Remove Gambling Remove Growth Remove Niche
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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. Dig deeper: IAB expects digital advertising growth to slow considerably this year Test, optimize, win The secret to fixing underperforming social ads isnt increasing the budget.

CTR 97
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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

Marketing is a bit of a gamble, so make it an informed gamble. Marketing is a bit of a gamble, so make it an informed gamble. No company can capture 100% of the SMBs in its niche. You want to focus on making profits that can drive growth. If you see marketing as a chore, you’ve got the wrong attitude.

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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

In hindsight, the biggest lesson was to go after a bigger market to increase your chances of success rather than getting stuck in a niche market. Freshdesk was launched in 2011 as its first product, and its second product was released in 2014, with faster growth than the first. Cast your net wide.

Gambling 113
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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

Therefore, focusing on building PageRank-passing backlinks is akin to gambling and hoping to hit the jackpot. Combined with high brand recognition, a unique selling proposition is among the top SEO opportunities for continuous growth. There are other problems with an SEO strategy based on PageRank-passing link building, too.

Gambling 105
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What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff

Hubspot

Yesterday, Business Insider reported that Procter & Gamble is set to lay off 1,600 employees as a result of its decision to cut back on the company's annual advertising spend of $10 billion. But because he's targeting his ads to a niche audience, the ROI is through the roof.

Niche 78
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Examples of Blogs From Every Industry, Purpose, & Readership

Hubspot

Grand Rapids Chair is an example of a company that blogs to improve their inbound growth. Marketing blogs cover a wide array of topics related to inbound marketing, social media, content creation, and organic growth. It teaches readers about the level of organic growth and traffic inbound marketing promotes. Now, let’s dive in.

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A guide to Google Ads for regulated and sensitive categories

Search Engine Land

Knowing these policies is the first step to successful advertising in challenging niches. Gambling and games of chance. Thoroughly review Google’s image policies for your specific niche, avoiding anything graphic or overly sensational. For sensitive categories, these policies are often more stringent and specific.