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Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. Presenting at conferences is very different from a writing forum. A: Sign me up any day, I’d rather be on stage presenting!

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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. Forget the bells and whistles, the jargon-filled presentations and promises of a one-size-fits-all solution. electricity providers) Emotional : Enhancing well-being (e.g., But those days are over.

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Why we care about AR and VR: A guide for marketers

Martech

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later).

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8 Mistakes Brands Make With Instagram

Hubspot

Top brands have quickly realized the potential Instagram presents. While there’s certainly a time and a place to be promotional, brands succeeding on Instagram are the ones delivering powerful and meaningful messages, visually presenting their culture, sharing quality photos and videos, and engaging with their audience.

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The Ultimate Guide to Augmented Reality

Hubspot

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." This type of AR requires the least amount of processing power and is fairly easy to implement, but it isn’t as versatile as other kinds of AR because it relies on specific triggers being present. Healthcare.

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

So without further ado, we present to you businesses from seven non-retail, non-hairdresser, non-cooking (you get the point) industries that have found a way to get creative and get started on Pinterest. 1) Healthcare. Healthcare. And what's incredibly important to people raising a family? 2) Manufacturing & Engineering.

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What Is the Fourth Industrial Revolution?

Salesforce

In the second industrial revolution, electricity and other scientific advancements led to mass production. And more Innovative materials — including plastics, metal alloys, and biomaterials — promise to shake up sectors including manufacturing, renewable energy, construction, and healthcare.