SaaStr

MARCH 25, 2025

Sam Liang is the co-founder and CEO of Otter.ai. Before Otter.ai, Sam was the founding CEO of Location Labs (acquired for $220M), and the architect behind Google’s blue dot – yes, that blue dot you see every time you open Google Maps. He has a classic Silicon Valley pedigree: Stanford PhD, Google early days, multiple successful exits. The numbers are staggering: they’ve gone from zero to processing billions of conversations, partnered with Zoom as their primary transcription pr

Meeting 95

Meeting Price Strategize Growth 95

Sales Gravy

MARCH 25, 2025

Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away. Hes already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality. Below are the key insights from our conversation, along with practical strategies to multiply your lead count and build a system that secures face-to-face meetings with the right buyers.

B2B 82

B2B Appointment Inside sales Pitch 82

PandaDoc

MARCH 25, 2025

The sales process varies greatly depending on the purchase. If youre selling a cup of coffee, the options are relatively simple. You choose a price based on size, add any extras, and send your customers on their way. But what happens when the purchase isnt as straightforward? Take buying a CRM, for example. You cant just pick it off a menu. You need to evaluate pricing, implementation, features, integrations, and ongoing support.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

SaaStr

MARCH 25, 2025

In SaaS, its easy to assume that virtual selling has completely taken over. After all, Zoom is efficient, email is scalable. Hyrid and work-from-home made it the default paradigm for many in B2B sales. But if you listen to many top CROs in SaaSlike Jonathan Vassil of Toast, Christian Smith of Splunk, Loren Padelford of Slice, and Sam Blond CRO emeritus of Brextheyll tell you that in-person selling is far from dead.

Conversion 73

Conversion Territory Referrals Inside sales 73

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

Sales

PandaDoc

MARCH 25, 2025

Big-budget enterprise sales teams arent out-selling you because they have deeper pocketstheyre winning because they have better systems. While small and mid-market businesses (SMBs) represent 43.5% of the United States gross domestic product (GDP) , according to the most recent data from the U.S. Chamber of Commerce, yet sales tech providers often leave smaller businesses hanging.

E-commerce 52

E-commerce Contract Legal Price 52

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Before that, he was the CEO and Co-Founder of DataHug, which was acquired by Calidus Cloud in 2016. Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies.

GTM 67

GTM X-functional Start-ups Relationship building 67

Martech

MARCH 25, 2025

I am often surprised by how many C-level, SVP, VP and even director-level executives delegate the content and other aspects of their email newsletter to junior marketing team members. When was the last time you read your organizations email newsletter from the perspective of your email subscribers? When was the last time you asked your email subscribers for their thoughts on your organizations email newsletter either in a focus group, via one-on-one interviews (these are the best options) or in

B2B 120

B2B Promote Click Through Rate Territory 120

Salesforce

MARCH 25, 2025

When youre building fast, it can feel like youre putting a coat of paint on a moving train. So if you hit a barrier, its understandable to want to seek design shortcuts that solve your immediate needs even if its potentially at the cost of long-term stability and future scalability. After completing a Figma audit, I discovered thousands of detached Salesforce Lightning Design System (SLDS 2 beta) instances.

Engineering 71

Engineering Represent Trust Meeting 71

Hubspot

MARCH 25, 2025

For businesses, AI agents can sound like a dream come true: increased productivity, reduced administration on internal teams, and humans outsourcing repetitive tasks in favor of the ones they love. As a consumer, I personally love it when I can self-serve efficiently through an AI agent. It saves time, bypasses the need to listen to tinny hold music on the phone, and I dont disrupt a hard-working humans day with my easy-to-solve query.

Product 36

Product Healthcare Strategize Profit margin 36

Salesforce

MARCH 25, 2025

What good is your data if it doesn’t speak the language of your business? Consistent, trustworthy, and business-rich data is more important than ever for accurate decision making and to deliver on the promise of AI in todays agentic era. However, many organizations struggle with distrust and inconsistencies in data because business context is lacking and definitions are recreated for every report, dashboard, and AI analytics experience.

Government 78

Government Objectives and Key Results SQL Territory 78

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

Objection handling

Martech

MARCH 25, 2025

More than half (54%) of American consumers say they dont pay attention to the brands they buy, as long as the product meets their needs, a new report found. Thats according to the Consumer Products Engagement report from SAP Emarsys and Deloitte, which was released today at the Shoptalk conference in Las Vegas. According to the report, a new engagement-driven landscape is taking shape, and success in this Engagement Era depends on a personalized omnichannel approach across the customer lifecycle

Meeting 88

Meeting Product Process Customers 88

Salesforce

MARCH 25, 2025

Getting funding for your small and medium-sized business (SMB) is one of the biggest hurdles to cross as an entrepreneur. And every SMB owner will admit this: funding can make or break their business. Whether you’re just starting or scaling operations — understanding your funding options is the key to making ‌the right financial decisions.

Real Estate 90

Real Estate Government Finance Growth 90

Martech

MARCH 25, 2025

Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com. The survey found that 62.1% of respondents use more tools than two years ago. “It’s surprising to see now how many folks we have saying, ‘Yes,’ even given that environment of fiscal discipline around martech stacks.

Technology 85

Technology Technology Trust Presentation 85

G2

MARCH 25, 2025

I reviewed the 8 best VoIP systems for businesses to streamline their customer communication, direct the calls to a central network hub, and scale growth.

Networking 52

Networking Growth Customers 52

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

Start-ups

Martech

MARCH 25, 2025

Keeping up with the latest channels and trends is important, but email remains one of the most effective and reliable drivers of performance. Email is more than just a communication tool. It serves as the backbone of first-party data, identity resolution, and personalized marketing strategies all essential for success in todays privacy-first, omnichannel landscape.

Drivers/motivators 113

Drivers/motivators High impact Campaign Growth 113

G2

MARCH 25, 2025

Optical character recognition (OCR) was simply about reading text off an image. But now, with AI in the mix, you've got a different beast on your hands.

Networking 52

Networking 52

G2

MARCH 25, 2025

Ship fashion and accessories like a pro with tips to tackle challenges, streamline fulfillment, and deliver seamless experiences that keep customers coming back.

Customers 52

Customers Networking 52