3 reasons your paid social ads aren’t converting (and how to fix them)
Martech
FEBRUARY 21, 2025
Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. Dig deeper: IAB expects digital advertising growth to slow considerably this year Test, optimize, win The secret to fixing underperforming social ads isnt increasing the budget.
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