Wed.Jan 25, 2023

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Efficiency Vs. Effectiveness and the Continuing Battle in B2B Sales

Iannarino

There is a battle being fought in B2B sales, fueled by disagreement on how sales organizations should improve their results. One side believes doing so is a matter of increasing efficiency , while the other side believes improvement comes from greater effectiveness. Sales LL-Vault 2023

B2B 210
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How to Engage More Stakeholders and Win Better Deals

Membrain

There’s a long-standing myth that the most important thing salespeople need to do for any given opportunity is to reach “the decision maker.” Sales Management

Sales 113
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Trending Sources

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5 Interesting Learnings from ServiceNow at $7 Billion in ARR

SaaStr

So we took a look at ServiceNow a little ways back at $5B in ARR , but I thought it was worth another deep dive now for a very specific reason: Their very seasoned CEO has sees no real slowdown or downturn in their business.

Contract 101
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How to Navigate Marketing Budget Cuts in 2023

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts.

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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

Join DeAnna McIntosh, Retail Growth Strategist, for this idea-sparking session on how to multiply and diversify your revenue (and impact) with zero ad spend, how to create disruption in your industry, and how to reimagine and innovate the retail business model.

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Uncharted and Electric: Chargebee’s CRO on How to Sell to the CFO

SaaStr

SaaStr’s Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs. Up this week is Adam Tesan, Chargebee’s CRO, on one of the top topics in SaaS today: How to Sell to the CFO.

More Trending

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Revenue Alignment: How to Pull Marketing, Sales, and Customer Success Together with Divvy CRO Sterling Snow (Pod 628 + Video)

SaaStr

In many companies, the longtime dispute between sales and marketing prevents them from collaborating or agreeing on a goal. Divvy’s CRO, Sterling Snow, created a structure aligning these two teams with others to create a formidable revenue team. This structure drove the company to a $2.5

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Hiring Your Next Sales Rep

Adaptive Business Services

I always tell people the same story … when I am considering referring you to one of my good clients … the deciding factor is generally based on my observed behaviors of you during our interactions. My theory is that, how you act with me will be the same way that you will act with my clients.

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Failure to get the most out of data clean rooms is costing marketers money

Martech

Despite the widespread use of data clean rooms (DCR), less than a third of marketers are leveraging DCRs’ full capabilities, according to a new report.

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Resolve to get SEO done in 2023 – Here’s how

Search Engine Land

Millions of people make new year’s resolutions every year, and most fail within the first month. This is not unlike the SEO work we hoped to do last year, but didn’t get done. Well-meaning businesses often find that there is more work than they expected when they set out on their SEO journey.

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Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

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HubSpot’s December releases: A manager’s guide

Martech

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Check out the details below.

Finance 96
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In-game ads: why brands should be excited

Search Engine Land

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers.

Gaming 91
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[Checklist] How to Choose a Sales Training Provider

RAIN Group

When you invest in sales training, you’re committing time and resources with the distinct possibility of failure. From misaligned goals to lackluster adoption, there are many reasons why sales training doesn’t achieve desired results. Proper planning is a must for sales training that works.

Process 57
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Apple Business Connect: Your guide to getting started

Search Engine Land

Apple recently launched Business Connect to enable businesses to easily claim and optimize their Apple Maps locations. Getting started as a single or multi-location business only takes a few minutes.

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Selling With Video – Your Guide to the Benefits of Video-Based Training

Speaker: Don Schmidt - WW Sales Enablement Director, Inside Sales MongoDB

The power of video is working for a growing roster of organizations, whether working with a live mentor or scaling programs with artificial intelligence. Take advantage of this exclusive webinar to learn how to use video coaching to your advantage!

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From SalesLoft: “Sales Leader {Video} w/ Aaron Ross Author of Predictable Revenue”

Predictable Revenue

Kyle Porter, founder of SalesLoft, did an interview, note that you can click to different topics “And that’s where Aaron Ross fits in. His sales strategies gave salesforce.com a scalable way to anticipate sales.

Sell 52
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Microsoft FY23 Q2 earnings look promising, despite mass layoffs

Search Engine Land

Microsoft Corp. announced its financial results for the quarter ended December 31, 2022, which showed an increase in revenue of 2% to $52.7 billion. However, operating income and net income decreased by 8% and 12% respectively, when compared to the corresponding period of the previous fiscal year.

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draft BrightEdge case study

Predictable Revenue

Founded in 2007 BrightEdge offers tools for large companies to manage their search engine rankings. In 2009, BrightEdge had developed a product that was making its first paying customers successful, and had raised a first $6.5M round of venture capital.

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This day in search marketing history: January 26

Search Engine Land

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. Advertisers could now target by exact job title, company name or LinkedIn Group. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds.

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Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

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New Client Guide

Predictable Revenue

needs outcomes solutions evidence action The post New Client Guide appeared first on Predictable Revenue.

Clients 52
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Webinar: 5 CX trends that will shape 2023 by Cynthia Ramsaran

Search Engine Land

No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones.

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Productivity, Effectiveness, Efficiency

Partners in Excellence

I don’t know why I’m surprised, but I was—-actually shocked. Yesterday, I opened an email from a very reputable SaaS company. I was interested because the piece was focused on understanding the difference in productivity and efficiency.

Product 62
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The Ultimate “Gmail + Salesforce.com” Setup

Predictable Revenue

If you’re a salesperson, executive or anyone who uses both Salesforce.com and Gmail, here are some killer ways to set it up right. But you’ll need the Chrome browser for most of the plugins: CirrusInsight.com – use Salesforce.com right within Gmail! Rapportive – social media shortcuts + email verification for people you’re emailing Yesware – […] The post The Ultimate “Gmail + Salesforce.com” Setup appeared first on Predictable Revenue.

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Aggregage Intent Signal Service

Aggregage Intent Signal Service helps your sales team reach more active buyers sooner. You’ll get names and contact information of specific in-market buyers plus all companies and job titles signaling intent for your product or service. Get the overview to learn more!

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How To Use Social Proof Best Practices To Drive More Sales?

Sales Pop!

Ever wanted to buy a product and was just a little bit unsure but in the end, bought it anyways? What urged you to buy that product? Chances are it was a good review, a recommendation from a friend, or a post you saw on social media.

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Slides: “Simple, Sane & Successful Inbound Marketing”

Predictable Revenue

Last week I spoke at Hubspot’s 5000 person Inbound conference. I share a new set of ideas on Inbound Marketing: Slides you can click through (or download the full deck): Resources mentioned in the talk: A “Sell Ideas, Not Stuff Matrix” Thinking “10x” (design a high-priced offering) Coming on the blog soon: a post about why […] The post Slides: “Simple, Sane & Successful Inbound Marketing” appeared first on Predictable Revenue.

Price 40
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What You Need to Know About eCommerce Product Data Modeling

Sales Pop!

The digital world has changed drastically over the past few decades, and eCommerce has become a major player in retail. As eCommerce continues to grow, so does the data associated with products and services.

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Case Study: Congratulations, Acquia, North America’s #1 Fastest Growing Private Company

Predictable Revenue

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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How to Create a Positive & Productive Work Culture: Dos and Don’ts

Sales Pop!

Did you know that 46% of job seekers believe company culture is a vital factor when looking for employment? This statistic alone shows why work culture is something you need to take seriously.

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You’re waiting too long to hire a customer success mgr

Predictable Revenue

strategy tactics The post You’re waiting too long to hire a customer success mgr appeared first on Predictable Revenue.

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The 5 Stages of Entrepreneurship

Hubspot

Entrepreneurship isn’t for the faint-hearted. Of course, the thrills of creating an effective business, working on your own terms, and enjoying financial freedom are rewarding. However, turning your idea into a profitable business is no simple task. There will be hurdles to overcome.

Sales 42