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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

As a marketer, I’d like to think the answer is obvious: marketing! And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." First up, it''s the battle of the burger joints. Or … was it the competition?

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Buying a Car Won’t Be This Hard Forever — But It Will Be Different

Salesforce

If you’re old enough to remember going to different dealerships to learn about all of your car options, then you know it could take up your entire Saturday. Now, online-only newcomers such as TrueCar and Carvana are gaining market share. More digital-first dealers are sure to follow.

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7 B2B Companies to Admire for Exceptional Visual Content

Hubspot

Its ebook designs are consistent with its email designs: They both feature bold colors and fonts to grab your attention, following many of our DIY design commandments , especially hierarchy in design. 3) General Electric. After all, how often do you get to see a jet engine up close? Share your favorites with us below!

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How to Build a Product Launch Strategy

ConversionXL

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

You can also combine this with the targeting feature we just discussed to create up to three variations of the banner so you can achieve greater relevancy. How on earth does a B2B organization use Pinterest to feed its marketing machine? Want to stay up-to-date on the latest marketing articles? Like this.

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The Ultimate Guide to Amazon Advertising

Hubspot

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively , while Amazon owned a measly 7%. For example, if you choose to target exact keywords, you can target an ad for “hand mixer”, but it won’t show up for the query “electric hand mixer”.

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The Ultimate Guide to Advertising in 2018

Hubspot

From the printing press to pop-up ads, advertising has certainly changed with the times. Online pop-ups and search engines ads. Marketing includes a number of different channels: Social media. Ask Jeeves and Google would follow in 1997 and 1998, respectively. This number is up 300% from 2005. Public transit ads.

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