Tue.May 20, 2025

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How to Boost Funnel Page Performance with Pop-Ups

ClickFunnels

The post How to Boost Funnel Page Performance with Pop-Ups appeared first on ClickFunnels. Ever notice how some websites seem to know exactly when you’re about to leave? That little box pops up offering you a discount or a free guide. Suddenly you’re thinking, “Well, maybe I’ll stick around after all.” That’s the power of a well-timed pop-up, and it could be the missing piece in your funnel page strategy.

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“Make Your Competitors Look Silly,” And Other Nonsense.

Partners in Excellence

Another piece of nonsense by a guru found its way into my feed today. It started with, “The secret to pitching isn’t making yourself look good, it’s making your competitors look silly.” It was followed by one a 21 page carousel outlining how to make your competitors look silly. And, as usual, 100’s of likes and comments, “The secret to success!

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International Email Sending: How to Build Your Campaigns for Success

Salesforce

Think you know all the ins and outs of email marketing at this point? Even if youve spent hundreds of hours building out your current email campaigns, do you know what to do when your company decides to enter into a new country/region? Have you taken all the steps to ensure you are compliant with the local laws of that country? You need to be up to speed on international email sending.

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The 250,000 Customer Club: How HubSpot and Monday.com Both Created SMB+ Empires

SaaStr

So in any interesting bit of convergent evolution, both Monday and HubSpot have now passed 250,000 customers. Both started SMB (Monday even more so), and Both have now gone more enterprise (Monday even more) But still with the vast majority of their customers SMB. Both have also evolved from different roots (marketing for HubSpot, team management for Monday) to now have CRMs as their core.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Benchmarking Voice and Text Agents for Enterprise Workflows

Salesforce

Authors are listed in alphabetical order. Introduction As enterprises adopt AI assistants, evaluating how well these agents handle real-world tasks especially through voice interfaces has become crucial. Traditional benchmarks largely focus on general conversational abilities or narrow tool-use scenarios, leaving a gap in assessing AI performance in complex, domain-specific workflows.

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How to Reduce Your Customer Churn

Engage Selling

Cross-selling isn’t just about boosting revenue—it’s the retention strategy you didn’t know you needed. Customers with multiple products stick around and spend more. Here’s how to make it happen. For … The post How to Reduce Your Customer Churn first appeared on Colleen Francis - The Sales Leader.

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AI promises a shortcut, but creative teams are taking the scenic route

Martech

Creative professionals are intrigued by AI, but most are still figuring out where it fits. While the hype suggests a fast-moving revolution, the reality is more measured. Many teams are experimenting with new tools and exploring ways to boost efficiency, but at a measured pace. Why creative AI adoption feels familiar I still remember the first ATM I ever saw.

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Why Your Customer Service Emails Aren’t Working (And How to Fix Them with AI)

Salesforce

Despite the rise of newer digital channels, email remains one of the most widely used customer support channels. According to our research, 90% of service organizations still rely heavily on email. Email is particularly useful for handling more complex and less time-sensitive issues. Its asynchronous nature allows customers to send inquiries at any time, without needing to wait on hold.

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Marketers have lots of AI, but not enough direction

Martech

Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according to a new study from the AI Marketing Institute. That reflects an enterprise-wide problem. More than half the companies implementing AI haven’t instituted the policies, procedures and oversight to operate the technology safely. According to the 2025 State of Marketing AI Report: 55% of respondents say their company doesn’t have policies guiding the use of AI. 51% donR

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5 Ways to Celebrate and Support Your HR Team on International HR Day (and All Year)

Salesforce

International HR Day is a special occasion to recognize and appreciate the hard work and dedication of Human Resources professionals. These individuals play a crucial role in shaping the culture, policies, and overall well-being of an organization. And while May 20 is the official day, it’s important to celebrate and support your HR team throughout the year.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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IAB releases draft of updated digital ad terms for public comment

Martech

Today, the IAB released a long-anticipated update to its General Terms for Digital Advertising Agreements, opening a 60-day public comment period through July 21, 2025. The draft is the first significant overhaul of the standard terms in nearly 25 years and aims to simplify and modernize the execution of digital advertising deals across the industry.

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GTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1Password

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Navin Persaud is the VP of Revenue Operations at 1Password, where he leads a 30+ person team supporting a GTM org of 450+. With over 20 years of experience across RevOps, SalesOps, and MarketingOps, including time at IBM and high-growth SaaS companies, Navin has built a reputation as one of the sharpest operators in the game.

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Why ‘head of marketing’ is the most misunderstood title in startups

Martech

“Head of marketing” is the non-committal title a startup CEO often gives their early-choice marketing leader. It sounds promising strategic, important, even executive-adjacent. You accept it eagerly, believing it’s only a matter of time before you prove yourself and earn that VP title. All you need to do is work hard, make smart decisions and show you deserve a seat at the table so you wait and wait.

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Dear SaaStr: What Are The Top 10 Metrics For SaaS Companies To Track?

SaaStr

Dear SaaStr: What Are The Top 10 Metrics For SaaS Companies To Track? The key KPIs for SaaS companies revolve around growth, retention, efficiency, and customer success. Here are the most critical ones: ARR (Annual Recurring Revenue) : This is your North Star. Its the total recurring revenue youre generating annually. Every SaaS company lives and dies by ARR growthif youre not growing ARR, youre not scaling.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Building a More Efficient, Aligned Pipeline: A CMO’s Playbook for CFO Buy-In

Heinz Marketing

By Maria Geokezas Chief Operating Officer at Heinz Marketing In an environment where marketing budgets are under constant scrutiny, CMOs must show that every dollar is working efficiently to drive revenue. Marketing efficiency comes down to two critical levers: targeting the right buyers from the start, and aligning closely with sales to ensure those opportunities convert.

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How to Maintain Prospecting Consistency (Ask Jeb)

Sales Gravy

John Buehler from Jacksonville asks: "How do you maintain the consistency and intensity with prospecting? I find myself doing these sprints to get momentum, but struggle to keep that momentum going for long, sustained periods of time." John's question gets to the heart of one of the most significant challenges in sales: maintaining disciplined, consistent, daily prospecting over the long haul.