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From Print to Digital: The History of Content Marketing

Lead Fuze

Let’s journey back to the 1700s, where Benjamin Franklin used a form of content marketing to promote his printing business. His yearly Poor Richard’s Almanack, sold up to 10,000 copies per year and included seasonal weather forecasts, household hints, and poems. Could you please give more details?

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. But, like Musical.ly playing in the background.

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What is Relationship Marketing: Exploring Effective Tactics

Lead Fuze

Rather than just selling products, aim to craft experiences that make customers yearn for more. It’s about forging lasting connections, not just selling products or services. Promotes Efficiency: With an easy-to-use interface, Help Scout boosts efficiency. Who can resist that? The result?

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

When you're coming up with your next marketing campaign, think about ways you can expand its reach to more people. HubSpot customer, the Rodon Group launched a campaign to promote its plastic injection molding services as more affordable than using overseas companies in China. Could newsjacking be one of them? Invisible Children: Kony.

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How 13 Brands Are Leveraging Snapchat Discover

Hubspot

This means that brands that market themselves on Snapchat accounts would need to do promotion on social media or other areas outside of the Snapchat platform to let people know that they're actively posting there. Currently, Snapchat allows you to advertise by publishing promoted Stories in the Discover feed.

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The Ultimate Guide to Successfully Livestreaming From Home

Hubspot

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. The results have sometimes been cringe-worthy.

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10 Clio Winning Campaigns That Marketers Can Learn From

Hubspot

When you're building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences. Campaigns that are nominated can fall within mediums including Branded Entertainment, Design, Digital/Mobile, Product/Service, and Branded Content.