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“But The Competitors’ Prices Are Less Than Ours….”

Partners in Excellence

My post, Games Sellers Play, Pricing/Discounting, generated a lot of interesting conversation and questions. One pervasive question was, “How do I compete against competitors whose price is less than ours?” And this value outstrips our price and pricing differences with our competition.

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How B2B marketers can help sales overcome customer indecision

Martech

The xx% discount urgency play: “This deal is only good for this quarter.” J : Judging the situation to create the right game plan for each customer First, as marketers, we need to know the pipeline and the best opportunities as well as our sales colleagues. Efficiency and automation can come later.

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How To Get Started With Email Segmentation

Salesforce

But don’t discount small businesses – they are players, too. Loyal customers might appreciate an exclusive early access sale, while new subscribers might appreciate a welcome discount. This means you can send them exclusive access to sales, early product launches, or special discounts. That’s segmentation.

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5 Signs It’s Time to Stop Negotiating and Walk Away

Spiro Technologies

That’s why every salesperson should learn how to negotiate, especially if they’re selling a product that doesn’t have fixed pricing. As a seller, this number is the lowest you can go (discount) before the deal no longer makes sense. We all want deals to close, but sometimes it’s just not going to work.

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Different Types Of Prospects And How To Sell To Them

Salesmate

These types of buyers think they don’t have anything to learn from the sellers. You need to play the game differently. The low price seekers. Some prospects seek the best product at less price. No matter what price you quote, they will try to negotiate for something less. Show them two different scenarios.

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Solution Selling Is Exactly What Today’s Buyer Wants

Sales Hacker

Though the Harvard Business Review prematurely declared it dead a decade ago , today’s top sellers have found new ways to leverage solution selling that speak directly to the attitudes and needs of modern buyers. You offer a discount. Sales may be a “numbers game.” Don’t let price be the defining feature of your product.

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Games Sellers Play, Pricing/Discounting!

Partners in Excellence

It’s around pricing and discounting. I never discount, I don’t believe there is a single situation in which a seller should discount. And when we do discount, it’s because we’ve failed. This doesn’t mean price. Sellers make it about the price, not the deal.

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