August, 2019

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Hitting Your Sales Goals – 3 Challenges to Overcome

Anthony Cole Training

In this article, we discuss the 3 challenges facing salespeople today:

Sales 198
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Axonius, a cybersecurity asset management startup, raises $20M in Series B

Openview

The post Axonius, a cybersecurity asset management startup, raises $20M in Series B appeared first on OpenView.

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After the Lead Magnet: How to Nurture B2B Leads

ConversionXL

When a prospect downloads your lead magnet , their journey to paying customer has only just begun—it may never finish. Most B2B leads don’t become customers. Benchmarks for download-to-customer conversion rates are scarce. But Salesforce revealed that less than 0.5% of webinar leads ever convert to customers. That’s a grim portrait, even if conversion rates for other lead magnets are multiples higher.

B2B 131
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How to Ask for Referrals: A Comprehensive Guide

Membrain

This is a truthful and proven guide for how to ask for referrals. You won’t read that referrals are easy or that all you have to do is ask. What you will read are lessons and insights that I have gleaned from working my referral system with clients for the past 23 years.

Referrals 122
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Building On Shaky Foundations

Partners in Excellence

It was an interesting conversation. I was meeting with a very thoughtful sales executive. He was about to make some pretty big investments in training and in technology tools. I asked him why he was making those investments, he replied, “We really need to raise the skills and productivity of the sales people. They aren’t performing as they should be, we need to up their game.” I then asked, “Is it the absence of those specific skills and that technology that is impacting

Territory 117
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Digital Selling Framework: Strategy First, Execution Every Day

SalesforLife

At Sales For Life, we’re huge proponents of strategy over execution. Here’s why. The number one prob lem sellers have with pipelin e creation or business development is that they and their managers believe that doubling, tripling, or 10x-ing down on activity levels is the only way to increase pipeline. (That being said, there are many organizations where sellers aren’t doing enough to influence a sales outcome).

Sell 115

More Trending

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The Dangers Of Being Too Salesy (And How To Build Trust Instead)

Sales Hacker

Trust 111
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Micro funnels: What They Are and How to Use Them

ConversionXL

Lead generation is vital for any business. Once you’re generating some leads, the next logical step is to improve the conversion rate. Depending on your niche, there are different tactics and methods for improving conversions. One you may not have heard of is creating and optimizing micro funnels. This post covers what micro funnels are and how and when they’re best used—especially as a means to track form interactions.

GTM 129
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Here are 5 reasons your sales process will fail

Membrain

Sales process often fails. You may be surprised to hear me say that. You know I preach process, process, process every day on my blog and in person. But the reality is that process alone won’t save your organization, and it could actually be hurting you.

Process 118
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High Performance Selling, Putting The Pieces Together

Partners in Excellence

Have you ever put together a jigsaw puzzle? Recently, I was sitting in a hotel lobby. The staff had put out one of those 1000 piece puzzles. It turned out to be a fascinating social experience–strangers were sitting down together, trying to place pieces in the right spots. It was huge fun! Puzzles are interesting, and they are an intriguing metaphor for sales.

Sell 112
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Content Marketing Ideas for a Startup Budget

G2

Content marketing has evolved moving from traditional media into the digital landscape.

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How Sales and Super Mario World Are Connected

Anthony Cole Training

In this article, we discuss the similarities between Super Mario World and life in sales. After playing, I realized that I had an opportunity to make it through to the next level but I wasn’t doing what was necessary to convert that opportunity into a win. I rushed through. I took risks that weren’t worth it, but I made them anyway, because it was the only play I had.

Sales 186
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Join me at Inbound19!

A Sales Guy

Register here –> INBOUND19. The post Join me at Inbound19! appeared first on A Sales Guy.

Sales 109
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How to Make Your Google Search Snippets More Clickable

ConversionXL

An alarming digital marketing trend should scare all online publishers: Organic traffic from Google is vanishing: Google’s latest search elements (featured snippets and People Also Ask) steal clicks from organic listings. The first three positions account for over 50% of clicks. This means that you’re still “buried” on the bottom or middle of Page 1.

CTR 128
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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It’s Never “Just A Matter Of Training.”

Membrain

I was speaking to a friend the other day.He’s VP of Sales Enablement for a large technology organization. He had just come out of a meeting of his peers–the top management in the sales organization. He called to say, “the field VP’s proposed that we initiate a major sales training program and are willing to fund it.”.

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“The Right Commission Plan Will Fix Everything….”

Partners in Excellence

It’s that time of year. Many senior sales execs are starting their planning for next fiscal year. Inevitably, the commission plan becomes part of the discussion. “Dave, if only we get the right commission plan, we will fix all our performance problems! Can you help?” Of course I can help, but I always ask, “What makes you think it’s the compensation plan that’s standing in the way of sales performance?

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How to Qualify a Prospect (And 6 Common Mistakes to Avoid)

Sales Hacker

As the first step in the sales process, prospecting can make or break your entire funnel. . That’s why it’s critical you know how to qualify a prospect (the right way). Unfortunately, with the vast number of options and resources available today, some salespeople have adopted a “spray-and-pray” approach, trying to sell to anyone with a pulse. . With over 15 years of experience in sales, I’ve closed deals with big names like McDonald’s, Dell, and Manchester City Football Club — but those de

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Sales Inspiration from Two Basketball Legends

Anthony Cole Training

The buyer's cycle has changed. These days, when a buyer wants to make a purchase, they have all of the tools located in the palm of their hand. If you are not making the buying process as frictionless as possible, then you are most likely going to lose out on a sale.

Sales 182
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The 7 Types of Graphic Design (Examples + Job Titles)

G2

Through visual composition, graphic design has the ability to solve problems and communicate messages.

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The Complete Guide to Writing Product Descriptions That Convert

ConversionXL

Most product descriptions are awful. Or worse, non-existent. Product copy and product descriptions seem like such minor parts of a website in the grand scheme of conversion optimization , so many brands brush it off. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place that most people don’t expect it.

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Don’t Underestimate Testimonials

Engage Selling

Are you underestimating the power of testimonials for your sales? You may consider your own behavior when purchasing something from Amazon, for example.

Product 102
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Customers And Rational Behaviors

Partners in Excellence

Too often, I’m in reviews with sales people whining, “The customer is irrational!” They go through a litany of complaints, including: “They don’t understand our products and why they are superior… ” (Of course it’s not their job to do that.) “They keep changing their minds… ” “They aren’t being logical, we’ve presented all the data/analysis, it should be obvious… ” and on and on and on… The net

Customers 109
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Persuasive Words and Phrases: the Good, the Bad, and the Silent

Sales Hacker

The right words have the power to overcome most of the objections faced by every salesperson , and the best salespeople know the words that sell. They also know which words work against them… and which moments call for no words at all. “ What you do and say during sales conversations is the most decisive separator between mega-successful salespeople and average salespeople,” says Gong CEO Amit Bendov.

Contract 106
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Stop Accepting Think It Overs (TIO)

Anthony Cole Training

Facing stalls and objections throughout the sales process is a common occurrence for many salespeople. What we find is that, often, it is due to ineffective qualifying and not asking for the prospects commitment to take action prior to presenting a solution.

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Research Tips for Working From Home for Optimal Productivity

G2

Working from home is as much a perk as it is a challenge. It can increase productivity or kill it. And the one thing it basically comes down to is: distractions. Luckily, research gives us a good idea about how to avoid distractions and unlock maximal productivity when working from home.

Product 105
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Want to Build an Amazing MarTech Stack? Avoid These 12 Mistakes

ConversionXL

You want to do amazing marketing. You want to empower your team, collect the right data, create unique content, automate funnels, personalize communication, report with ease, act on insight, and achieve the snowball effect. If you’ve read my book or taken my course , you know that marketing technology is vital to your success. Now, you’re ready to learn about the mistakes that marketers have made—so you can avoid them, build marketing leadership skills , and get ahead faster.

GTM 124
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The Complicated Relationship Between Social Media and SEO

Hubspot

Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. But, with the growth of social networks, social media marketing is even more heavily embraced today. But, you might ask, which is more important? The answer? Both can be key to your strategy.

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Improving Sales Performance Without Changing “How You Sell”

Partners in Excellence

Too often, as executives look to improve sales performance, they look to doing something new or different. It may be adopting a new methodology, new technologies or tools, changing your go to customer strategies. Any of these can improve sales performance, but the come with their costs. Since these represent major changes, the change management process and time involved in solidifying changes can be very long.

Sell 105
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What Is Business Development? (And Why It’s Vital to Sales Success)

Sales Hacker

A few weeks ago, I had a conversation with the head of business development for a French logistics company. He was over the moon because in only 5 months he reached his goal of getting 10 qualified opportunities. And, even better, he managed to go beyond the target by closing a €350K deal. The results were shocking. And even more impressive, he got those results in a brand new industry. .

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Why Success Formulas and Sales Plans Fail

Anthony Cole Training

If you have followed my blog, read our sales newsletters or listened to our audio sales brews , then you’ve heard me talk about success formulas. The concept is pretty simple. If you follow the steps and execute the required activities to the required standards, you will be successful. Well, guess what? It doesn’t always work that way, especially if you are missing critical pieces of the process.

Sales 157
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.