Fri.Oct 11, 2024

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How to Create a Data-Driven Security Awareness Campaign and Measure Impact

Salesforce

As today’s digital landscape continues to evolve, a robust cybersecurity program must address not only technical controls, but also human risk. According to Verizon’s 2024 Data Breach Investigations Report , 68% of breaches involved a nonmalicious human element, such as social engineering attacks or simple human error. Recognizing this risk, Salesforce’s Security Awareness team uses data-driven programming to educate employees and prepare them for emerging threats.

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

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How to unlock the power of personalization through edge computing

Martech

CMOs are working hard to bring the value of personalization to their customers and businesses, especially to build stronger customer relationships. But now, edge computing is kicking things up a few notches, enabling personalized, real-time interactions faster, more efficiently and more securely. Edge computing might sound like bougie sales jargon. However, capturing its potential could redefine how you engage with customers and elevate your brand’s customer experience strategy.

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Building a High-Performance Sales Team

Anthony Cole Training

When asked, most sales managers say that one of their greatest challenges is their ability to motivate salespeople. If a sales manager can figure out what makes their salespeople “tick,” they can help them hit their goal numbers. Motivation seems like hard work because nearly every salesperson values different things. However, there are several steps a sales manager can take to establish a motivating environment for salespeople in order to build a high-performance sales team.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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What the LinkedIn debate over a HockeyStack report says about B2B marketing

Martech

Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? That’s a lot of touchpoints. But B2B software sales are incredibly complicated things. They involve a lot of people. Any sizable B2B SaaS deal includes: A buying committee. Influencers (not the ones you see on TikTok, but old-school influencers).

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State of the Cloud 2024: The Cloud AI Era with Bessemer Venture Partners

SaaStr

Every year, Bessemer Venture Partners releases a State of the Cloud report. You can access the report here. This year, it’s all about AI, which is why Sameer Dholakia, Partner at Bessemer, calls it the Cloud AI Era. Four portfolio companies join Sameer to talk about three trends of the Cloud AI Era. AI foundation models Multimodal models Change management Julia Chapin, COO at Abridge, Kate Jensen, Head of Revenue at Anthropic, Rami Karabibar, CEO and founder at EvenUp, and Timothy Young, CEO at

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Dear SaaStr: If a Startup at $1.5M ARR is Hiring a COO, How Much Equity Should They Get?

SaaStr

Dear SaaStr: If a startup is at $1.5M ARR and is looking to hire an experienced COO how much equity should they give him/her? 0%. I think $1.5m ARR is too early for an experienced COO in 95 cases out of 100 — unless it’s a total rocketship and you plan to be at $10m+ ARR within 12 months. At $1.5m ARR you should still be the COO. You should find, hire, and manage the VPs of Sales, Marketing, Customer Success, Product and Engineering and even Finance yourself.

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How to Improve B2B Sales Onboarding to Drive Faster Results and Higher Revenue

Iannarino

Unlock the secret to transforming your B2B sales team’s onboarding process to accelerate success and increase revenue.

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Does your marketing team have a martech problem or a data problem?

Martech

Since you work in marketing, you’re well aware of the bad rap marketing technology gets from time to time. Many of the features in martech solutions go unused. That’s true, but it’s true of software in general, not just martech tools. You’re only using a fraction of the capabilities of your web browser, email client and productivity software too. We can’t accurately measure the ROI of our martech investments.

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3 Tips for New Managers to Provide In-the-Moment-Feedback

The Advantexe Advisor

New managers often struggle with giving feedback in real time, especially in hybrid work environments. Learn more in our latest blog post.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Why You Should Consider a HubSpot - NetSuite Integration to Boost Sales

G2

Understand the benefits of integrating HubSpot with NetSuite and the impact on sales efficiency. Learn what to consider for a successful implementation.

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Improve Patient Care or Keep Data Secure in Healthcare? Yes.

Salesforce

The rapid evolution of the healthcare landscape is nothing short of revolutionary. Technological innovations such as mobile health apps, wearable devices, and AI are transforming how care is delivered. Regulatory shifts, changing consumer demographics, cutting-edge research, landmark policies like the Patient Protection and Affordable Care Act, and the push towards outcomes-based reimbursement have raised the stakes for healthcare organizations.