Mon.Jun 17, 2024

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Sales Strategies for Surviving Economic Downturns

Iannarino

Learn how to navigate and thrive in a soft economy with proven sales strategies.

Sales 297
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Dear SaaStr: Who Drafts the Term Sheet, The Entrepreneurs or the VC?

SaaStr

Dear SaaStr: Who Drafts the Term Sheet, The Entrepreneurs or the VC? It depends who is selling and who is buying. In the old days, and still mostly commonly today, term sheets only came from VCs. Founders were almost always selling. Well, almost always. But even in the Old Days, the hottest of start-ups made up the terms. Microsoft took one venture investor, sold them only 5%, and named the terms: The Venture Capitalist Microsoft Allowed To Invest Early Today, it’s still the case.

Legal 120
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Will you ever trust a B2B tech vendor?

Martech

Trust in business is not quite the same as trust in our personal lives. I think everyone recognizes that. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. When it comes to trust, the best a B2B tech vendor can hope for is to be where IBM stood when someone coined the phrase, “No one ever got fired for buying IBM.

Trust 118
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Reddit unveils new Conversation Ads

Search Engine Land

Reddit announced a major revision to its conversation page ads, including a new placement within discussion threads. Trying to position itself as a leader in contextual advertising, Reddit is emphasizing the power of authentic conversations in an AI-dominated digital landscape. Why it matters. Reddit said that 2 in 3 users would purchase a product after seeing an ad on the platform, indicating it is a key platform during the consumer buying journey for product/brand decisions.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Spotlight on the expert: Shama Hyder

Martech

Shama Hyder is OG social media marketing. At the University of Texas, Austin, she wrote her thesis on Twitter — back when it had 2000 users. She was at SXSW’s first-ever event about interactive. At one point in the interview, Shama says social media marketing is one of the few things she’s good at. You don’t have to talk to her long to know that isn’t true.

Consult 116
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SCAMPER your way to better SEO and content marketing ideas

Search Engine Land

There is a lot of content out there. And guess what? 99% of it is terrible. Then, there is that 1% of content – the really good to absolutely phenomenal stuff. Sometimes, that is hot news, like the recent Google Search leak , but there are also pieces of content that are so powerful, useful and memorable that just a single piece can propel a business forward.

Promote 89

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How to win Black Friday and Cyber Monday in 2024 by Wunderkind

Search Engine Land

For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the upcoming season, highlight crucial dates to mark on your calendar, and share proactive strategies you can i

Retail 80
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How to win Black Friday and Cyber Monday in 2024 by Wunderkind

Martech

For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the upcoming season, highlight crucial dates to mark on your calendar, and share proactive strategies you can i

Retail 106
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How This Swag Startup Made $3.3 Million in Year One

Hubspot

Welcome to Trends , a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. This story was originally published in 2021 and updated with new data. Trendster Michael Martocci went to school to study finance. Instead, he ended up with a side project that would eventually make him millions. “My buddy and I wanted to get custom flags and shirts made to promote a location-based social media network that we were building on campus, and it just seemed super expe

Finance 78
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Stop the Dysfunction in the Sales Function

Understanding the Sales Force

On Father’s Day I found myself thinking about how our son has grown from a little boy to a 22-year-old man. Back then, he was in awe: Of how strong I was; but now he is significantly stronger than me and does the heavy lifting Of how hard and far I could throw a baseball; but now he throws it three times further than I can and at twice the speed O how I knew everything; but now he knows more about more topics than I can fathom About my ability to easily navigate lane switches, turns and p

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Using Video to Accelerate Your Sales Pipeline: Morgan Ingram's Master in Sales Series Part 1

Hubspot

Salespeople often talk about using video, but most of them are afraid of it. Video can help you stand out from the crowd and differentiate yourself from other sellers — but it can be intimidating in the beginning. I mean, it's uncomfortable enough talking into a camera lens by yourself, much less knowing people will watch the video and judge your ability to talk to the lens.

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Elevating Small Business Tech Stacks with Digital Work Order Software

G2

Small business owners can integrate digital work order tools into their tech stacks to streamline operations and delegate repairs and upkeep tasks.

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Talking With ChatGPT Mirrors Our Human Conversations

Partners in Excellence

Have you ever noticed how the way we work with ChatGPT and other LLMs tends to mirror so many of our customer and internal conversations? Too often, it might be similar to talking with a very knowledgeable person who is unengaged, uncaring, aloof. The typical conversation with a LLM is very one sided. It’s not very interested in us, it seems to be in a rush, as if it has someone or something more important to work with.

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Overcoming Common Challenges in OKR Planning

G2

Imagine crossing off every planned action item on your to-do list, only to realize you're still miles away from your desired outcomes. Sound familiar? Crafting an objectives and key results (OKR) plan that's both realistic and impactful is challenging.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Google’s $2.3 million check secures bench trial in adtech antitrust case

Search Engine Land

Google has successfully maneuvered to have its adtech antitrust case heard by a judge rather than a jury, potentially reducing unpredictability in the high-stakes lawsuit. Driving the news. Google submitted a $2.3 million cashier’s check to cover potential damages, effectively removing the monetary aspect of the case and securing a bench trial.