April, 2024

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Required for Sales Success Today – A Strong Sales Technology Competency

Anthony Cole Training

Technology is transforming businesses and disrupting entire industries, including the world of selling, which has traditionally been categorized as primarily a “people business”. From prospecting to closing, today’s mobile, social, big data, and cloud technologies are revamping the sales process in ways that would have been inconceivable a few decades ago.

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2 Ways to Build Pipeline Right Now

Engage Selling

We all know the importance of building a solid pipeline, and I have two incredible success stories to share with you. Take these lessons and apply them to your own … The post 2 Ways to Build Pipeline Right Now first appeared on Colleen Francis - The Sales Leader.

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Eliminating Waste and Boosting Efficiency in B2B Sales Strategies in 2024

Iannarino

As your win rates increase, and your team’s ability to win deals also increases, you can add additional opportunities without the cost of the waste of using your team’s time and energy that produces only wasted opportunities.

B2B
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Dedicated to Change and Clearing Obstacles

Sales Pop!

The workplace is forever changing, and the staff at some companies is comprised of multiple generations. Tradition holds much wisdom. However, it’s critical to pay attention to the rise in new technology, as it will affect your bottom line. New tech, including AI , is undoubtedly more challenging for seniors to adapt to, while younger generations will likely have the knowledge to assist with the updates.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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Driving a Revenue Mindset: 5 Takeaways from Our Conversation with Brian Walsh

Force Management

We recently hosted a live session on Driving a Revenue Mindset with our Managing Director and Facilitator Brian Walsh. He shared insights on what’s changing in sales, what remains critical, and what the most successful organizations are focusing on to maintain revenue momentum. Be sure to check out the full on-demand recording here.

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Google March 2024 core update rollout is now complete

Search Engine Land

Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. This was a big core update, where Google said that this core update is more complex and involves changes to multiple core systems, while also ending the standalone helpful content update. Google did not tell us until April 26th, 52 days after the rollout began, that it finished on April 19th.

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You Don’t Just “Build” a Sales Pipeline

Engage Selling

The best predictor of consistent success in sales is determined by the continued health of your sales pipeline. It’s a visual representation that includes all opportunities—from new prospects to the … The post You Don’t Just “Build” a Sales Pipeline first appeared on Colleen Francis - The Sales Leader.

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The End of Cold Outreach As We Know It

Iannarino

I made my first cold call when I was 15. I was given a list of phone numbers of community groups. I called each number to ask the community group to conduct a charity bike-a-thon to raise money for a charity. I was the only person to get a group to raise money. In fact, I organized two events, which was more than the rest of the people making calls.

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A Guide to Emotional Intelligence and Beyond

Sales Pop!

Hey there! I’m John Golden, and in today’s post, I’m excited to share some gems from my chat with Nicolas Rion , a relationship guru from London. Nick’s wisdom on creating thriving connections is too good to keep to myself, so let’s dive in and discover the art of building successful relationships. Imagine growing up amidst the serene beauty of Burgundy, France.

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How to Set Up New Managers for Success

Force Management

Top sales teams differentiate themselves with a proven system for finding and attracting elite talent. But landing strong candidates is only the first step in the journey. The best organizations know how to retain sellers with the most potential and ensure they’re positioned to perform and excel as they advance up the ranks. Making the move from sales rep to manager is a common career pathway.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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It’s The Little Things That Count….

Partners in Excellence

It’s human nature to focus on the big things. Whether it’s a BHAG, a closing presentation for a major deal, a big job opportunity, a critical event. We obsess about how we succeed. We develop strategies, contingency plans, prep and rehearse. We are driven to succeed for those big things. We treat the little things differently. We may skip them, thinking they aren’t important.

CRM
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Sales Coaching DNA: A Critical Component to Achieving Sales Team Excellence

Anthony Cole Training

DNA is a molecule called deoxyribonucleic acid, which contains the biological instructions that make each species unique. So, what makes up the very unique and coveted Sales DNA? Is there a genetic code for successful sales managers and if so, wouldn’t every company like to crack that code?

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2 Sales Pipeline Tips for Uncertain Times

Engage Selling

How do you successfully sell in today’s market when both you and your prospect are faced with unprecedented uncertainty? Use these 2 strategies to de-risk your pipeline and give the … The post 2 Sales Pipeline Tips for Uncertain Times first appeared on Colleen Francis - The Sales Leader.

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Overcoming the Fear of Leading Clients: Proven Strategies for Assertive Sales Leadership

Iannarino

The Challenges of Establishing Authority in Sales Workshops The group in the workshop I was conducting wasn’t quite ready for the two topics I was teaching. The first obstacle was the concept of being One-Up, and the corresponding need to be an expert and an authority. It took a little time to help them recognize how much more they knew about what they sold compared to what their clients knew about it.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Thriving in a Digital World: Simple Truths from a Tech Guru

Sales Pop!

In a world buzzing with gadgets and gizmos, it’s easy to get caught up in the latest tech trend. But what does it really take to lead in the digital age? I had the chance to chat with Geoff Blaisdell , a seasoned digital expert, and his insights were like finding a map in a tech jungle. Tech Isn’t Just for Show First, we discussed how businesses and technology are buddies.

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How Much Should a Sales Initiative Cost?

Force Management

Determining the budget line item for a sales initiative can be difficult until you start talking to vendors. There are a multitude of sales consultants out there with prices that vary just as much. Once you determine the key knowledge gaps you're trying to fill in your organization or the challenges you're trying to overcome, then it's time to connect with the right solution for your budget and pain points.

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“Why I’m So Interested In Selling,” Shari Levitin

Partners in Excellence

Preface : Shari Levitin is one of the most well know thought leaders and speakers in sales and marketing. Shari and I first met at a meeting of “sales thought leaders.” While all of us are fairly high energy people, Shari brought an energy level and passion beyond all of us–causing us to raise the level of our discussion. One can’t help getting energized, excited, and driven when Shari is part of the discussion.

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The effectiveness crisis in B2B marketing: Why MOps must shift focus now

Martech

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Effectiveness should be mastered and constantly invested in ahead of efficiency.

B2B
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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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The Science of Closing in Sales

Engage Selling

“Science is a way of thinking much more than it is a body of knowledge.” —Carl Sagan In sales, there is art and science to what we do. The art … The post The Science of Closing in Sales first appeared on Colleen Francis - The Sales Leader.

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Expanding Business Contacts in Large Accounts: Strategies for Success

Iannarino

Discover how increasing your business contacts can drive larger deals and deeper engagement in enterprise clients.

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How to Manage Stress to Focus On Business Growth

Sales Pop!

Being in business can make us feel like every day is a roller coaster. Worse, our most challenging tasks can trigger anxiety, especially when we believe we lack the natural talent or the necessary skills to address them. From there, negative comments may make you feel like it’s time to jump off or quit upon hearing from others, ‘It’s time to give up; you will never make it!

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4 Steps To Get Started With Generative AI in B2B Marketing

Salesforce

B2B marketers are used to wearing a bunch of different hats, from planning journeys to building out first-party data and account-based marketing (ABM) strategies. If that sounds like a lot, it’s because it is. Every marketer we know could use a personal assistant , but with budget restrictions and reduced resources, that’s not always feasible. The good news is that artificial intelligence (AI) in B2B marketing can deliver the productivity boost you need.

B2B
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Simplification…….

Partners in Excellence

It’s trite to say we live in worlds of growing complexity. The rates of change and disruption seem to be accelerating. Global competition, new technologies, new business models, new market opportunities both create challenge and opportunity. Workloads seem to sky rocket as do demands on our time. Distractions whether device based, app based or self inflicted consume our time.

CRM
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Privacy plus personalization: The new frontier of digital advertising

Martech

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Despite this, progress isn’t slowing down. Projections show that digital marketing in the U.S. could increase by $100 billion in the next three years.

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Sales Secrets Hiding in Plain Sight

Engage Selling

Imagine the power of learning from the best. No, not a guru or a coach. They’re already in your team, and I’ll show you how to tap into it. For … The post Sales Secrets Hiding in Plain Sight first appeared on Colleen Francis - The Sales Leader.

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Why I Teach the Oldest Sales Approach and Call It Modern

Iannarino

Discover how timeless wisdom and trusted advisors shape successful leadership and sales strategies, transcending centuries.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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From Idea to App in Record Time: Unveiling the Power of Low-Code Development

Sales Pop!

In the ruthless society we live in today, time has become our enemy. We have come a long way from the days it took to write a letter to someone to the seconds it takes for mail to be delivered. More rapid processes are constantly required in life. Why do we need more tools to develop apps faster to satisfy business needs? Additionally, you need low-code platforms to automate and streamline the processes to survive in this competitive climate.

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GTM 88: Know Your Numbers to Create Alignment and Unlock Scale with Kyle Lacy

Sales Hacker

Kyle Lacy spent the last 17 years building, scaling, failing, and winning in high-growth software. He is currently serving the Jellyfish team as their CMO, and before joining the Jellyfish ‘bloom’, He had the pleasure of building a company called Lessonly, employing over 230 people and changed the lives of many more after the acquisition. He has also been fortunate to lead teams at Seismic, OpenView, Salesforce, and ExactTarget.

GTM
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Leads, Top Of Funnel, Do We Really Understand?

Partners in Excellence

Focus on the top of the funnel and everything else will work out. This seems to dominate so much of the conversation I see. It’s not wrong, but it’s not completely right. But this thinking drives our focus on MQLs, SQLs and massive prospecting efforts. We seem to overlook the questions, “How do we know what ‘Top of Funnel’ we need?

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7 steps to creating an audience-based B2B marketing plan

Martech

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. Generic campaigns won’t cut it anymore.

B2B
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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.