’re not sure you have.
SaaStr
FEBRUARY 3, 2025
50 cents of compute for 500 dollars of value — Sam Altman (@sama) February 3, 2025 So just how much will AI remake classic B2B software? We are still learning. On the one hand, new AI-first entrants are rocketing to $10m ARR in a year. On the other hand, the classic leaders in SaaS have rebounded from 2024 lows both in terms of growth and market caps.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
FEBRUARY 3, 2025
Dear SaaStr: What Are The Best Strategies for Raising Capital if Your Goal is To Get Acquired? Well, first, let’s be clear — it’s tough if your core goal is to get acquired for a big price in most cases. There really aren’t that many good acquisitions done a year. So if that’s really your goal — vs. building an Amazing Company — I’m worried you’ll fail.
Salesforce
FEBRUARY 3, 2025
Words hold power in friendships and communities, but also in sales. Using the right sales terms can make your prospect feel secure instead of defensive, as if they’re investing in an answer rather than being pressured into a decision. You’re not selling tools or closing contracts; you’re offering solutions and building partnerships.
Sales Hacker
FEBRUARY 3, 2025
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. 7 CRO tips for smarter annual planning 1.
Martech
FEBRUARY 3, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Has the Super Bowl always been this important to marketers? A brief history of Super Bowl advertising Super Bowl advertising has evolved significantly since the first game in 1967.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Highspot
FEBRUARY 3, 2025
Driving successful go-to-market initiatives is no easy featand once launched, understanding how theyre performing can often feel like a guessing game. In fact, 90% of organizations fail to implement their strategies successfully, which often comes down to a lack of consistent execution. This execution gap is a major barrier to growth, largely driven by disconnected teams working in silos.
Sales Hacker
FEBRUARY 3, 2025
More operators behind fast-growing SaaS companies are turning to angel investing - not just as a way to diversify but to actively support the companies they believe in.This is core to GTMfunds thesis: providing investment access and opportunity to operators. Similarly, this session is about access - through shared insights from those whove been there.In this digital live event, seasoned operator-investors and full-time venture capitalists will share how they got started, how they source and eval
Salesforce
FEBRUARY 3, 2025
Customers are the heart of every startup or small and medium-sized business (SMB). Without them, growth feels impossible. But keeping up with what your customers want can often feel overwhelming. Thats why you need customer tracking for your startup or growing business. It helps you learn more about your customers what they like, what they need, and how you can serve them better.
G2
FEBRUARY 3, 2025
What is an ERP System? Understanding the Basics Enterprise Resource Planning (ERP) systems have become the backbone of modern businesses, serving as comprehensive software solutions that integrate and manage core processes across an organization. In 2025, these systems have evolved into sophisticated platforms that leverage artificial intelligence, machine learning, and advanced analytics to drive efficiency and informed decision-making.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
The Advantexe Advisor
FEBRUARY 3, 2025
This is an urgent edition of the Advantexe Advisor Blog that is being shared with our clients and community. As the work week starts, US businesses are struggling to understand the short-term and long-term implications of the government's decision to implement tariffs on imports from Canada, Mexico, and China. The purpose of this document is to share business insights and to help our clients understand the business acumen of the tariffs.
G2
FEBRUARY 3, 2025
For software companies, maintaining an authentic review strategy isn't just about collecting feedback it's about creating a continuous dialogue with customers that drives value across the entire organization.
G2
FEBRUARY 3, 2025
Having worked in various nonprofits for over four years, Ive seen firsthand the complexities of setting up fundraisers, from managing donations to handling last-minute bidder requests. I understand the behind-the-scenes effort it takes to pull off a successful auction and why having the right tools can make all the difference.
Expert insights. Personalized for you.
Let's personalize your content