Iannarino

JUNE 25, 2024

Discover how the resurgence of the full-cycle salesperson is changing the sales landscape in modern businesses.

Sales 268

Sales 268

Martech

JUNE 25, 2024

The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of Venmo and Zelle, I (and many others) dove in, expecting a smooth switch for our personal and business finances. But after exploring numerous online banks over many years, each promising convenience and streamlined management, reality disappointed.

B2B 112

B2B User Experience Trust Finance 112

Search Engine Land

JUNE 25, 2024

Google Search will stop its continuous scroll user experience where Google loads more results as you scroll past the first page of the search results. Instead, you will see see the classic and old pagination bar at the footer of the Google Search results. Desktop first. Starting today, Google will start to turn off continuous scroll for the desktop Google Search results.

User Experience 111

User Experience Launch Engineering 111

Martech

JUNE 25, 2024

Armies of business development reps and sales development reps (popularly known as BDRs and SDRs) reach out across the globe every day, trying to drum up business for B2B companies. It’s a popular tactic among SaaS vendors, in particular, especially smaller vendors that lack a sizable advertising budget. Their BDRs and SDRs — or agencies they hire to fill that role — run cold outbound plays using phone calls, email and social media (usually LinkedIn), most often with the goal of booking demos or

GTM 106

GTM Contact B2B Technology 106

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

SaaStr

JUNE 25, 2024

Scaling a company from 0 to 100 employees is no small feat. Markus Lang at Speedinvest shares the top 10 golden rules for doing just that at this week’s Workshop Wednesday , held every Wednesday at 10 a.m. PST. While these top ten tips may seem obvious, many founders overlook the importance of some of them as they scale their businesses. To start, let’s set some context for the startup lifecycle.

Growth 104

Growth Account management Process Product 104

Martech

JUNE 25, 2024

Phil Schraeder is CEO at GumGum, the contextual intelligence company. He joined GumGum as COO and CFO and has been with the company almost 14 years. Previously, he had worked in a number of finance roles and has a bachelor’s degree in accountancy. In the midst of Pride Month, we spoke with him about being gay and out in the advertising and marketing tech space (interview edited for length and clarity).

Finance 105

Finance Start-ups Represent Up-sell 105

Search Engine Land

JUNE 25, 2024

The perfect click refers to a click from a SERP that takes the user directly to the single best webpage or resource that directly solves their problem. The ultimate aim of assistive search features like Google’s AI Overviews and Bing’s Copilot is to bring the user down the funnel and get them to the Perfect Click without leaving the search interface (for now, that is a SERP).

Engineering 104

Engineering Education Conversion Pitch 104

Partners in Excellence

JUNE 25, 2024

We focus on scaling and growth. We revel in incredible growth rates, doing better than we did last year, having aspirations to do better next year than we did this year. We are hitting the numbers, maxing our comp plans, keeping our investors happy. We engage in high fives and chest bumping all around. Of course, that it getting more and more difficult.

Sell 77

Sell Growth Sales Support Closing 77

Search Engine Land

JUNE 25, 2024

LinkedIn Advertising presents marketers with new and exciting opportunities to reach target audiences. New features and updates are available to level up your campaigns, drive engagement and reach business goals with greater precision and impact. Let’s delve into the latest releases from LinkedIn Ads – including the ones you may have missed. 1. CTV ads You read that right: streaming, now with the power of LinkedIn’s audience targeting.

Objectives and Key Results 86

Objectives and Key Results Non-Profits CTR Campaign 86

Martech

JUNE 25, 2024

The martech landscape has long been caught between two competing narratives: the promise of all-in-one marketing suites and the flexibility of point solutions. But there is a more nuanced reality that challenges both these perspectives. Composability, it turns out, isn’t just a buzzword or a strategy — it’s the actual practice of successful companies navigating the complex world of marketing technology.

B2C 105

B2C Legal Government CRM 105

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Search Engine Land

JUNE 25, 2024

Yelp today introduced eight new business attributes that you can add to your page to help people with disabilities discover your local business. The new attributes. Yelp added the following: Mobility accessibility attributes: Accessible parking near entrance ADA-compliant main entrance ADA-compliant restroom No steps or stairs Hearing accessibility attributes: ASL proficient Closed captioning on TVs (for restaurants, food, and nightlife businesses only) Vision accessibility attributes: Braille

Closing 84

Closing Product 84

Search Engine Land

JUNE 25, 2024

Google has introduced a new tROAS (target Return on Ad Spend) Insight Box for Performance Max and Standard Shopping campaigns, offering advertisers enhanced visibility into campaign performance. Why it matters. This update provides ecommerce advertisers with a clearer understanding of their ROAS performance relative to their targets, potentially enabling more informed optimization decisions.

Campaign 79

Campaign Conversion Meeting 79

Search Engine Land

JUNE 25, 2024

A new Google Ads tool – Cross-Media Reach Measurement – lets advertisers measure deduplicated, on-target reach and frequency across video campaigns. Why it matters. This tool helps advertisers understand the efficiency of their YouTube video campaigns compared to TV, providing a comprehensive view of brand campaign performance. Why we care. This tool essentially empowers advertisers to make more data-driven decisions, potentially leading to more effective branding campaigns and better use of adv

Campaign 75

Campaign Launch Networking 75

Search Engine Land

JUNE 25, 2024

After all the huffing and puffing, Google’s SGE-turned- AI Overviews rolled out across 84% of searches – only to be rolled back to 15%. Temporarily. Most likely. For now. Equally likely to roll out someday soon. Let’s all take a collective pause and take a deep breath. It’s all gonna be OK. For all SEO has changed over the past two decades, it actually hasn’t changed all that much.

Start-ups 63

Start-ups B2B Process Product 63

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