Iannarino

JANUARY 22, 2024

Discover the evolving dynamics of B2B sales in the 21st century and the strategies to stay ahead.

B2B 251

B2B Sales 251

Search Engine Land

JANUARY 22, 2024

Google confirmed a search ranking bug, a “very narrow issue,” as Google called it, that affected a “small number of websites” where those rankings would drop out of the Google Search results over the weekend and then reappear during the weekdays. Google’s statement. A Google spokesperson told Search Engine Land this issue has already been resolved and that it only impacted a “small number of websites.” Google wrote: We’re aware of a very narrow iss

Consult 137

Consult Engineering 137

Partners in Excellence

JANUARY 22, 2024

Sometimes, I feel like a broken record talking about Customer and Business Acumen. Speaking to sales enablement executives, fewer than 10% have any sort of business acumen programs in place. When I talk to leaders about their GTM strategies, the focus is on products and presenting the capabilities of products. Yet these same leaders complain about the ability to connect to prospects and customers.

Customers 101

Customers GTM Trust Up-sell 101

Search Engine Land

JANUARY 22, 2024

Appen, an Australian data services company that Google contracted with for a large number of its third-party search quality raters, was notified by Google that its contract is ending on March 19, 2024. Appen said it had no prior notice and the cancellation would result in a loss of $82.8m of revenue at a gross margin of 26% for the company. What search quality raters do.

Contract 123

Contract Represent Process Service 123

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Martech

JANUARY 22, 2024

“Garbage in, garbage out” is one of the fundamental tenets of computing. GIGO was coined back when punchcards were used for programming, but it is a fact immune to advances in technology. Bad data creates bad results. Always has and always will. What has changed is the impact the results have because of how many decisions are now made by AI. In marketing, these algorithms can decide everything from audience segmentation, to the most effective creatives, to the best channels.

Government 105

Government Education Technology Technology 105

Search Engine Land

JANUARY 22, 2024

It’s been a few months since the great SEO heist went viral online. You’ve probably heard all about it already. But what you need to learn is the untold story. Because that changes everything. SEO robbery in broad daylight I’m not going over old ground here, but in case you missed it, here are the details. An SEO copied a sitemap. He then used his AI content tool to recreate thousands of pages of copy.

Engineering 116

Engineering Legal Education Trust 116

Search Engine Land

JANUARY 22, 2024

Google is trialing a new local search box called Nearby Events and Deals. The new SERP feature, which is only visible for local searches on mobile devices, displays Google Business Profile (GBP) posts promoting deals and events from nearby businesses. Why we care. This feature offers a chance for local businesses to boost conversions. To make the most of it, you should regularly post and optimize content on your Google My Business (GMB) profile to increase the likelihood of your brand’s ev

Promote 113

Promote Conversion Process 113

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. However, there’s a slight issue — you forgot to consult with the revenue operations (RevOps) team. In short, you’ve done nothing at all.

Clients 103

Clients Closing Objectives and Key Results SQL 103

Search Engine Land

JANUARY 22, 2024

Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages but that is only because Google evaluates these data points differently than it did in the past. There were no changes to Google Search, there was only a change to how Google reports on these appearances within Search Console reporting.

Growth 111

Growth 111

G2

JANUARY 22, 2024

Learn about 65 industry-leading web design statistics to give your brand a competitive edge in the digital market and connect with your audience visually.

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111

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

JANUARY 22, 2024

Meta is stepping up its data privacy measures in the EU, EEA and Switzerland to comply with the Digital Markets Act (DMA). Over the next few weeks, Facebook and Instagram users will start receiving notifications prompting them to choose how their information is shared between Meta services. Why we care. The effectiveness of targeted advertising on Meta platforms could be significantly impacted if a substantial number of Facebook and Instagram users choose not to share their data.

Gaming 103

Gaming Networking Start-ups Service 103

SaaStr

JANUARY 22, 2024

Never have a tough conversation over email No matter how tempting it may be — Jason ✨Be Kind✨ Lemkin  ?? (@jasonlk) January 3, 2024 So perhaps the best management advice you’ll hear again and again is this: #1. Never Have a Tough Conversation Over Email Yes, you probably know this. As tempting as it may be to avoid conflict, headaches, and hearing things you don’t want to hear — never have a tough “conversation” over email.

Conversion 98

Conversion Cross-sell Up-sell Start-ups 98

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? This happens more often than you’d think. A/B testing works – you just need to avoid some common pitfalls. This article tackles the top mistakes that cause PPC A/B tests to fail, plus practical tips to ensure your tests deliver meaningful results.

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A/B testing CTR Conversion Campaign 102

G2

JANUARY 22, 2024

Onboarding checklists help you settle in your new hires and stay on track with training. Learn more about creating an onboarding checklist for your team.

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105

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Understanding the Sales Force

JANUARY 22, 2024

Have you ever been on the road, lost in thought, just driving down the highway (oh-oh, already sounds like a country song), when you realized you blew past your exit about thirty miles ago? One minute ago everything was perfect and then, all of a sudden, reality sets in and you’ve traveled an hour out of your way. That exact same thing happens to salespeople on their sales calls.

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Closing Entertainment Sales Prospecting 85

Sales Hacker

JANUARY 22, 2024

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. Previously, he was the Founder and CEO of Sales Hacker, a global digital media company that he grew and successfully sold to Outreach in 2018. He then took over as VP of Marketing for rapidly growing Outreach.

GTM 81

GTM CRM Pipeline B2B 81

Hubspot

JANUARY 22, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. A significant portion of the B2B prospecting calls you make will end up going to voicemail — making the sales voicemail techniques you leverage and how well you can execute them absolutely crucial to your sales efforts. But getting there isn't always straightforward — being able to routinely leave well-constructed, effective sales voicemails can elude even the sharpest reps.

Technique 79

Technique Closing Construction Education 79

Salesforce

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” and ended with “Okay, how can we use this to improve our business?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). We had fun, and admittedly quite a bit of frustration, as we gained a better understanding of how it can help us be more efficient and creative.

Trust 59

Trust Start-ups Follow-up Gaming 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

G2

JANUARY 22, 2024

Behind every great business is an easy-to-use website that tells your customers who you are and what you do. You may spend months working towards a new template design or completely rebuilding your site from the ground up until you finally reach the day that you get to hit “publish.

Launch 59

Launch Customers 59

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. The U.S. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why? It’s a myriad of factors, but one of the most critical reasons being poor planning. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively.

Go To Market 52

Go To Market GTM Promote Technique 52

Sales Pop!

JANUARY 22, 2024

Congratulations! You’ve just typed the final sentence of your novel, and now it’s time to take that giant leap into the world of editing. However, the journey ahead isn’t a solitary one. Just as every masterpiece needs a discerning eye to bring out its true brilliance, your manuscript deserves a skilled editor. In this guide, we’ll explore the art of choosing a novel editor, someone who will be your manuscript’s best friend, critique partner, and biggest supporter.

Construction 52

Construction Objectives and Key Results Trust Service 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. The U.S. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why? It’s a myriad of factors, but one of the most critical reasons being poor planning. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively.

Go To Market 52

Go To Market GTM Promote Technique 52

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Martech

JANUARY 22, 2024

The December 2023 HubSpot updates offer a unique combination of innovation and practicality, giving your team the opportunity to deploy tools and solutions that are redefining the landscape of marketing, sales and customer engagement. Features like AI-driven report generation, enhanced CRM capabilities and streamlined ecommerce integrations will empower HubSpot admins and their teams.

Contact 80

Contact Territory Legal CRM 80

Salesforce

JANUARY 22, 2024

As a first-generation college graduate, Alex Bernadotte knew firsthand the impact that a college degree can have on someone’s life trajectory. What made the difference for her were the mentors who helped her decode her college’s hidden curriculum — the unstated expectations that students need to know to succeed, but are often not taught explicitly. Alex’s experience led her to create Beyond 12 , a nonprofit organization that aims to close the economic divide by providing students with the tools

Education 80

Education Legal Technology Technology 80

Salesforce

JANUARY 22, 2024

Everything. Everywhere. All at once. Yes, it’s an Oscar-winning movie, but it also perfectly describes the impact artificial intelligence (AI) is having on businesses, including the job market. The 360 view According to McKinsey, generative AI has the potential to add between $2.6 trillion and $4.4 trillion in value to the global economy across all industries , including banking, retail, high tech, healthcare, and life sciences.

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Healthcare X-functional Engineering Technology 122