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As we test and monitor our newer business strategies, challenges emerge, and it’s vital to examine all possibilities to uncover the dysfunctional causes that create distress and even chaos in some cases. Recent experiences raise the question, ‘Do you encourage or discourage new business?’ Current Trends Being current with new strategies and methods for client care, as well as technology for both in-office and remote work, we also need to examine our processes.
B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well.
Dear SaaStr: How Does a Founder Mindset Change As You Go From Startup to Scaleup? The big changes I see: Moving (Over Time) From Hustler to Strategist. Though Stay a Hustler, Too 😉 In the early days, you’re in the trenches—selling, building, and doing whatever it takes to survive. But as you scale, you have to step back and focus on strategy. You move from being the doer to the leader, managing teams and making high-level decisions.
Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. The company says the product represents a shift from traditional campaign-based marketing to its much-touted “agentic marketing,” where AI agents act independently to execute campaigns, personalize customer interactions and optimize performance.
Speaker: Brendan Sweeney, VP of Global Sales at Allego
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry expert Brendan Sweeney for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Imagine trying to sell hiking boots to someone who never steps off the pavement? Or pitching pet food to someone without a pet. Sounds like a waste of time, right? No matter how great your product is, if you’re talking to the wrong people, it’s a lost cause. Yet, many small and medium-sized businesses (SMBs) fall into this trap. They try to sell to everyone, hoping something sticks.
75% of managers are overwhelmed, according to Gartner, and the pressure is only intensifying. Hybrid teams, relentless change, talent churn, rising expectations, and AI are fundamentally changing the structure of work itself. Gartner predicts that by 2026, 20% of organizations will use AI to flatten their structures, eliminating more than half of today’s middle management roles.
For over a decade, too much of the focus in selling has been on the mechanics of the buyer-seller interaction. All efforts have been focused on the mechanics of the tasks sellers do, and to a much lesser degree, the mechanics of tasks buyers do. Tools and technology, focused on efficiency has enabled sellers to execute far more tasks than in the past.
For over a decade, too much of the focus in selling has been on the mechanics of the buyer-seller interaction. All efforts have been focused on the mechanics of the tasks sellers do, and to a much lesser degree, the mechanics of tasks buyers do. Tools and technology, focused on efficiency has enabled sellers to execute far more tasks than in the past.
So Circle is the latest tech IPO and it’s not really B2B or SaaS per se — it’s a fintech that issues and manages “stablecoins” Cypto that converts 1:1 to U.S. dollars. But there are still lessons to learn, and it’s great to see the IPO markets truly re-opened: $2.3 Billion Revenue Run Rate Growing a stunning 60% $16 Billion valuation, so about 8x revenue We're back to IPOs seeming normal again That's quietly a big deal And a good thing [link] —
You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events. The result is a year-round selection of purchasing opportunities, all vying for customers’ attention. Yet, despite the opportunities to save money, shoppers are signaling fatigue.
We have probably all heard the phrase “Good, Better, and Best”. This is typically used in product comparisons. The same might hold true when related to performance. Let’s take sales as an example. While we all want to be the “best”, what if your current status is only “good”? Is being the best too far away or is just getting “better” the appropriate first step?
As human beings and business professionals we crave structure and order in everything we do. We build carefully architected sales processes. Our customers draft detailed project plans, guiding them on their journey.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
By Maria Geokezas Chief Operating Officer at Heinz Marketing One of the fastest ways to a CFO’s heart is through data-driven forecasting. For CMOs championing new GTM initiatives, being able to forecast pipeline and revenue with accuracy – and tie marketing spend directly to those future outcomes – is paramount. CFOs, as stewards of financial stability, value a sure thing.
Agentforce is a platform for building trusted AI agents for the enterprise. But when one leading global consulting firm started their implementation, they hit a snag. Jargon, acronyms, and other institutional knowledge weren’t being interpreted by the agent as expected. Queries like, “Who’s the KSDM for opportunity ABC?” or “Show me opportunities where Company Y is a competitor,” returned incorrect answers.
Whether browsing for a new recipe or putting together a presentation deck for work, we utilize AI chatbots like Perplexity or Gemini en masse to complete our personal and professional tasks.
It hit me a few days ago, when I was in our den, buried in some work. I overheard my wife in another room, speaking oddly, considering we were the only people in the house, and I knew she wasn’t on the phone, in an unusually structured tone for a Saturday. Her voice was soft and deliberate, almost deferential. I asked who she was talking to. “ChatGPT,” she said, and after a beat or two, we burst out laughing.
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
"Wait, didn’t we already document that?" If I had a dollar for every time I’ve heard or said that, I’d have enough to build my own support team. Instead, I’ve spent the past few years helping others build theirs with the best knowledge base software I could find. From solo support agents buried in tickets to product marketers chasing consistent messaging, I’ve seen how messy things get when knowledge is scattered.
Welcome to Playbook Broken, where outdated marketing tactics are left behind. In this episode, we meet Matthew Kay, ActiveCampaign’s new head of search and co-founder of the Tech SEO Connect conference. We discuss the rapid evolution of SEO, driven by AI and changing user behaviors, and how traditional methods are becoming obsolete. The conversation also covers the rise of new search platforms like TikTok, the pitfalls of performance marketing and the importance of brand building in the cu
I attended Salesforce Connections, and the message was clear: agentic marketing is action-ready. It comes with a new playbook for marketers. Are you ready?
The Great Summer VC Myth: What 42,000+ Funding Rounds Tell Us About Raising Capital in July “VCs are all on vacation in the Hamptons during summer” – Every founder who’s ever tried to raise in July We’ve all heard it. The startup fundraising gospel according to Sand Hill Road: Don’t even think about raising venture capital between Memorial Day and Labor Day.
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
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