Fri.Dec 13, 2024

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Sales Prospecting Tactics

Anthony Cole Training

'Tis the season for prospecting, right? Actually, 'tis the season for every sales leader and company to wonder: Are my people reaching out to enough prospects and customers so that we can begin the year strong? The runway is shortening, and this can be a challenging time to reach decision-makers because they, too, may be out of the office or otherwise busy.

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Customers Can’t Tell You What They Need!

Partners in Excellence

I think since the first book on selling was ever written, we have internalized the discovery process. In this process, we focus on understanding the customer needs. We have endless lists, of questions to discover our customers needs. Most of these questions are biased to features and capabilities of our products. These need questions tend to focus on the solution, naturally.

Customers 118
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What every marketer should watch for in 2025

Martech

We are days away from closing the books on 2024 (thank goodness). How did your year go? I can’t believe how fast this year has gone. Yet, at times, it seemed to crawl. We’ve been confronted by one head-turning moment after another: the economy, the election, and people buying Tesla Cybertrucks. That’s not even including the changes that continue to transform marketing.

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We Just Left a Vendor We’ve Used for 5+ Years. They Don’t Even Know It Yet.

SaaStr

Just remember, i know they stress you out and drive you a bit nuts But the customers that complain the most are often the ones that care the most. At least, it shows they aren't leaving. Yet. — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 9, 2024 So we recently churned off a SaaS vendor we’ve been using for 5+ years. We’ve paid every month, and even upgraded over time.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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A $1B Acquisition with a Singular Leader for Both Sales and Customer Success

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

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AI adoption gap found between executives and entry-level marketers

Martech

The level of your AI adoption may have something to do with your salary and role, and maybe the size of your company. Two recent studies point to gaps in AI adoption existing within organizations, based on role and the size of the organization. Role gap. More marketing executives say theyre adopting AI tools than their entry-level colleagues. Sixty-one percent of marketing executives said theyre using AI tools weekly in their work, while 42% of entry-level marketers say the same, according to a

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How shared goals and incentives improve marketing results

Martech

What if all teams were truly working toward the same goal? Often, it feels like everyone is on separate paths, not fully aligned to reach the same destination. For example, the social media team focuses on engagement. The email team aims for high click-through rates. The website team works to improve site performance. However, none of this contributes to a unified improvement of the company’s overall goals.

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Smart AI Needs Smarter Data – How Data Governance Delivers Both

Salesforce

Agentforce and AI apps are revolutionizing how businesses operate. However, the rapid growth of data that comes with using AI brings a critical challenge: managing it responsibly.The solution? Data governance. Managing data securely and responsibly is now more important than ever. Data governance for AI helps businesses stay compliant with changing regulations and maintains customer trust.

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Customer Experience Automation Demystified: Your Go-To Guide

G2

You walk into a store, and every staff member knows exactly what you need, understands your preferences, and delivers the perfect solution. This is what customer experience automation (CXA) helps companies deliver. From automating mundane tasks to delivering hyper-personalized interactions, it bridges the communication gap between customers and businesses.

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How DevSecOps Turns Cyber Threats into Customer Trust

Salesforce

In todays AI landscape, data reigns supreme. Experts predict that by 2027, the world will store nearly 300 zettabytes of data. This explosion in data volume is not only a technological shift but an ethical challenge. And as businesses increasingly collect data to enhance customer experiences, they also face growing pressure to manage sensitive information carefully.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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How AI Can Help Forecast Your Budget — Tips and Tricks You Need to Know

Hubspot

If youre anything like me, business forecasting spreadsheets play too much of a role in your finances. Ive got spreadsheets for almost everything, but theres a better way. You can use AI in budgeting and forecasting, and its not as overwhelming as you think. However, there are some precautions you should take. I wanted to learn everything I could about budgeting and forecasting financials and, importantly, bring AI into that mix to see if it could save time and enhance my view of my business.

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How to Create Sales Presentations That Close Deals, According to an Expert

Salesforce

Is there anything worse than sitting through a long, forgettable sales presentation? Here are a couple of truths to sit with. One: Attention spans are shorter than ever. Two: Time is a precious resource. The time you spend interfacing with clients and prospects, especially during important moments like presentations, is crucial. Sales presentations give you a chance to address your prospect’s needs in a way that shows you care.

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From Outbound to Channel Partnerships: Your Burning Sales Questions Answered by SaaStr CEO and Founder Jason Lemkin

SaaStr

At the closing AMA of SaaStr Annual, SaaStr CEO and Founder, Jason Lemkin shared candid insights about what’s really happening in SaaS today. In this Ask Me Anything Part 1, Lemkin answers the questions: What does SaaStr Annual attendee data tell us about the state of SaaS? Is outbound sales dead? When sales slow how do you keep the team motivated and push through?

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