Hubspot

FEBRUARY 20, 2019

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively , while Amazon owned a measly 7%. Broad keywords can include words before and after the target keyword, like “white hand mixers”, if you sell hand mixers. Ad Creative.

Cross-sell 52

Cross-sell Campaign Electricity Click Through Rate 52

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

MARCH 2, 2015

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." Both of these major battery brands chose qualities of actual batteries to base their marketing upon. But what about market share? Winner: Duracell.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

SEPTEMBER 5, 2018

One tube of their top-selling mascara is purchased every two seconds, a statistic that establishes social proof and further supports their claim of “America’s Favorite Mascara.”. Take another approach by promoting a discount for sharing your brand with a friend or family member — so your audience will do the selling for you.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

APRIL 22, 2013

3) General Electric. In a recent campaign to increase membership, the American Marketing Association (AMA) used outstanding visual content in a launch email and dedicated landing page. Like Dropbox, AMA uses cartoon drawings to humanize the brand -- a great strategy, especially since the company doesn’t sell a tangible product.

B2B 77

B2B Electricity Education B2C 77

Hubspot

MAY 10, 2012

In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. You know, where you are "social" with people instead of pushing the hard sell? You know what a great solution for that problem is? Social media!

Networking 75

Networking B2B Lead generation Promote 75

ConversionXL

JUNE 2, 2020

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. That’s what a unique value proposition (or unique selling proposition, USP) should do, right? To do safe and boring marketing, post safe and boring stuff. Differentiation matters much less if you have a big market share.

A/B testing 162

A/B testing X-functional Price Gaming 162