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Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider)

Sales Hacker

Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. What is sales enablement? Not exactly.

GTM 114
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The Revenue Playbook: Rippling’s Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank and Former CRO at Brex Sam Blond 

SaaStr

Rippling did this up until about two years ago when they ran into the constraint of not having enough accounts in the database to get the yield needed to hit growth goals for the next year. AI vs. an Outbound Team Many reference that outbound is dead , and AI will replace SDRs first, followed by AEs. Matt doesn’t believe that.

Growth 127
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What Is Coaching?

Partners in Excellence

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. ” But coaching, at least in selling and GTM is very focused and specific.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

Create a Launch Plan Detail every step of your launch, from pre-launch activities to post-launch follow-ups. Let’s explore these strategies to set your product launch up for success. This plan will encompass all action items required to meet your launch date, forming an integral part of your overarching GTM strategy.

Launch 59
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What Is Enterprise OEM Software Licensing?

Sales Hacker

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Therefore, it is essential to define the parameters of the deal structure in advance of price negotiation. Some examples of friction are as follows. Customization.

GTM 83
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The Proven Process for Developing a Go-to-Market Strategy

Hubspot

Steps for developing a GTM strategy. What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. Each product and market are different, therefore each GTM strategy should be thoroughly thought out; mapping a market problem and solution a product offers.

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The 7 Best Sales Blogs (+3 Newsletters) You’ll Actually Read Every Week

Sales Hacker

You can also kick off any conversation by signing up as a member of the community and starting a discussion or adding your answer to an existing discussion. Why we love it: These articles have a finger on the pulse and cover timely and relevant topics with the best and most up-to-date advice. Topics include: Negotiating and closing.