Iannarino

FEBRUARY 11, 2022

You need to reach your dream client to schedule a meeting and create a new opportunity. You email on Monday morning, waiting for your prospective client to respond to your cold email with a date and time to meet, but your contact doesn't respond. You tell yourself that your contact hasn't had time to read your impeccably well-crafted email, as you followed the best practices that the email gurus promise will cause your client to respond.

CRM 205

CRM Contact Clients Meeting 205

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. While Mohan did not go into specific detail, he did provide a useful overview of what to expect from YouTube this year. Shorts. YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels.

Represent 120

Represent Conversion Product Customers 120

Search Engine Land

FEBRUARY 11, 2022

The way Google Ads automated extensions work is changing. Here’s what you need to know. Please visit Search Engine Land for the full article.

Engineering 134

Engineering 134

Martech

FEBRUARY 11, 2022

CX software company VHT has announced the availability of their Mindful engagement app on the Genesys AppFoundry marketplace. The app aims at giving marketers better control over where conversations with customers occur. Using the Mindful app, users can transition customer conversations across channels. For instance, if during the conversation, a customer indicates that they need to switch from a phone conversation to text, the service rep can make that happen without dropping the conversation.

Contact 112

Contact Service Conversion Customers 112

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Search Engine Land

FEBRUARY 11, 2022

The issue, which occurred between 7:54 p.m. and 12:34 p.m. PST on February 9, has been resolved and the company is working on recovering the data. Please visit Search Engine Land for the full article.

Conversion 117

Conversion Engineering 117

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Against that backdrop, digital advertising platform Acuity has released what it identifies as the top 10 retail sector video ads of 2021 measured by total views.

Retail 111

Retail Sports Growth Campaign 111

Martech

FEBRUARY 11, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the advertising landscape is getting mythical. What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate hybrids, almost like the mino

E-commerce 111

E-commerce Retail Launch Trust 111

Search Engine Land

FEBRUARY 11, 2022

Google is getting better at crawling JavaScript, but there are still limitations. At SMX Next, Nati Elimelich explained how dynamic rendering can overcome those limitations while avoiding potential cloaking issues. Please visit Search Engine Land for the full article.

Engineering 105

Engineering 105

David Meerman Scott

FEBRUARY 11, 2022

People are naturally attracted to those who are passionate about the things they love, and this passion builds fandom. Yet too few people share their personal passions in their business life.

104

104

Sales Pop!

FEBRUARY 11, 2022

Technology has revolutionized customer service. Businesses can use many technologies to engage with customers and fulfill their requests. New technologies are emerging that will transform the way companies deliver customer service in the years to come. Businesses that learn about these technologies today are well-equipped to integrate them into their customer service operations and maximize their value.

Service 98

Service B2B Customers Represent 98

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

SaaStr

FEBRUARY 11, 2022

So there was a pretty successful “small” SaaS IPO last year that you probably didn’t hear about — CS Disco. “Disco” is a leader in next-generation eDiscovery software, i.e. managing documents around lawsuits. You could call Disco a vertical SaaS play, but sometimes that term is overused. Really, it’s a next-generation Cloud player in eDiscovery, one of the oldest and largest categories in legal tech (a $15B category already).

Legal 98

Legal Contract Growth Price 98

Sandler Training

FEBRUARY 11, 2022

Onboarding sales talent has never been more important, given the tightness of the current labor market. Yet the most effective, proven best practices for shortening the runway to success for new hires remain largely unknown and unimplemented. Here are five keys to effective sales onboarding that we make a point of sharing with our clients.… The post 5 Keys to Effective Sales Onboarding appeared first on Sandler Training.

Sales 82

Sales Clients Growth 82

SaaStr

FEBRUARY 11, 2022

We’re about a month away from our first digital mega event of the year: SaaStr Build. Focusing on how to build better, strong faster products to $100M and beyond, SaaStr Build will be a live, global digital event on Wednesday, March 16 th. It’s completely free to sign up and tune into this incredible lineup of content, including the CEO of 1Passowrd, COO of Atlassian, CPO of Samsara, CMO of Digital Ocean, and many more.

Territory 86

Territory Growth Launch Sales 86

Engage Selling

FEBRUARY 11, 2022

Are you effectively harnessing Critical Mass Influence? So far in this series on Right on the Money strategies that you must embrace in today’s changed marketplace, I’ve talked about how … Read More. The post Harnessing Critical Mass Influence first appeared on Colleen Francis - The Sales Leader.

Sales 62

Sales 62

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Campaign

Lead Fuze

FEBRUARY 11, 2022

Do you want to know how to grow your coffee business through coffee eCommerce? In this article, we will tell the story of Bitty & Beau’s Coffee. There are people out there who care about employing people with disabilities. One company, in particular, has gone so far as to grow its small business into a franchise and a coffee eCommerce facility set its focus on online growth.

Growth 52

Growth CRM Campaign Service 52

SalesHood

FEBRUARY 11, 2022

In our Product Marketing Playbook for Sales Enablement talk, Saleshood CEO Elay Cohen discussed why it's important for product marketers to own parts of sales enablement and outlined how product marketers can embrace sales. Here’s a look at the content discussed during the webinar. The Product Marketing Playbook for Sales Enablement Product [ ] The post The Product Marketing Playbook for Sales Enablement appeared first on SalesHood.

Product 52

Product Sales 52

Hubspot

FEBRUARY 11, 2022

When booking a flight, you have a few options to consider. First, what airline will you fly? This decision is often affected by your second option: what type of seat will you choose? One of the most common examples of economy pricing happens on an airplane. Passengers choose between first class, business class, and economy seating. Airlines advertise first-class seats as a premium experience.

Price 57

Price Profit margin Retail Up-sell 57

Martech

FEBRUARY 11, 2022

In the customer experience world, memory is a powerful force that shapes consumer-brand relationships. Unfortunately, memory can be misleading. Thanks to Nobel prize-winning psychologist Daniel Kahneman, we know that a consumer’s memory of an experience—good or bad—does not necessarily reflect an honest average of that experience. Instead, memory is influenced by both the most extreme point and the end of an individual experience, or what Kahneman calls the “peak-end rule.”.

Customers 97

Customers Drivers/motivators Government Start-ups 97

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

RAIN Group

FEBRUARY 11, 2022

In our sales negotiation research , we studied the factors separating the best negotiators from the rest. According to buyers, six out of 10 sellers cave on price at some point in negotiations. While it may be tempting to concede on price to secure a sale, a single concession can make a buyer expect more later on. Lowering the price also says a lot about the value you place on your offerings.

Negotiate 105

Negotiate Price Sales 105

Outreach

FEBRUARY 11, 2022

How many times have you wished there was a killer speech or inspirational video you could share with your salespeople that would give them all the motivation they need to crush their monthly numbers? While it would be nice if it were that easy, experienced managers know that it takes more than spirited pep talks and YouTube to keep people fired up. To boost your team's performance and drive revenue, it takes months of consistent support, encouragement, and empowerment through various channels.

Drivers/motivators 52

Drivers/motivators Objectives and Key Results Intrinsic Sales 52

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. What’s more, that same data suggests brands may risk losing 38% of customers due to poor personalization.

E-commerce 121

E-commerce B2C Campaign B2B 121