Iannarino
JUNE 12, 2024
You want to make more money in your role in B2B sales. Maybe you are motivated by money, or maybe you want to provide more for your family. Whatever the reason, you need to be careful about the advice you take when it comes to accomplishing your financial goals. Here are a number of things that sound good but may harm your ability to make more money.
Sales Hacker
JUNE 12, 2024
Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. She joined GitHub in 2015 after a career in the public sector, and has since held leadership roles in nearly all aspects of GitHub’s enterprise business.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JUNE 12, 2024
This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its AI assistant or copilot Knowledge Buddy. Before understanding what value these products might deliver for marketing or the CX organization in general, it’s worth taking a closer look at what they are and how they work.
SaaStr
JUNE 12, 2024
So this past quarter was a big one for Salesforce. For the first time ever, it projected next year, growth would fall to the single digits, to as low as 7%. The markets reacted strongly, driving down the stock as much as 20%. Salesforce is a more profitable, leaner entity than it was a few years back. It’s reacted to activist shareholder pressure, and changes in the market.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
G2
JUNE 12, 2024
Discover the latest marketing technology trends for 2024, from automation to AI adoption, based on the latest G2’s exclusive state of MarTech report.
SaaStr
JUNE 12, 2024
So there’s one clear source of unhappiness in SaaS hiring. Folks want to join “hot” startups, at least some do. But do they know what they are signing up for? The 2021 Boom was an odd time. Hot startups were the easier jobs. 1000+ Unicorns were born, flooded with capital, sales efficiency didn’t matter, and buyers were buying SaaS products at a rate we hadn’t seen before.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
JUNE 12, 2024
At the core, buying and selling are social activities. Think about how much you depend on your digital neighbors — checking your social networks and online reviews — before you commit to buying something important. Even if it’s not a major purchase, other people’s opinions and experiences consciously and unconsciously factor into your buying decisions.
The Advantexe Advisor
JUNE 12, 2024
The business world is buzzing today with news that Apple has entered into a partnership with OpenAi to integrate OpenAi’s AI technologies into Apple’s core products. As one writer put it, “Siri is going to get really smart really quickly.” Developing innovation internally or paying for it through investments and M&A externally has become one of the most popular learning points in Advantexe’s simulation-centric Business Acumen learning programs.
SaaStr
JUNE 12, 2024
Dear SaaStr: Do Shares Get “Forward Vested in an Acquisition? Stock vesting is accelerated very rarely in an acquistion. In 95%+ of cases, the acquirer wants folks to keep vesting just as before — or more so. Even where the option agreements or bylaws or other legal documents require it, acquirers often require those agreements be amended, in whole or in part.
Martech
JUNE 12, 2024
This week Apple announced it was (finally) going all in on AI, adding a suite of generative AI capabilities to all its operating systems. While not unexpected, Apple’s AI push is an interesting development for two reasons. First, there are signs that some businesses are slowing AI investment because of the cost and a high rate of AI implementation failure.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Search Engine Land
JUNE 12, 2024
A short while after Google announced it would pause low-activity keywords , the Optmyzr team ran a study and got reactions from paid search experts to figure out how marketers may be affected, what shifts (if any) it would cause in advertiser management styles and what risks come with this update. The big picture. Google’s plans to automatically pause long-idle ad keywords have sparked debate among marketers – some see it as overreach, while others say it’s overdue account maintenanc
Membrain
JUNE 12, 2024
I think it’s strange that the sales role inside a company is often poorly defined and that the skills and abilities necessary to succeed in that role are rarely formalized. It’s a symptom, in my mind, of the fact that the sales profession is not really treated as a profession.
Search Engine Land
JUNE 12, 2024
In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” It has been seen by over 250,000 people since being released. SparkToro Founder Rand Fishkin later wrote a clarifying article concluding that you should never focus on SEO , stating: “The only reasonable move is to invest in the sources of influence to which your audience pays attention: social accounts they follow, YouTube channels they
Adaptive Business Services
JUNE 12, 2024
If you are in sales, you know that it’s crowded out there. So many competitors. Selling has also become more complex and this is largely due to changes in buyer behaviors. Since time began, salespeople have been viewed by many buyers as a necessary evil. Now, with the internet, they are self -educating in an attempt to bypass salespeople altogether.
Advertisement
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
G2
JUNE 12, 2024
Convertible bond is a kind of debt security that yields interest but can be converted into predetermined number of shares. Learn its types, pros and cons.
Search Engine Land
JUNE 12, 2024
SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers in our strategy. Here are some highlights of his keynote talk, which included a look back at what the search marketing industry has been through, how the new wave of AI change is nothing new and his bet on the fact that search isn’t going away anytime soon. 1.
Expert insights. Personalized for you.
272 
Let's personalize your content