Sat.Mar 05, 2022 - Fri.Mar 11, 2022

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Program Yourself or Consent to Be Programmed

Iannarino

Human beings program algorithms, then algorithms return the favor— especially on social apps. Both the programmers and their pets want to change your behavior, as long as it keeps you on the platform. They call that metric "engagement," when you are anything but. How can you be engaged when you are passively scrolling through pictures of other people's lives, instead of out there living your own?

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5 Critical Sales Competencies: The Will to Sell Factors

Anthony Cole Training

There are 21 critical sales competencies that salespeople must have in order to achieve great sales success. But there are 5 Will to Sell factors that make up the foundation of that success.

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Veloxy Receives Best Sales Software Award from G2.

Veloxy

"We only grow when our customers grow!". Veloxy customers have always been willing to share their five star testimonials on G2 and other software review and marketplace sites. Past and current recognition has included: High Performer in Enterprise and Mid-Market, Momentum Leader, and Users Love Us awards, among several others. Then February 8 marked a new apex for Veloxy’s growth and customer recognition.

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10 steps to crushing your sales forecasts

Membrain

One hundred years ago, most men and women wore hats and dressed up to go everywhere. Sixty years later, Dress for Success was founded and at the same time became somewhat of a thing where if you wanted to be successful, you needed to dress like you were successful.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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On Your Reluctance to Change

Iannarino

How is it that professional salespeople—people who spend a good amount of their time helping clients change—refuse to change to improve their own work? We’ve all gotten frustrated with clients who won’t make the internal changes they need to improve their results, but too often we repeat that mistake when it comes to our own sales results. That’s a glaring “performative contradiction,” or in simpler terms, hypocrisy.

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5 Ways Top Sales Organizations Increase Revenue

Force Management

Creating true change within your sales team, and the revenue results that follow, takes more than a set of spreadsheets and a simple day of training. If you implement a hasty training session, you’ll short-change yourself and your salespeople. Creating organizational change requires time, commitment and a plan for reinforcement that drives lasting results.

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5 Auto Insurance Tips When You Side Hustle as a Delivery Driver

Sales Pop!

There are more than 1.3 million delivery drivers in the U.S. Many of them have days jobs and use apps like Uber Eats, DoorDash, Instacart, and Shipt, to make extra cash on the side. If you’re one of them, it’s essential to understand that your personal auto insurance policy likely doesn’t cover you when driving for an app. You may need a commercial policy or add-on coverage to stay safe while driving for business.

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How to Find the Best Sales Coaching Platform for Your Team

Iannarino

What do increased opportunities , increased salesperson retention, and increased team confidence have in common? They’re all benefits you can experience when you find the right sales coaching platform.

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Matching email content to customer needs

Martech

A personalized email will rise above the noise and engage the reader’s attention. That seems like a no-brainer. “To this day, no-one has really cracked the code,” John Hendricks told us. “You talk about personalization and it’s ‘Dear Kim’ or ‘Happy Wednesday.'” Hendricks is the founder and CEO of Ergo, a content automation platform for email that is trying to solve the puzzle of how to personalize at scale.

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Were the “Covid Multiples” in SaaS Just an Anomoly?

SaaStr

So every VC is trying to figure out exactly what is going on in the public markets, and many later stage VCs are quite stressed. This version of the BVP Nasdaq Index illustrates the question. Was the “Covid Boost” in Cloud multiples just an anomoly? Put differently, if you look at multiples of revenue for top SaaS and Cloud companies above from 2014-2022, you could come to one of (at least) two conclusions today: Conclusion #1: Q2’20-Q4’22 Cloud Revenue Multiples Were a

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Why Your Business Needs Competitive Intelligence

Sales Pop!

As digitalization is gaining popularity and e-commerce is booming, the global market is becoming more competitive. Have you ever wondered if there’s a tool that could give you all the valuable insights into all your competitors’ strategies? Competitive intelligence tools exist today, and it may be the solution to your needs. Competitive intelligence software enables you to gather and analyze specific data related to your competitors.

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Stop Selling Drills

Iannarino

To improve your sales results, you may have heard, stop trying to sell your drill—instead, sell the hole your drill creates.

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The Web3 Future

David Meerman Scott

The hype-o-meter around the term Web3 has accelerated in recent months. I’ve heard from people who wonder what the new way of organizing data and content might mean for them. Here is a high-level overview of where we’ve been for the past 30+ years and where we might be heading in the next decades.

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Yes, SaaS Can Be Insanely Profitable

SaaStr

Dear SaaStr: Are Any SaaS Companies Really Profitable? SaaS companies can be quite profitable, but most these days that are able to raise capital tend to … take their time getting there. But that’s not to say it can’t be done. Let’s look at a few amazing examples:: Zoom generates $2 Billion in free cash flow on $4 Billion in revenue. More here. Atlassian generates $800m in free cash flow on $3 Billion in revenue.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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8 Tips for Improving Your E-Commerce Sales

Sales Pop!

Ecommerce has been snowballing over the past few years, thanks in part to the ongoing global pandemic. The eCommerce share of the total retail sales was an impressive 14% in 2019. By 2023, it is expected to have crossed the 20% mark. If you have an eCommerce store or want to set up one, we are going to discuss eight ways to get the competition out of the way and increase your sales. 1.

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Answering 'Why Change Now' for Your Clients

Iannarino

To understand how sales has changed, you must recognize the limitation of the "legacy solution" approach we've practiced for close to forty years. This approach believes that asking a client about their problem is the key to success, as it allows the salesperson to share exactly how their solution will solve their problem. But what do you do when your client doesn't believe they have a problem and is comfortable sticking with the status quo?

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Did your buyer say what your salesperson heard? Probably not.

Membrain

In theory, conversation is easy. Humans are built for it. I say something, you hear it and respond, and I hear your response. We exchange information and both of us walk away understanding each other better.

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Hacks For Founders Of High-Growth Startups With DigitalOcean’s CEO Yancey Spruill

SaaStr

The life of a startup is not a smooth ride. Despite their founders’ ambition and good intentions, any innovative idea that results in millions of dollars in revenue and funding is bound to come with growing pains. Starting with his time as an investment banker and later working in SaaS, Yancey Spruill, CEO at DigitalOcean , watched venture capitalists invest in seemingly strong companies, only to sell them off.

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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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When Growth Outpaces Labor: Managing Tight Schedules and High Demand

Sales Pop!

It’s the dream of any small business to see significant growth in a short period of time. The problem is that many companies don’t really understand how to plan for this type of rapid growth and evolution, leaving many desperately unprepared. This article will discuss how business owners can avoid unpreparedness when unexpected growth spikes occur through proper planning and budgeting.

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Building Your Future Now

Iannarino

Today is the future you thought about in the past. It probably arrived sooner than you expected—that’s the nature of time—and you probably aren’t as ready for it as you thought you’d be. Because our experience has taught us to believe there is always a tomorrow, we easily put things off, believing we have plenty of time. Until one day you wake up to find that you have allowed more time to pass than you realized, let alone planned.

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Google pauses activity for advertisers based in Russia

Martech

Google will put the global brakes on ads from advertisers based in Russia, it announced Thursday. This means not only that those advertisers will not be able to address Russia-based users, but will see their advertising paused worldwide. Escalating ads suspensions. Google first began imposing ad suspensions on February 27. The initial round of suspensions was aimed at Russian state-owned media outlets.

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How Hybrid is Working in Practice…What the Data Shows with Raise Commercial Real Estate CEO Justin Bedecarre and Felipe Gomez, President @ Raise (Pod 537 + Video)

SaaStr

What do you remember about your experience in the workplace prior to 2020? Is it the moments of collaborative synergy and collective achievements? Is it the feeling of solving complex problems and hitting milestones with your team? Perhaps it’s the joy of closing deals and celebrating with your colleagues? It’s been more than two years since the pandemic interrupted our daily work life, and companies are taking stock and preparing for a return to the workplace.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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Why Is It So Hard to Teach Sales Literacy?

Sales Hacker

Sales is not an easy topic for academics to teach. Just ask Frank Cespedes , Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School. He has so much sales and management knowledge he could write a book on it — and, in fact, he’s written seven, including “Sales Management That Works: How to Sell in a World That Never Stops Changing.” Frank also happens to be the former instructor of Outreach’s CEO (and my boss), Manny Medina.

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3 Aggressive Sales Tactics to Avoid at All Costs

Iannarino

“Be aggressive!” “Be patient!” “Don’t be pushy!” “Lead your client!”. This is just a smattering of the sales advice many professionals have heard at least a hundred times. You know you need to strike the right balance of give and take to be successful, but finding that balance is easier said than done.

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What you need to know about mobile game advertising

Martech

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups.

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SaaStr Miami 2022: A Trip, Community and Vibe Report

SaaStr

My quick review of Miami for SaaS: – Met ton great CEOs, including 2 unicorns – 5x the size for SaaS vs. 2019 – Meet some good VPs, etc. But. – Still small – Crypto et. Al. Dominates, not B2B. Will. Be Back Bigger in 2023!! pic.twitter.com/9LbCkSODPi. — Jason BeKind Lemkin #???????????? (@jasonlk) March 6, 2022. So we’re back from the third SaaStr Miami meet-up, and by far our best ever.

B2B
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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How Google search personalization works: Professors and politicians just don’t understand

Search Engine Land

Google has told us how search works. We know plenty about how it works. But a professor seems confused about search personalization. Please visit Search Engine Land for the full article.

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Episode 20: Wordy… because of too much Personalization

Sales Hacker

Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

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MGID’s Ukraine operations continue despite the bombs

Martech

Svatoslav Mutsko, Account Manager (Sales), APAC & LATAM at MGID, working in a cellar near Kyiv, after a bomb attack (courtesy MGID). “People are very dedicated to this, that’s one thing,” said Michael Korsunsky, CEO of North American operations for global native advertising platform MGID. “The second is the sense of normalcy. It’s a distraction from the nightmare that’s happening.

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Dear SaaStr: How Can We Best Use Testimonials in the Sales Cycle?

SaaStr

When should you use testimonials in the sales cycle? Testimonials are nice, you need them. But most prospects these days have already seen the generic ones on your website and in your collateral. What really moves the needle in in sales is very similar companies using, and loving, your product. This is why once you have 1 leader in a space, you should run the tables in that segment.

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