Partners in Excellence
JUNE 26, 2025
According to ChatGPT, the term, “Close but no cigar,” originated in the 1920s-30s. Apparently at carnivals and fairs, cigars were given out as prizes for things like shooting galleries, ring toss, dart games and so forth. When someone missed the mark, the carnie would yell, “Close but no cigar.” We’ve seen the term used for some harrowing moments.
SaaStr
JUNE 26, 2025
The AI Account Executive Is Arriving. Here’s What Support — Which is 18+ Months Ahead — Teaches Us About What Comes Next. Customer support cracked the deflection code with AI. Companies are routinely achieving 60%+ deflection rates – meaning AI handles 6 out of 10 (or more) support tickets before a human agent ever gets involved.
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Martech
JUNE 26, 2025
As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. This change prioritizes short-term demand capture over long-term brand building and demand creation. While AI enables scale and efficiency, it often sidelines marketing’s strategic role and compromises customer experience, especially in enterprise settings where automated outreach can do lasting damage.
Heinz Marketing
JUNE 26, 2025
Introduction: The Signal Gap Your buyers are telling you what they need long before they ever talk to sales. But too many teams are still focused on vanity engagement metrics that don’t translate to pipeline. If you’re still optimizing for form fills, you’re missing the real cues. Sales cycles are slower. More deals stall. And across marketing, sales, and customer success, teams are flying blind without a clear view of what buyers and customers are actually signaling.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Force Management
JUNE 26, 2025
The B2B tech marketplace operates at a lightning-fast pace. The companies that stay ahead of the competition do so by maintaining momentum even through internal changes their leaders make to keep up with the times. The question becomes: how can revenue teams adapt and evolve without disrupting the bottom line?
SaaStr
JUNE 26, 2025
Dear SaaStr: How Are VP of Sales Commissions Normally Structured? VP of Sales commissions in SaaS are typically structured around a 50/50 On-Target Earnings (OTE) model. This means 50% of their total compensation is a base salary, and the other 50% is variable, tied to hitting specific revenue or ARR targets. Here’s how it usually breaks down: Base Salary (50% of OTE) : This is the guaranteed portion of their compensation.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JUNE 26, 2025
The IAB released its new Gaming Measurement Framework today, designed to make gaming campaigns easier to understand, compare and optimize. With over 80% of U.S. internet users identifying as gamers, it is a difficult audience to ignore. Until now, there’s been no clear standard for measuring success across gaming ad formats. The IAB’s new framework aims to address this by offering a common language for brands, agencies, publishers and ad tech providers.
PandaDoc
JUNE 26, 2025
You want your sales team to close deals faster, personalize every customer experience, and exceed buyer expectations. Right? Consistent results require working smarter, not harder. Sales effectiveness is all about doing just that. If you improve your sales effectiveness, you can optimize your people, processes, and tools to achieve better results across the board.
Martech
JUNE 26, 2025
Finally, vacation season is here. School is out for most students, and parents want to take a break or send their kids off to camp. However you define it, June, July and August mark the start of vacation for most of the world. If you don’t believe me, try getting hold of anyone in Europe in August. I used to work for a European-based company, and they take their vacation time seriously.
PandaDoc
JUNE 26, 2025
CRM systems are meant to help your teams manage customer relationships more effectively. But without a solid document workflow in place, even the best CRM can become a bottleneck. So, what’s the answer? CRM document automation integrates document workflows directly into your CRM, allowing you to reduce repetitive manual tasks, streamline communication, and ensure your documents are always accurate and up to date.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Predictable Revenue
JUNE 26, 2025
In this episode of the Predictable Revenue Podcast, Patrick Zelaya, from HeavyConnect, shares one of the cleanest early traction stories. The post How to Sell Before You Build with Patrick Zelaya appeared first on Predictable Revenue.
The Advantexe Advisor
JUNE 26, 2025
I don’t think it’s an exaggeration to say that this upcoming 4th of July weekend will be a welcome relief, and a much-needed breather, after what’s been one of the most volatile and complex starts to a business year in recent memory. From a business acumen perspective, we’ve navigated on-again, off-again tariffs, heightened geopolitical risk, extreme weather events disrupting global supply chains, and continued organizational shakeups in how and where people work.
G2
JUNE 26, 2025
As more businesses adopt AI for creative automation and production efficiency, one of the standout features that they are interested in is AI text-to-image.
ClickFunnels
JUNE 26, 2025
The post Why LTV to CAC Is the Only Metric That Really Matters appeared first on ClickFunnels. Most business owners obsess over the wrong numbers. They celebrate high monthly revenue or low ad costs without asking the critical question: Are these customers actually profitable in the long run? The lifetime value (LTV) to customer acquisition cost (CAC) ratio answers that question.
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
G2
JUNE 26, 2025
Wondering how to tell if something is written by AI? Learn the key signs, tools, and tips to detect AI-generated content quickly and accurately.
SaaStr
JUNE 26, 2025
The latest episode of 20VC with Jason Lemkin, Harry Stebbings, and Rory O’Driscoll revealed a Silicon Valley in the midst of its most dramatic talent migration since the early days of the internet. But beneath the headline-grabbing acquisition numbers lies a more fundamental question: Are we witnessing the birth of a new economic paradigm, or the final gasps of a venture bubble?
Salesforce
JUNE 26, 2025
In an era where technology is advancing every day, the ability to work with and understand artificial intelligence (AI) is no longer a luxury — it’s a necessity. That’s why it’s more important than ever to become an Agentblazer — someone who has the skills and vision to transform how work gets done in the agentic AI era. And Agentblazer isn’t just a title, it’s a journey of continuous learning and engagement.
Salesforce
JUNE 26, 2025
Hey, entrepreneurs, solopreneurs, startup founders, and small and medium-sized business (SMB) owners — what are you reading these days to boost your business? Better yet, what are the best marketing books for beginners? We’ve got you covered. We’ve curated a list of innovative and practical marketing books specifically for SMB owners like yourself.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
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