SaaStr

JULY 11, 2025

It’s just … so many of the AI leaders seem to be doing it with less GTM headcount. Cursor built a $400M business with what appears to be a skeleton GTM team. Loveable is growing explosively with minimal marketing spend, relying almost entirely on product-led growth and word-of-mouth.

GTM

Martech

JULY 17, 2024

As performance becomes harder to predict, Emma is caught in a whirlwind of soaring CPAs, long “gap-close meetings,” and the desperate need to meet ever-higher quotas. While marketing focuses on developing awareness and customer preference, GTM aims to shorten the distance between the product or service and the customer.

GTM

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM

Highspot

JUNE 17, 2025

Most go-to-market (GTM) initiatives aren’t failing—they’re flying blind. Without unified insights into GTM performance, even top-performing organizations risk falling short. AI is changing the game for mastering GTM performance. Managers can’t coach effectively. That’s where the Team Scorecard comes in.

GTM

Highspot

JUNE 17, 2025

Most go-to-market (GTM) initiatives aren’t failing—they’re flying blind. Without unified insights into GTM performance, even top-performing organizations risk falling short. AI is changing the game for mastering GTM performance. Managers can’t coach effectively. That’s where the Team Scorecard comes in.

GTM

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM

Highspot

AUGUST 4, 2025

In theory, most go-to-market (GTM) strategies look strong. But behind the scenes, teams thrash, priorities shift, silos sprawl, and results fail to meet expectations. This is the GTM performance gap, and it’s more than a temporary setback. Top-performing GTM leaders don’t wait for results. It’s leadership.

Go To Market

Highspot

JULY 30, 2025

To stay competitive and win more, go-to-market teams need to facilitate training that ramps reps fast, builds critical skills, and drives business outcomes. But traditional training often misses the mark, especially in today’s market. Thanks to AI, go-to-market teams can reimagine what once may have seemed impossible.

GTM

Highspot

APRIL 20, 2025

Short, targeted sessions are ideal for teams juggling meetings, calls, and prospect follow-ups. Are you tired of long, dense training sessions that overwhelm your go-to-market (GTM) team ? In this guide, we’ll explore why microlearning is a game-changer for GTM success and show you how to put it into practice.

Go To Market

Sales Hacker

JUNE 24, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? Steven Farnsworth (Gaiia) – VP of GTM at Gaiia and early GTM leader at Workato and Outreach. Navigating payroll, benefits, and compliance shouldn’t slow you down.

GTM

Sales Hacker

JUNE 17, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS.

GTM

Martech

JULY 10, 2025

Fluff—assumption-based systems, overly simplistic heuristics, correlation masquerading as causality—is the dominant currency in modern go-to-market thinking. But what we mean is: we’re doing what we’ve always done, or what everyone else is doing or what feels safe in a meeting. We don’t call it fluff.

GTM

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly.

GTM

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. They require the orchestration of: Product marketing.

GTM

Highspot

JULY 30, 2025

To stay competitive and win more, go-to-market teams need to facilitate training that ramps reps fast, builds critical skills, and drives business outcomes. But traditional training often misses the mark, especially in today’s market. Thanks to AI, go-to-market teams can reimagine what once may have seemed impossible.

GTM

Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. Navigating payroll, benefits, and compliance shouldn’t slow you down. at an earlier stage, you just have to take big swings.

GTM

Highspot

AUGUST 12, 2025

Key Takeaways Increasing go-to-market (GTM) sales velocity means aligning your teams, tools, and training to help reps move fast, stay sharp, and close more with confidence. And, if your GTM engine is standing still —relying on outdated processes and/or fragmented tools—you’re not just stalling, you’re slipping.

Pipeline

Highspot

FEBRUARY 20, 2025

A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Armed with this knowledge, teams can drive GTM success.

Product

Highspot

JULY 9, 2025

And point solutions—even AI-powered ones—leave GTM teams drowning in disconnected data, unclear on what’s working, what’s not, and how to act with confidence. Nexus turns every GTM signal—spoken, shared, or shown—into role-based, real-time guidance. And it’s changing how GTM teams train, execute, and win—at scale.

GTM

Sales Hacker

AUGUST 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Stevie Case is the Chief Revenue Officer at Vanta, the $4B leader in trust management and compliance automation. Watch: [link] 50:56 — Vanta’s next big GTM bets: platform sales, public sector, and deeper enterprise expansion.

GTM

SaaStr

AUGUST 9, 2025

Understand the Go-to-Market Motion. They must dive deep into the existing GTM strategy. If they don’t understand how revenue is currently generated, they’ll be out of sync with the team and the market. Meet the Team IRL and Assess Talent In the first week, meet anyone on the team you haven’t already.

GTM

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. The good news?

Go To Market

Highspot

JULY 9, 2025

Your go-to-market (GTM) tech stack and the workflows implemented around your GTM tools—including your sales enablement platform—play a pivotal role in increasing sales efficiency. Constant analysis of your reps’ sales performance can identify both their strengths and areas for improvement. What is sales efficiency?

GTM

Highspot

JULY 13, 2025

“‘A compelling story’ is a narrative that explains why your product or service will meet someone’s needs, especially in sales,” business experts Esther Troy and Gina Fong wrote for Harvard Business Review. Consider the social-selling strategies of go-to-market (GTM) teams with Highspot.

B2B

Highspot

JULY 7, 2025

Sales cycle length, pipeline velocity, win rate, and deal size all improve when GTM teams work together on executing account-based sales and marketing campaigns. To meet rising buyer expectations and achieve predictable revenue growth, you need a smarter approach to ABS—starting with a revamped go-to-market (GTM) technology stack.

Sell

Highspot

AUGUST 10, 2025

Key takeaways Sell sheets help go-to-market teams deliver relevant, consistent messaging to potential customers, making it easier to tell a unified product story in deal discussions and accelerate leads’ decision-making. It’s low on marketing fluff and doesn’t overwhelm the buyer.

Closing

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Our State of Sales Enablement Report 2025 found 49% of GTM teams use AI like sales assistants to enhance their work, and 41% intend to adopt it in 2025. The best AI assistants support email, chat, telephone, and in-person meetings.

Sell

Hubspot

JULY 18, 2025

The buyer’s journey helps you attract and convert new leads by meeting them where they are in their decision-making process. They immediately sent onboarding tips like “Review your Join and Recap settings” and showed me how to capture my first meeting notes within minutes. Align your entire GTM engine around one core promise.

Referrals

Highspot

APRIL 28, 2025

The go-to-market landscape is evolving fast. Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution. Today, just 10% of organizations are very effective at driving go-to-market initiatives that deliver business results.

GTM

SaaStr

AUGUST 7, 2025

Building Top-Performing Sales Orgs: Hard-Won Lessons from Scaling 4 Unicorns (Including OpenAI’s Hypergrowth from 10 to 500 People) Maggie Hott has spent 15 years building go-to-market teams at four unicorns that collectively represent over $500B in market value. No “meeting after the meeting.”

GTM

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies.

GTM

Sales Hacker

JULY 16, 2025

The GTMnow Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube This bonus episode explores one of the most important shifts happening in go-to-market right now: the move from optimizing for humans to optimizing for AI. AI SDR agents are changing the future of sales. And Piper is leading the way.

GTM

SaaStr

DECEMBER 5, 2024

Sydney explains: “The advice for the go-to-market teams is, if you’re not yet, which I can’t imagine, but if you’re not yet leading with AI in your story, you better figure out how to do that fast because that’s what buyers are looking for.” People are already buying it.

GTM

Highspot

JUNE 19, 2025

It also extends into the B2B world, where go-to-market (GTM) teams—notably, sales, marketing, and customer success—must work in tandem to deliver exceptional experiences across the buyer’s journey through a thoughtful customer engagement model that builds brand loyalty. Those are high-level benefits.

GTM

Highspot

OCTOBER 23, 2024

Highspot also announced new capabilities for its generative artificial intelligence (AI) digital assistant, Highspot Copilot, which help sellers and sales managers successfully execute GTM initiatives through personalized coaching recommendations, skill and competency assessments, and learning reinforcement at every stage in the revenue lifecycle.

GTM

Highspot

JULY 3, 2025

By consolidating relevant resources into a curated experience through Digital Rooms, go-to-market (GTM) teams can remove friction and build trust with buyers, helping them make informed decisions and move deals forward at their pace. In fact, Digital Rooms that include meeting recordings see 2x more viewing time.

GTM