Salesforce
MAY 16, 2025
The definition of one-to-one personalization has dramatically changed with the revolution of AI. Consumers expect a type of experience that knows what you want before you even do. This kind of novelty requires another level of intelligence. The next generation of products is expected to withstand the demands of a population that expects the unexpected.
SaaStr
MAY 16, 2025
Dear SaaStr: What Are Some Red Flags an Investor Might Not Be Serious? First, if youre not sure they want to invest they probably dont want to. And its 100% OK to ask. Just ask. The One Question To Ask At The End of Every VC Pitch: What Are The Odds You Would Invest? Just ask what are the odds theyd want to invest, based on what they know now. Beyond that here are clear red flags that an investor might not be serious about investing in your startup include: Overly Complex Terms : If the invest
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RingDNA
MAY 16, 2025
The main difference between cross-selling and upselling is what you are offering. Upselling recommends a more advanced version of the same product, while cross-selling suggests a different product that complements the original one. Upselling is about moving a customer to a higher-tier option. If someone is about to buy your basic software package, consider the professional plan that includes more features or capacity.
SaaStr
MAY 16, 2025
Dear SaaStr: We Have a $7m ARR Business But Our CAC is Way Too High. Should We Cut and Marketing To The Bone? Look don’t throw money away on sales & marketing. If your sales team can’t close anything , you need to part ways. If you are doing intiatives in marketing and they are bringing in zero customers, just stop those things. But more often, sales and marketing is closing some deals, just not enough.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Heinz Marketing
MAY 16, 2025
ABM isnt just a buzzwordits a strategy that helps B2B marketers focus their time, budget, and energy on the accounts most likely to drive meaningful revenue. When executed well, ABM aligns marketing and sales, increases deal velocity, and improves win rates by treating high-value accounts as markets of one. In this blog, weve compiled the most frequently asked questions B2B marketers ask when building, scaling, and measuring an ABM program.
Martech
MAY 16, 2025
The AI wave hitting digital marketing is filled with slop AI-generated content that doesn’t engage people or search engines. That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool. It’s not a reliance,” said Noam Dorros, director analyst on search marketing and AI for Gartner.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
G2
MAY 16, 2025
If youve ever been on the deal side of mergers and acquisitions (M&A), audit, or restructuring, you know how much rides on having the right tools to manage confidential documents.
TaskDrive
MAY 16, 2025
Learn how aligning role expectations with growth potential can help you attract the right talent, reduce turnover, and build stronger, values-driven teams. The post Why Managing Expectations Is Key to Successful Recruitment appeared first on TaskDrive.
Hubspot
MAY 16, 2025
To be honest, when I hear the word agent, the first thing that comes to my mind is a slick, fast-moving character in an action thriller clad in all black and getting things done with scary efficiency and great hair. And this is exactly the difference between AI models and AI agents. If youre here, it means youve (like me) used AI in one way or another maybe to generate text, tweak a presentation, or create a professional headshot.
Martech
MAY 16, 2025
The costs of AI are becoming a greater concern for corporate leaders as economic uncertainty continues to take a toll. According to Salesforces CIO AI Trends research, 90% of CIOs report that managing AI costs limits their ability to drive value. In response, this week, Salesforce introduced three new pricing models for its Agentforce platform. The existing conversational pricing model is $2 per conversation.
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
SBI
MAY 16, 2025
Think having an internal pricing function makes you stand out? Think again. In 2025, 98% of SaaS companies designate responsibility for pricing strategy to a specific person, group or team. But 60% of SaaS companies still find pricing overly complex, leading to muddled strategies. Given your pricing strategy s influence on SaaS revenue growth, the competitive upside is clear: the more you get to grips with SaaS pricing, the more you get ahead of the market.
Martech
MAY 16, 2025
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “AI Adoption in Running Enterprise Revenue,” Clari. AI is reshaping businesses, and that includes revenue teams. But research from Clari identified a significant problem: reps dont trust it, according to newresearch from Clari.
SaaStr
MAY 16, 2025
We’ve back this week on 20VC with Harry and Rory from Scale for another great deep dive on the latest in VC funding and more. We kick off with a quick deep dive on Vertical SaaS leader for restaurants Owner raising at $1 Billion — a deal SaaStr Fund led at seed. Why was it so hot? 5 Key Takeaways Capital is plentiful for the right metrics : Companies growing 10%+ MoM with $40M+ ARR can still close $100M+ rounds in days, while Series A rounds overall are down 81%.
Martech
MAY 16, 2025
You burned through $5K on paid social, and all you got was a trickle of clicks and a mountain of regret. Sound familiar? Youre not alone. Many marketers are still throwing money at paid social hoping something sticks. But with rising ad costs, crowded platforms and constant algorithm shifts, success today requires a more innovative, more disciplined approach.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Hubspot
MAY 16, 2025
You know networking matters. Everyone says so. But when you're in the moment sending a connection request, making small talk at an event, or following up after a meeting its easy to second-guess yourself. Am I coming across as too eager? Too transactional? Should I even reach out at all? Ive been there. When I first started networking on LinkedIn, I thought I had to impress people with long, detailed messages.
Martech
MAY 16, 2025
In April, Warner Music Group sued the viral bakery chain Crumbl for $23.85 million, claiming it used 159 copyrighted songs in TikTok and Instagram posts without securing proper licenses. The tracks included artists like Beyonc, Taylor Swift, BTS, Coldplay and Dua Lipa. That wasn’t a rogue error. Crumbl had already received a cease-and-desist letter from Warner in August 2023.
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