ConversionXL
AUGUST 2, 2016
When trying to boost conversions, whether it’s on a signup screen or a landing page, it’s a default for many optimizers to generate hypotheses based on best practices and what’s generally “known” to be a problem. A landing page that doesn’t display well on mobile is a perfect example. Someone might shout “it’s not responsive” and then resize the page properly for mobile use.
A Sales Guy
AUGUST 3, 2016
It’s time for salespeople to stop wasting their prospects time. It’s time sales people stop sending out emails and leaving messages asking for just 15 minutes of a prospects time and offering nothing in return. This Spazz Out was easy, as I had just received one of those irritating email asking for my time. Stop wasting your prospects time.
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Hubspot
AUGUST 2, 2016
Marketers spend a lot of time trying to nail down abstract concepts. They're tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand's identity in a neat, tidy, and most importantly, interesting way. But what if a consumer could walk into a room and fully experience your brand with all their senses?
The Sales Hunter
AUGUST 2, 2016
Give me a customer complaint any day over a customer not being happy and not complaining. I can’t deal with what I don’t know. Below are 10 ways to deal with a complaining customer and a couple of bonus ideas: 1. Don’t run from it. Deal with it immediately regardless of the situation 2. Thank […].
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
ConversionXL
AUGUST 1, 2016
As a digital analyst or marketer, you know the importance of analytical decision making. Go to any industry conference, blog, meet up, or even just read the popular press, and you will hear and see topics like machine learning, artificial intelligence, and predictive analytics everywhere. Because many of us don’t come from a technical/statistical background, this can be both a little confusing and intimidating.
Understanding the Sales Force
AUGUST 4, 2016
During our very first conversation with a CEO, our talking path is determined by whether their company is analog or digital. Digital companies are typically on the cutting edge in their thinking and actions, their CEO's read content like this, are active on LinkedIn and Twitter, they know that selling has changed dramatically, they already have inside sales teams, playbooks, demo decks, sales enablement, online tools beyond CRM and in true digital fashion, they live by their KPI's which count th
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
The Sales Hunter
AUGUST 5, 2016
Like you, I always seem to have a list of deadlines, demands, and projects commanding my attention at the same time. Like you, I can feel overwhelmed quickly and, in so doing, be challenged by the lack of time to do anything well. Over the years I’ve improved my time management skills by realizing it’s […].
SalesLoft
AUGUST 5, 2016
The volume of prospects, problems, and tasks for a SaaS sales rep is growing by the minute. Software is a competitive field, and in order to be successful, certain sales efficiency tools are required to help ensure that your reps end the day on top. Take a recent Accenture study that revealed a heartbreaking statistic: over 64% of an average salesperson’s day is spent on non-revenue-related tasks.
Understanding the Sales Force
AUGUST 5, 2016
There have been at least 2 lists published of the sales books you should read on the beach this summer so we are not going there! But summer is for sun and fun and some of the best things in life happen during the summer. As a result, we miss some of the best work-related things because we aren't working as many hours, may be in catch-up mode and not have the time to get to everything we would get to during cooler months.
Hubspot
AUGUST 1, 2016
"Everything’s already been thought of.". "I don't even know where to start.". "I’m just not a creative person.". We've all had those frustrating moments when w hen we're expected to come up with a brilliant new idea, but no matter how much we squint at our computer screens, we just can't seem to think of anything good. That's when we tend to look over at our peers who are "creative types" and wonder why we didn't inherit any creative genes ourselves.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Pointclear
AUGUST 5, 2016
The core idea behind this book is that marketers need to embrace and take responsibility for the entire sales funnel, not just the top half. It’s the new B2B imperative that marketers take full responsibility for the revenue impact of their efforts, that they work closely with their sales counterparts to make them more efficient and help them convert more opportunities into closed deals.
SalesLoft
AUGUST 2, 2016
Sales professionals are the true explorers of an organization. They’re the astronauts, exploring the outer reaches of your company’s sphere of influence. However, unlike real astronauts, they’re expected to complete their mission while dealing with a litany of systematic problems that make their jobs harder. We expect perfection from our sales teams, even when the deck is stacked against them from the start.
The Sales Hunter
JULY 31, 2016
Confident people do not allow other people to define success for them. You need to define success for yourself! Write down your definition of success. Then ask yourself if you are achieving this. Your goals should equip you to be successful, and when you are successful, you will be more confident. Copyright 2016, Mark Hunter […].
Partners in Excellence
AUGUST 4, 2016
Leanne Hoagland-Smith wrote an outstanding post, The Ultimate Sales Goal Is Connecting With Customer Value Drivers, Not Creating Value! In the post, Leanne hits head on what too many sales people miss about value. We tend to think of value and value proposition in our terms. Instead, it’s the customer that defines value! For us to be effective in engaging the customer it’s critical to understand their value drivers, positioning our value in the context of what’s important to
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Engage Selling
AUGUST 5, 2016
Boost prospecting efficiency on your sales team while also creating a coaching opportunity with this innovative method. Want to drastically increase sales in your organization? Pick up your copy of Nonstop Sales Boom.
SalesLoft
AUGUST 2, 2016
A bird in the hand is worth two in the bush. A penny saved is a penny earned. Honey attracts more bees than vinegar. All of these phrases are commonplace to any sales professional. Lessons in closing deals, hard-balling negotiations, and practicing sincere salesmanship are all valuable tools for successful sales performance. But what about this age old adage: What you don’t measure, you can never improve.” Every sales function — from the Sales Development Reps sourcing a deal,
Hubspot
AUGUST 4, 2016
If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn't a strategy you heard too much about. However, with the ever-increasing competition online, it’s becoming a more talked about topic for getting your content in front of the eyes of your potential customers. So, why has it taken so long for most inbound marketers to adopt Google AdWords?
Partners in Excellence
JULY 31, 2016
I recently read this in an article from a sales compensation expert, “In high performing sales organizations 50-70% of sales people achieve quota. If your team is significantly above this, it’s possible your quotas are too easy. If more than 50% of your organization cannot achieve quota, you may have a quota setting issue or a larger problem with coverage or sales strategy.” I’m not a sales compensation expert.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Engage Selling
AUGUST 2, 2016
What’s the easiest way to lose control of the sales process? I’m sure you’ve noticed, many salespeople hold off on presenting their price to a prospective client until the final written proposal.
SalesLoft
AUGUST 1, 2016
“War is ninety percent information.”. -Napoleon Bonaparte. While the stakes may not be as high for salesmen armed with sales analytics as they were for Napoleon, the logic behind this quote applies to both professions in equal measure. Sales is a daily war against competitors, markets, and consumers themselves. And in that war, just as in a real one, information can mean the difference between victory and defeat.
Hubspot
AUGUST 2, 2016
In the last six years, I've done more than 100 pitches all across this country. I've enjoyed many victories, including raising $30 million in venture capital from institutional investors. But I've also suffered some defeats -- it would be just awesome if I never see another rejection letter. Needless to say, my successes and failures have taught me several important lessons that I'd like to share with you.
Partners in Excellence
AUGUST 3, 2016
In the past few days, there have been a couple of outstanding articles on “Tilting The Revenue Curve.” Bob Apollo wrote an outstanding article. It was based on Jason Lemkin’s article. I was captivated by one line in Jason’s article about new sales managers in early stage SaaS companies. He states the job of the sales manager is to increase revenue growth, within one sales cycle or less.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Engage Selling
AUGUST 4, 2016
There’s a very powerful difference between the sales teams that consistently hit and exceed their targets and the sales teams that – well, don’t. Let’s talk a little bit about the latter.
The Sales Hunter
AUGUST 2, 2016
It’s time to talk about the elephant in the room with regard to prospecting. For too long every excuse in the world has been used as to why prospecting is so difficult. The elephant in the room is the environment created by the leadership of the organization. It begins with leadership claiming any shortcoming in […].
Hubspot
AUGUST 4, 2016
On Tuesday, Instagram introduced Instagram Stories , a new feature with remarkable similarities to Snapchat. Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.
Partners in Excellence
AUGUST 5, 2016
Our focus, naturally, is on what we sell. More accurately, it’s on what problems our products and solutions solve. For the moment, I’ll ignore that most sales people don’t do well at this most basic areas of working with customers. One of the biggest challenges to our success in selling, is that we seldom solve the customer’s “whole problem.” It’s their problem they care about, not just the component we address.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Engage Selling
JULY 30, 2016
Today, the way people buy multimillion dollar products and services is no different than how you and I buy a pair of jeans. It wasn’t always this way.
The Sales Hunter
AUGUST 2, 2016
Is it advertising that’s needed to create customers or is it marketing? Does it matter? Matt Heinz and his team at Heinz Marketing have put together a great book on the subject, and you can get an electronic copy of Full Funnel Marketing for free! I’ve known Matt for several years and I am a big fan […].
Hubspot
AUGUST 2, 2016
Designing your website can be a long and expensive process. To ensure the process goes smoothly and that your end product is the best it can be, test early and test often. By revealing flaws in competitors’ websites as well as flaws in your current website, you can save time and money during your redesign. Because a website design is all about the visitors who will view and interact with it, your redesign should focus on their experience.
Partners in Excellence
AUGUST 2, 2016
Somehow you’ve attracted me to your site. You have an intriguing product. You have a solution I might be interested in. I want to learn more. But before I can go on, you put hurdles in my way. I can’t get beyond your splash page without giving you my contact information. Or I may be interested in subscribing, about to give you my credit card information and I stop.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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