Mon.Dec 23, 2024

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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

B2B 110
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What Is an SQL Server? Features, Benefits, and Use Cases

G2

What is SQL server? They're a type of popular database management system that can be used to store and retrieve data in businesses of all sizes.

SQL 105
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Adaptive Strategies for Modern Sales Leaders with Nicole and David

Membrain

What if the secret to skyrocketing your sales success lies in refining your Ideal Customer Profile (ICP) and optimizing your team structure? Join us as we sit down with Matt Ferguson , Founder of MDF Coaching and Consulting, who shares his invaluable insights on navigating the challenges of complex sales in today's fast-paced world. As 2024 wraps up, Matt highlights the importance of aligning the right people with the right roles, and how an overload of modern sales tools might be hindering rath

Consult 62
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Is Upwork Legit? Hear the Verdict of Verified G2 Users

G2

Is Upwork legit? Break down the opinions of verified G2 reviewers and evaluate the pros and cons of upwork for clients and businesses to decide wisely.

Clients 105
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Carta: 24% of all Seed VC Rounds Were For SaaS in 2024

SaaStr

So for a while, it did feel like SaaS was dead in VC. Somewhere from March 2024 to October 2024 or so. The, the SaaS leaders started to re-accelerate growth, and their market caps in many cases went up 40%+ or more. AI was often the accelerant. And it’s clear now, at least for now, SaaS is back. So the latest data from Carta is helpful. Of 1,302 seed-stage rounds on Carta this year. 308 or 24% were into SaaS — and it was the largest category: Now of course, definitions vary, and many

Growth 111
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How Do AI Detectors Work: Cracking the Code on AI Content

G2

Wondering how do AI detectors work? Read the article to explore AI detection technology, its reliability, benefits, and top software based on G2 reviews.

More Trending

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Active Learning in Machine Learning: What It Is and How To Use It

G2

With data becoming cheaper to collect and store, data scientists are often left overwhelmed by the sheer volume of unlabeled data. Active learning (machine learning) helps them make sense of it all.

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7 Types of Ecommerce Every SMB and Startup Should Know

Salesforce

Did you know that there are seven different types of ecommerce? Yes! And, each one means something different to every small and medium business (SMB) owner. Whether youre trying to find the right ecommerce type for you, or your expanding your ecommerce business , you’ll discover most transactions fall into one of these seven types. Depending on what your business sells and how your products are marketed, you can find the right type of ecommerce that will be the best fit for you.

B2C 98
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Is Wix a Good Website Builder? What G2 Users Think

G2

Wix has emerged as a popular choice for individuals and businesses looking to create stunning websites without extensive coding knowledge. But is Wix truly a good website builder?

64
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How to Set Goals that Balance Your Personal Life with Your Career Development

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing If youre like me, you enjoy the blank slate that a new year offers, with all the promise of setting goals. On the other hand, if youre like me, you might also want to avoid the stress of failing to achieve the goals as you try to balance your work and home life. This year I decided to rethink how I was approaching my goal setting, and heres what I came up with: Instead of focusing on goals for our careers and separately goals for our

Promote 89
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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What are Large Language Models (LLMs)? Examples Included

G2

Large language models (LLMs) understand and generate human-like text. They learn from vast amounts of data and spot patterns in language so they understand the context and produce outcomes based on that information. You can use LLM software to write text, personalize messaging, or automate customer interactions.

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Best Practices for Maintaining Government Site Reliability

Salesforce

For U.S. government agencies investing in digital transformation, cloud service providers (CSPs) play a pivotal role in integrating top-line security defenses to safeguard sensitive data. Site Reliability a discipline developed to monitor and maintain highly reliable, efficient, and scalable environmentsis integral to Salesforce Government Cloud s approach to upholding trust for the mission-critical organizations that need it most.

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The History of Social Media: From ARPANET to TikTok

G2

Today, when you want to connect with a friend, family member, colleague, or even a customer, its as simple as opening an app or sending a quick message, thanks to social network platforms.

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Your Guide to Thriving as an Online Entrepreneur in 2025

Hubspot

Entrepreneurship is starry-eyed daydream material for a lot of us. The thought of being your own boss, pursuing your passion, and making money as a result is as attractive a prospect as any and in the digital age, its as accessible as its ever been. The Internet has democratized entrepreneurship, offering streamlined avenues for any aspiring business owner to become an online entrepreneur but what does that term mean?

Niche 69
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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What Is High Availability? How It Works For Businesses

G2

High availability is a process that minimizes system downtime to ensure the smooth operation of your business applications, servers, and networks.

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What Is a Vector Database? Top 5 Solutions To Consider

G2

Curious about the secret language of AI? Words, sentences, pixels, and sound patterns are all converted into numerical data when using artificial intelligence (AI), making it easier for the model to process them. These numerical arrays are known as vectors.

Process 59
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10 Best ERP Systems Put To the Test: My Verdict

G2

Ive worked with various teamssales, marketing, finance, and project managementand Ive seen firsthand how enterprise resource planning (ERP) systems can be both incredibly helpful and a source of endless headaches.

Finance 59
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What Is Live Commerce? Types, Benefits, and Examples

G2

We get it abandoned shopping carts', low customer engagement, and lack of trust in your products arent exactly great for boosting e-commerce sales.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What Is NetSuite Data Migration? Benefits, Steps, and Tips

G2

NetSuite data migration is the process of moving data from legacy systems to NetSuite ERP. Learn its benefits, challenges, and how to do it step by step.

Process 59
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What Is IdaaS? How It’s Different From Traditional IAM

G2

Identity as a Service (IDaaS) is a cloud-based service that provides identity and access management (IAM) abilities. Learn more about its types and benefits.

Service 59
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What Is An AWS Managed Service Provider? (+ Benefits)

G2

Managing Amazon Web Services (AWS) isnt easy for small and medium-sized enterprises (SMEs). It requires a blend of expertise, continuous monitoring, and resource optimization, all of which can strain the limited IT resources of an SME.

Service 59
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Adaptive Learning: How to Integrate It With Digital Learning

G2

As a teacher, you know that no two students learn the same way. A one-size-fits-all approach simply doesnt work. The problem? Periodic tests dont give the real-time insights you need to help struggling students before they fall behind.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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What I Learned About the Future from 13 Marketing Experts

G2

What's really coming in marketing's next chapter? 13 industry experts share exclusive insights on AI, trust-building, and the future of customer connection in 2025.

Trust 59
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What’s Next in B2B Sales? Top Trends That Will Change Everything

G2

For todays sales pros, staying ahead isnt just about keeping up with trends. Its about actively leaning into the future and being ready for whatever comes next.

B2B 59