Iannarino
MARCH 10, 2022
Human beings program algorithms, then algorithms return the favor— especially on social apps. Both the programmers and their pets want to change your behavior, as long as it keeps you on the platform. They call that metric "engagement," when you are anything but. How can you be engaged when you are passively scrolling through pictures of other people's lives, instead of out there living your own?
Anthony Cole Training
MARCH 11, 2022
There are 21 critical sales competencies that salespeople must have in order to achieve great sales success. But there are 5 Will to Sell factors that make up the foundation of that success.
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Veloxy
MARCH 7, 2022
"We only grow when our customers grow!". Veloxy customers have always been willing to share their five star testimonials on G2 and other software review and marketplace sites. Past and current recognition has included: High Performer in Enterprise and Mid-Market, Momentum Leader, and Users Love Us awards, among several others. Then February 8 marked a new apex for Veloxy’s growth and customer recognition.
Membrain
MARCH 6, 2022
One hundred years ago, most men and women wore hats and dressed up to go everywhere. Sixty years later, Dress for Success was founded and at the same time became somewhat of a thing where if you wanted to be successful, you needed to dress like you were successful.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Iannarino
MARCH 7, 2022
How is it that professional salespeople—people who spend a good amount of their time helping clients change—refuse to change to improve their own work? We’ve all gotten frustrated with clients who won’t make the internal changes they need to improve their results, but too often we repeat that mistake when it comes to our own sales results. That’s a glaring “performative contradiction,” or in simpler terms, hypocrisy.
Martech
MARCH 9, 2022
“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At the same time, the people performing these tests every day recognize that’s it’s a lot more difficult than it may seem.”. Designing A/B tests, determining samples sizes, and deploying them takes up a lot of time and resources, and analyzing the findings requires high levels of precision.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Membrain
MARCH 9, 2022
In theory, conversation is easy. Humans are built for it. I say something, you hear it and respond, and I hear your response. We exchange information and both of us walk away understanding each other better.
Iannarino
MARCH 8, 2022
What do increased opportunities , increased salesperson retention, and increased team confidence have in common? They’re all benefits you can experience when you find the right sales coaching platform.
David Meerman Scott
MARCH 10, 2022
The hype-o-meter around the term Web3 has accelerated in recent months. I’ve heard from people who wonder what the new way of organizing data and content might mean for them. Here is a high-level overview of where we’ve been for the past 30+ years and where we might be heading in the next decades.
Search Engine Land
MARCH 9, 2022
Google has told us how search works. We know plenty about how it works. But a professor seems confused about search personalization. Please visit Search Engine Land for the full article.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
MARCH 9, 2022
A personalized email will rise above the noise and engage the reader’s attention. That seems like a no-brainer. “To this day, no-one has really cracked the code,” John Hendricks told us. “You talk about personalization and it’s ‘Dear Kim’ or ‘Happy Wednesday.'” Hendricks is the founder and CEO of Ergo, a content automation platform for email that is trying to solve the puzzle of how to personalize at scale.
Iannarino
MARCH 6, 2022
To understand how sales has changed, you must recognize the limitation of the "legacy solution" approach we've practiced for close to forty years. This approach believes that asking a client about their problem is the key to success, as it allows the salesperson to share exactly how their solution will solve their problem. But what do you do when your client doesn't believe they have a problem and is comfortable sticking with the status quo?
SaaStr
MARCH 7, 2022
Dear SaaStr: Are Any SaaS Companies Really Profitable? SaaS companies can be quite profitable, but most these days that are able to raise capital tend to … take their time getting there. But that’s not to say it can’t be done. Let’s look at a few amazing examples:: Zoom generates $2 Billion in free cash flow on $4 Billion in revenue. More here. Atlassian generates $800m in free cash flow on $3 Billion in revenue.
Search Engine Land
MARCH 10, 2022
On-site search can provide marketers with key insights into their audiences. At SMX Next, Stephen Rahal shows how to optimize this important site function. Please visit Search Engine Land for the full article.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
MARCH 11, 2022
Google will put the global brakes on ads from advertisers based in Russia, it announced Thursday. This means not only that those advertisers will not be able to address Russia-based users, but will see their advertising paused worldwide. Escalating ads suspensions. Google first began imposing ad suspensions on February 27. The initial round of suspensions was aimed at Russian state-owned media outlets.
Iannarino
MARCH 9, 2022
Today is the future you thought about in the past. It probably arrived sooner than you expected—that’s the nature of time—and you probably aren’t as ready for it as you thought you’d be. Because our experience has taught us to believe there is always a tomorrow, we easily put things off, believing we have plenty of time. Until one day you wake up to find that you have allowed more time to pass than you realized, let alone planned.
Heinz Marketing
MARCH 5, 2022
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The Problem With How Our Industry Understands Project Management. While some firms avoid project management completely, others allow their project managers to run the entire company.
Search Engine Land
MARCH 8, 2022
Some tech giants are taking steps to curate the Russian content that hits their platforms. It is time Google did the same in its search results. Please visit Search Engine Land for the full article.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Martech
MARCH 11, 2022
Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups.
Iannarino
MARCH 11, 2022
“Be aggressive!” “Be patient!” “Don’t be pushy!” “Lead your client!”. This is just a smattering of the sales advice many professionals have heard at least a hundred times. You know you need to strike the right balance of give and take to be successful, but finding that balance is easier said than done.
SaaStr
MARCH 11, 2022
So every VC is trying to figure out exactly what is going on in the public markets, and many later stage VCs are quite stressed. This version of the BVP Nasdaq Index illustrates the question. Was the “Covid Boost” in Cloud multiples just an anomoly? Put differently, if you look at multiples of revenue for top SaaS and Cloud companies above from 2014-2022, you could come to one of (at least) two conclusions today: Conclusion #1: Q2’20-Q4’22 Cloud Revenue Multiples Were a
Search Engine Land
MARCH 8, 2022
Tatiana Perebeinis, the chief accountant of SE Ranking, was one of four people killed in a Russian attack in Irpin, Ukraine on Sunday. Please visit Search Engine Land for the full article.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Martech
MARCH 11, 2022
Svatoslav Mutsko, Account Manager (Sales), APAC & LATAM at MGID, working in a cellar near Kyiv, after a bomb attack (courtesy MGID). “People are very dedicated to this, that’s one thing,” said Michael Korsunsky, CEO of North American operations for global native advertising platform MGID. “The second is the sense of normalcy. It’s a distraction from the nightmare that’s happening.
Iannarino
MARCH 5, 2022
To improve your sales results, you may have heard, stop trying to sell your drill—instead, sell the hole your drill creates.
Spiro Technologies
MARCH 10, 2022
A typical day in the life of a salesperson can range from fast-paced and exciting to stressful and demoralizing. No matter where you work or what you sell, you’re probably juggling demands from prospects, customers, and coworkers alike who are all vying for your attention. This non-stop rollercoaster can lead to important things getting overlooked, especially by a salesperson who’s getting pulled in every direction (which is all of us).
Search Engine Land
MARCH 8, 2022
In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences. Please visit Search Engine Land for the full article.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Martech
MARCH 11, 2022
In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. Singh came to the company from The Expedia Group, where he was SVP and general manager. He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish. CX is sometimes overlooked in marketing, so we were very interested in hearing about Singh’s approach to this new, combined role.
Salesforce
MARCH 8, 2022
When it comes to women and leadership, the paradox — and the data — are clear. Companies recruit men and women in near-equal numbers out of college. In fact, they’ve outnumbered men in the workforce every year since 1990. When it comes to leadership skills, women consistently score higher than men in key competencies, like taking initiative and driving for results.
criteria for success
MARCH 6, 2022
Happy Monday, Let's Talk Sales listeners! This week's guest is a returning friend of the pod–Lisa Earle McLeod! Lisa is an executive advisor, strategy consultant, and keynote speaker, and she’s also written 5 best-selling books, including “ Leading with Noble Purpose ” and “ Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.
Search Engine Land
MARCH 6, 2022
Geotargeting is a critical optimization tactic. Learn how analyzing paid search results by regions may unlock greater ROI. Please visit Search Engine Land for the full article.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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