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Episode 37: Finding Passion in Manufacturing: The Concept of Ikigai

Spiro Technologies

If they’re going into manufacturing at the high school level, they made that decision a long time ago. What we really have to do is show people, young people and those that influence them, parents, counselors, peers, friends, that manufacturing really is cool. Welcome to the podcast, Ray. Ray Dick: Thank you. Adam Honig: Gotcha.

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Episode 35: Why Education and Training Are Key to Growing Manufacturing in the US

Spiro Technologies

Transcript Adam Honig: Because I feel like the lasting impression that people have of manufacturing is from the really old I Love Lucy episode where they’re making chocolate. That’s how people think about manufacturing. As a result, I’m an electrical engineer by degree. It’s really not like that at all.

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20 Solar Sales Tips to Win More Business in 2023

Veloxy

For example, you could partner with a home renovation company, an electrician, or even a local charity that promotes sustainable living. Consider the following ways to leverage partnerships: Offer a joint promotion with a home renovation company, where customers who buy solar panels from you also receive a discount on renovation services.

Referrals 246
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

I worked with a company that manufactured moisture-resistant flooring adhesive. Localized, where the entire buying process happens within a small—sometimes offline—network. It created powerful network effects. Electrical components might be an integral part of guitar amplifiers.

Niche 133
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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

It needs lots of promotion to get it in front of a new audience—especially if it’s not keyword targeted. They’ve put together a “Complete Electric Bike Buyer’s Guide” to educate buyers while also capturing lead details. Their audience lacks the design skills to create the materials they need to promote their business.

Closing 131
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12 B2B Facebook Cover Photos to Get Your Creative Juices Flowing

Hubspot

B2B marketers have just as many opportunities on Facebook as their B2C brethren, and if you're a regular reader of this blog, you know we're dead set on proving it -- we've actually written a post that outlines exactly how B2B marketers can succeed on all the big social networks. 10) General Electric. All of 'em. 1) The BOSS Snowplow.

B2B 77
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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

HubSpot customer, the Rodon Group launched a campaign to promote its plastic injection molding services as more affordable than using overseas companies in China. They were even visited by President Obama while he spoke about the importance of keeping American manufacturing and family-owned businesses competitive.