Iannarino
MARCH 22, 2023
Over time, buyers have changed, and sellers have had to follow. B2B salespeople have had to find new ways to create value for their ideal customers. Most sales organizations haven't paid attention to these changes. Nor have they recognized the new fundamentals now necessary for sales success.
Martech
MARCH 22, 2023
Did you know 87% of marketers said content marketing helped them achieve their company branding goals? Nearly 80% said it helped them build credibility with their target audience. Long-form content, in particular, can turn interest into action. Do it well, and you can generate leads and increase brand awareness. The catch is that long-form content must be worth it to be effective.
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Membrain
MARCH 22, 2023
I often talk about the importance of developing a sales system that is consistent , scalable , and continually improved. But I haven’t really addressed the question of what happens when it’s NOT sustainable. The cost of not being sustainable is high, and, unfortunately, the vast majority of sales systems are not.
Mike Weinberg
MARCH 22, 2023
Last week was no fun. It was heartbreaking to see Purdue (our son’s school) bow out of the NCAA tournament early (yet again), this time to #16 seed Fairleigh Dickinson. It was the third year in a row they were upset by an inferior team, but this time was the most painful because as a … Winners Own the Outcome Instead of Blaming Others & Circumstances When They Lose Read More » The post Winners Own the Outcome Instead of Blaming Others & Circumstances When They Lose appeared fi
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
SaaStr
MARCH 22, 2023
So few Cloud software companies have had a more interesting history than UiPath. It took them a full 10 years to get to $1m in ARR (!). And then after that, explosion. Robotic Process Automation took off, and they rocketed toward $1 Billion in ARR. Growth then slower after a take-off like we’ve almost never seen before. So now it’s a new world, where profitable growth is what’s valued.
RAIN Group
MARCH 22, 2023
One of the first things sellers learn is to keep it simple. Yet when it comes to a particularly hot topic in our industry, sales leaders do anything but. Rather than apply the K-I-S-S principle to sales productivity, many leaders instead turn to technology, tracking, and top-down governance.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
MARCH 22, 2023
Scaling Early-Stage to Hyper-Growth Companies With Ed Lenta, SVP and GM of Databricks Back in the early 2000s, people didn’t entirely accept that a virtual machine could be as good as a physical one. Of course, we all know how that turned out. Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies — VMware, AWS, and Databricks.
Martech
MARCH 22, 2023
At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. My answer: No. Enterprise companies have not slowed down or pulled back. If anything, they are accelerating. Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. You might not think that sounds like a large number, but it is if you scale that number to industries.
Heinz Marketing
MARCH 22, 2023
By Maria Geokezas , Chief Operating Officer at Heinz Marketing When pay-per-click advertising entered the scene 20 years ago, it was akin to the wild west. No one knew exactly what they were doing and marketers took a trial-and-error approach to learning. Digital privacy and compliance was not a concern for B2B buyers who handed out their data with little understanding of how it was used or shared.
Martech
MARCH 22, 2023
Instagram unveiled two new advertising channels this week. One, which it calls Reminder Ads, is available now, and the other, ads in search results, is expected to launch in the coming months. Dig deeper: How Haleon built social media intelligence in-house What are they. Reminder Ads is designed to “ help advertisers build awareness, anticipation, and consideration for upcoming moments.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Sales Hacker
MARCH 22, 2023
Ready to give demos that leave your customers speechless? Join Mor Assouline and Erin Lenoard as they share their “secret sauce” to close more deals from the moment they reach your pipeline. Guests: Mor Assouline , Founder of From Demo to Close Erin Leonard , Account Executive at Outreach You’ll learn: How to be trusted within the first 5 minutes of the demo Leave prospects begging to use your product Learn how to get prospects to sell themselves so you don’t have to How to keep multiple stakeho
Search Engine Land
MARCH 22, 2023
Google Analytics has increased the number of Properties that can be added to an account, from the previous default value of 100 to 2000. What’s changed. This modification provides greater flexibility in managing Properties and eliminates the need to seek support for additional capacity. Moreover, a new limitation has been introduced for the number of subproperties that can be associated with a Property, currently set at 400.
David Meerman Scott
MARCH 22, 2023
With all the hype about large language model AI services like ChatGPT , I’ve spoken with many marketers and executives who are diving into using the tools but not thinking through how they will help achieve company goals.
Search Engine Land
MARCH 22, 2023
Google began to open Bard yesterday and as more of us began to use it and compare it to competitors like Bing Chat and OpenAI’s ChatGPT, we are noticing differences between them. One of the big differences between Google Bard and Bing Chat is that Bard seems to rarely show citations and links to publishers and content creators. Why Google rarely shows citations.
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Hubspot
MARCH 22, 2023
Consulting, as a career, usually involves working with people to bring their ideas to life and guide them in the right direction. The success of many businesses hinges on how good their consultant is. These companies don’t make their consulting decisions lightly. If you’re a consultant looking for new opportunities, you should be actively networking.
Search Engine Land
MARCH 22, 2023
I had a financial accounting professor back in college who refused to give an “A” on an exam, even if you got all the answers right if the way you got to the answer did not align with her methodology. For her, it was less about right and wrong. It was more about how you came to the answers. The same rule applies to your enterprise SEO strategy.
Partners in Excellence
MARCH 22, 2023
I know at least 80% of the people seeing this title are probably rolling their eyes thinking, “Why are we talking about this?” Some will be thinking, “I have my scripts, all I have to do is stick to the script… ” Others will think, “I’m experienced, I’ve made 1000s of calls, I know what to do……” But customers, at least 72% would prefer not talking to a sales person—ever!
Search Engine Land
MARCH 22, 2023
In paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity. Your online brand space is where you should be most confident at securing transactional web traffic associated with your products or services. Your brand is constantly under attack in paid search from businesses and brands freeloading on your brand equity, bidding on your brand terms, and using your brand name and trademarks in their ad copy.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adaptive Business Services
MARCH 22, 2023
I’ve had the privilege of assisting many many companies with their Nimble CRM implementations. Some were just getting started while a large percentage of others had actually been using Nimble CRM for some time and they were finally tired of “flopping around”. CRM installations, on the whole, have an absolutely abysmal track record when it comes to achieving a successful long-term adoption.
Search Engine Land
MARCH 22, 2023
Microsoft has just announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. The limitations of traditional keyword targeting. Keyword targeting has long been the go-to approach for search advertising in retail media.
Adaptive Business Services
MARCH 22, 2023
I’ve had the privilege of assisting many many companies with their Nimble CRM implementations. Some were just getting started while a large percentage of others had actually been using Nimble CRM for some time and they were finally tired of “flopping around”. CRM installations, on the whole, have an absolutely abysmal track record when it comes to achieving a successful long-term adoption.
Search Engine Land
MARCH 22, 2023
Understanding macro trends is crucial for making informed decisions within your PPC account. This is why businesses must create a holistic monitoring plan that takes all relevant data points into account. 3 ways to stay on top of PPC performance covered how to monitor your paid search performance comprehensively. This article will demonstrate how to set up monitoring and analysis processes for macro-level events that impact your overall PPC performance and business.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
MARCH 22, 2023
Instagram unveiled two new ad products to offer businesses additional avenues for discovery and increased visibility – Reminder Ads and Search Result Ads. Reminder Ads. Instagram collaborated with brands like Starz to experiment with a unique ad format, streamlining the process for businesses to announce, remind, and inform users about upcoming events or launches that may pique their interest.
Search Engine Land
MARCH 22, 2023
As of writing, Bard has been open to a small portion of the public for a full day. I’ve had the opportunity to play around with Google’s new AI chatbot, and I’m getting mixed results. This article covers initial thoughts on Bard, details on how I got early access, concerns with AI answers, and first-hand experiences. How I got early access to Bard Google has confirmed that early access to Bard is currently only available in the U.K. and U.S.
Search Engine Land
MARCH 22, 2023
Technology news publisher The Verge has published a 600-word article half-filled with ChatGPT content and a heavy dose of sarcasm that has been outranking more in-depth, well-researched and arguably more helpful content written by humans at publications like the New York Times for the competitive query [best printer 2023]. Why we care. With the rise of generative AI, search, SEO and content are entering a new era.
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