Fri.Jul 29, 2022

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What Does It Mean to Create Value in B2B Sales?

Iannarino

I am tempted to tell a long story about a comment on LinkedIn asking this question, but I am afraid I won't create enough value for you, Dear Reader. Instead, I am diving right into the answer without delay.

B2B 269
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How To Sell In A Recession

The 5% Institute

In this article, you’ll learn how to sell in a recession, by using these simple yet highly effective sales tips to make the most of the sales conversations you have with your potential clients. These sales tips are centred around consultative selling. This means that you’ll take a question based, and solution approach rather than purely presenting an option up front.

Sell 141
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Is Every SaaS Startup Worth Half of What It Was Last Year?

SaaStr

The Day in SaaS, 07.28.22: Public SaaS companies are worth exactly 50% of What They Were 12 Months Ago: [link] pic.twitter.com/pbK4BmoNwo. — Jason 2022 SaaStr Annual Sep 13-15 Lemkin (@jasonlk) July 28, 2022. So we’re in a bit of a weird world and time in venture capital. The public markets are down 50%+. The best of the best in SaaS and Cloud, truly the fastest growing and most iconic SaaS companies, from Snowflake to Datadog and more are way, way down.

Growth 132
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July Podcast Recap: Leading Through Adversity

Force Management

Overcoming adversity is part of getting to the next level in your leadership career. This month's Revenue Builder's guests dig into the adversities they've faced and share valuable advice for those leading through challenging circumstances. Whether you're faced with hard-to-coach teams or tasked with defining a strategy to help your entire organization sell through ongoing external complexities, dig in.

Sell 132
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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I Worked a Mall Kiosk for 2 Years. Here’s What I Learned About Face-to-Face Lead Generation

Sales Hacker

Front line sales managers are always looking for new and innovative ways to generate leads. As the manager, your job is to give your lead generators the tools they need to be successful. This involves training them to quickly on their feet, being able to read body language well, projecting a confident yet friendly manner, and building rapport instantly to gain trust.

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What About Digital Buying Rooms?

Partners in Excellence

There’s a lot of good conversation around creating Digital Selling Rooms. Increasingly, we see very powerful ways that sellers and customers can engage in their buying process and learning. Typically, sellers invite customers to Digital Selling Room. The rooms enable sellers to provide relevant content for use by the customers. They can track how this content is used, which content the buyers focus on.

Sell 128

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24 questions to ask ABM vendors before signing the contract

Martech

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. There are a range of ABM technology solutions available to support this strategy, but selecting and implementing one can be a fraught and expensive process.

Contract 124
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B2B Resources For The Predictable Pipeline Methodology

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. As a strategic consulting firm, our number one objective is to ensure our people are armed with the experience and know-how to help our clients achieve their B2B goals. That makes finding the right team members incredibly important. But once the dream candidate is onboard, we need to ensure our brand of B2B, the Predictable Pipeline methodology, is well trained and adopted.

Pipeline 115
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How Under Armour’s Curry Brand shoes are taking off in the metaverse

Martech

Under Armour’s Curry Brand sneakers are moving as fast in the metaverse as they do on the court. While NBA three-point king Stephen Curry extended his legacy with a fourth league title (and fourth Finals MVP) this spring, hoops fans took to the metaverse to score special Curry Brand NFTs, called “NF3s.”. The cross-promotion was part of a long-term initiative executed by Under Armour and spearheaded by NFT branding and tech company Luna Market.

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Scaling Faster, An AMA with SaaStr Founder & CEO Jason Lemkin (Pod 577)

SaaStr

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. Episode 577 of the podcast is an excerpt from the recording, and you can find the full transcript below. Jason Lemkin: Okay. Let’s get it going. Times are good. These are interesting times if we want to skew it. If we want to queue up the conversation, we did a blog post on SaaStr last week, about how everyone from Salesloft, to Zendesk, to Salesforce, Workday said they’re really seeing n

Price 111
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Managing the unpredictable: The inventory conundrum

Martech

There is a very special name for stuff before it is sold: inventory. Online retailers want to have enough inventory to meet demand. Having too much is bad, since you must pay to store it, plus there is an opportunity cost in lost sales. Having too little is bad, because it’s hard to deliver instant gratification if you lack the item the consumer desires and that sale is lost.

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Don’t Miss These Key Dates: Winter ’23 Sandbox Preview

Salesforce

The Winter ’23 sandbox preview window is around the corner. Note the dates now so your org is prepared for the upgrade. Your production instance will be upgraded to the Winter ’23 release according to the rolling 12-month release calendar on status.salesforce.com. To check your upgrade date, enter your instance name or domain and click the maintenance tab.

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Best Partner Relationship Management (PRM) Apps to Manage Partner Programs at Scale

Hubspot

There’s no way to build a company alone. In the same way that founders could never reach their goals without sales, marketing, customer support, R&D, and HR teams, one company standing alone won’t get half as far as one that invests deeply in connecting with other companies in its space. That’s why savvy companies invest in partnership teams and partner programs.

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Personalization Is Powerful — Here’s How To Make It Ethical, Too

Salesforce

If you check your email right now, you’ll probably find an example of a personalization strategy. Perhaps a retail company followed up with you about a specific pair of shoes you were browsing. “Hey [Your name], we noticed you had the New Balance 574s in your cart. They’re now 50% off! Click here to check out.” Experiences like these, where businesses use things they know about your online behavior — where you shop and how you engage with content — are increasingly common.

Trust 98
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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How 3 Companies Are Maximizing Their Sales Enablement Content

Highspot

Content is complicated. Marketing teams often prioritize content creation without knowledge of types of sales enablement content that are effective. Sales, on the other hand, devotes energy to closing deals, leaving little time to uncover new game-changing assets. For many, the constant challenge to create, locate, use, and evaluate content can feel like absolute chaos.

Pitch 52
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An Evolved Ecommerce Payment Strategy Builds Customer Trust – Is Your Brand Keeping Up?

Salesforce

When the ecommerce payment process takes too long or gets too confusing, customers abandon their carts and go elsewhere to shop. While we used to never buy vegetables without seeing them, or shoes without trying them on, brands have amped up their website experience in response to the increased demand on digital. Shoppers are voting with their dollars, and they are resoundingly happy with the conveniences of online commerce.

Trust 52
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Make it. Move it. Sell it. — Episode #4

Spiro Technologies

Transcript. Adam Honig: Kirk a quick question, you’re the VP of sales or the VP of sales and marketing? Kirk Reiniger: I was the VP of sales and marketing, but we just actually brought on another marketing executive in the business. . Adam Honig: Oh, is that good or bad that you don’t have to worry about that? Kirk Reiniger: That’s not bad.

Sell 52
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#CustomerSpotlight: Robby Halford from Sparrow

Highspot

Next up in our #CustomerSpotlight series we have Robby Halford, Head of Revenue Enablement at Sparrow. What was your first job and how did it bring you to where you are today? My first first job was working at a pumpkin farm in Northern California at the Bishop Pumpkin Farm in Wheatland. I can make a mean cotton candy, but it did teach me how to multitask.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.