Partners in Excellence
MAY 12, 2025
On Friday, I realized I had failed at something—miserably. A few weeks ago, I met with a great team. We had an exciting project, we agreed on the action plan and next steps. This action plan was highly dependent on some things I committed to. Two and a half weeks passed. The person leading the project reached out, “Dave, we’d like a follow up meetings, but we are missing some stuff…… ” I was ashamed.
Sales Gravy
MAY 12, 2025
Your quota doesn't take a summer vacation, so your pipeline-building efforts can't afford to either. This is a reality check. Summer is coming fast and if you dont get your pipeline positioned for success now, youll be scrambling come mid-July. The summer sales slowdown is a documented phenomenon across almost every industry. According to data from HubSpot, prospecting response rates can drop by as much as 25% between June and August.
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PandaDoc
MAY 12, 2025
Every brand knows that pricing plays a major factor in purchasing decisions. Price is one of the most visible parts of any offer, and getting it wrong can cost more than just a few sales. A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. If the initial go-to-market pricing strategy is off, by the time the company makes an adjustment, damage is already done.
Martech
MAY 12, 2025
Retailers across the U.S. are tightening budgets and looking for ways to optimize operations amid ongoing economic uncertainty. Online advertising is getting particular attention because of increasing costs. For example, the price per lead of search ads increased by 25% last year alone. With tighter budgets and evolving consumer behavior, how do you make the most of your advertising dollars and still outperform the competition?
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
PandaDoc
MAY 12, 2025
Selling additional products or services usually sounds like a good thing, but thats only true when every extra sale contributes to your overall bottom line. Unfortunately, keeping track of those numbers can get a little complicated. Marginal revenue can help by showing exactly how much additional income your business brings in from selling one more unit.
Martech
MAY 12, 2025
The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics improved alongside them. Click-through rates doubled. Click-to-open rates jumped by 50%. Unsubscribes remained low at just 0.13%. The report analyzes billions of cross-channel interactions across industries, offering marketing teams rare insight into how leading brands are outperforming.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
MAY 12, 2025
Marketing budgets flat-lined at 7.7% of revenue this year, according to The Gartner 2025 CMO Spend Survey released today. That is grim news in the face of a possible recession and the budget cuts that come with it. While marketing budgets have stabilized, marketing spending has stalled at a level that falls short for many CMOs,” Ewan McIntyre, VP analyst and chief of research in Gartner Marketing Practice, said in a statement. “Given the looming macroeconomic uncertainties, CMOs are
Salesforce
MAY 12, 2025
Imagine a world where your business resolves customer issues before they even arise. Sounds futuristic? Its happening today. Customers expect more than just reactive support; they crave anticipation and personalized attention. Around 73% of customers expect companies to understand their unique needs , and expectations are only growing. Small and medium businesses (SMBs) that use artificial intelligence (AI) for proactive customer service not only meet these expectations but also gain a competiti
SaaStr
MAY 12, 2025
Dear SaaStr: We Are a Series A StartUp and Have 500 Enterprise Customers Now. What Should My Customer Success Team Look Like? With 100+ enterprise customers at Series A, youre already at a scale where Customer Success (CS) is critical to retaining and growing your revenue base. Heres how your CS team should look and what it should cost: 1. Team Structure Customer Success Managers (CSMs): The general rule of thumb is 1 CSM for every $2M in ARR at scale, but for enterprise customers, you may want
Heinz Marketing
MAY 12, 2025
Planning a successful B2B campaign takes more than creative ideasit requires strategy, structure, and cross-functional alignment. Whether you’re driving awareness, generating leads, or accelerating pipeline, the right plan can make or break your outcomes. This blog covers the most frequently asked questions B2B marketers ask when planning a campaign, organized to help you go from strategy to execution.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
SaaStr
MAY 12, 2025
Would you buy a new car from the sales guy on the lot today? Of course you wouldnt. You buy on the Internet. You only need the human for pick-up. If that. You wont buy routine, lower ACV SaaS products from a human sales rep in 2026, either. Youll do discovery and — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 8, 2025 AI is already better than many customer support reps.
Martech
MAY 12, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Why does composability get so much attention in the CDP space? Composability in marketing technology refers to the ability to create flexible, modular systems that can be easily assembled and reconfigured to meet specific business needs.
Salesforce
MAY 12, 2025
As a learning designer, Ive been exploring how AI can improve my work. Every time I dive into a tutorial or test a shiny new feature, I end up overwhelmed by jargon, edge cases, and hype. Upskilling for AI experience design can be frustrating, leaving me with one key question: What makes some AI skills stick while others fade with the next platform update?
Martech
MAY 12, 2025
Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. While the demand for timely, accurate data remains constant, the use of data continues to evolve alongside changing business goals and expectations. Today, measurement needs to take center stage.
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Salesforce
MAY 12, 2025
Nearly half of CEOs believe their company won’t be viable a decade from now, according to a recent PwC CEO survey. Perhaps that’s why more are taking long-term strategic views a stance that resonates throughout their organizations. In fact, according to Salesforce’s State of Sales report, 80% of sales representatives say their leadership is prioritizing long-term customer relationships over short-term wins.
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