SaaStr

JANUARY 10, 2022

As software purchasing becomes increasingly democratized and complex, there’s often a false narrative that companies need to choose either a self-serve or a sales-driven go-to-market model to drive growth. And if you don’t launch your product with that first, it’s just really hard to inject later.

Customers 82

Customers Price Start-ups Growth 82

SaaStr

DECEMBER 17, 2019

This Schwab product, they launched it and a month later they had $10 billion in assets under management. ” And so we’ve seen the banks not only launch their own products like Intelligent Portfolios but do partnerships with a lot of lenders, a lot of other companies to distribute their products to their customers.

Finance 56

Finance X-functional Non-Profits Launch 56

SaaStr

MARCH 31, 2020

My focus is SaaS and my job is to create a defensible go-to market moat, right? When we talk of hypergrowth and I go back to Drift and Segment to give you an idea of how fast and how much growth there is, we did 3X revenue at Segment in 18 months and we made 5X revenue at Drift in 18 months. My focus is only revenue.

Growth 52

Growth Engineering Launch Commission 52

SaaStr

APRIL 4, 2019

Do you have a great user experience for my workforce, my IT ops, and possibly up-and-coming dev ops teams. Megan Leuders: We needed to be able to answer in the solution that we needed to build going forward. So I’ll give you a flip perspective from a sales and marketing standpoint. How can you automate?

Engineering 66

Engineering Strategize Technology Technology 66

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.

X-functional 51

X-functional Drivers/motivators Start-ups Engineering 51

SaaStr

JANUARY 10, 2020

In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * Where do most startups go wrong both in hiring for partnerships and in the engagements themselves? How important is it to own the entire customer journey? At what scale does that become impossible?

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

SaaStr

DECEMBER 26, 2019

We launched a year ago and we’re based in New York and the team is seven people today. Guillaume : So your the… as the founder and CEO of a very early stage, like almost pre-product market fits a startup. As I said, there’s only seven of us in the team and so all the build resources that we have go to the product.

B2C 58

B2C CRM Product Engineering 58

SaaStr

OCTOBER 22, 2019

They’re just desperate for time, and these big banks realize that they need to provide their customers that user experience. What are some of the go to market strategies that you’ve found successful in the S and B space? Oh we just launched a TV commercial too, that’s pretty funny with Gary Cohn.

Government 40

Government Technology Technology User Experience 40

SaaStr

SEPTEMBER 12, 2019

We launched SMS a year later. After that I went and led go-to-market at Parse. What Expensify has done is focus on the end user, which is a person like me going to dinner, taking a photo, uploading the receipt, and then procurement and everyone can deal with that side of the business. That’s how early I was.

Growth 40

Growth Product Price Up-sell 40

Martech

OCTOBER 18, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack.

Government 118

Government Gaming Start-ups User Experience 118

Martech

OCTOBER 19, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. We don’t play the short game.

Government 101

Government Gaming Start-ups User Experience 101

SaaStr

FEBRUARY 22, 2019

So A/B Tasty we are helping companies to improve their user experience online through personalization and A/B testing. And I’m not working in the daily operations of the company anymore and I’m launching a VC fund for early-stage companies. Meaning when you want to go from 15 to let’s say 70.

Up-sell 44

Up-sell Start-ups Clients Growth 44

Sales Hacker

JANUARY 21, 2019

How to launch new cities for a global endeavor and how to be successful. Bill Binch: Pendo’s in what we call the product analytics space, which we really define as being able to measure the user behavior of what your user’s doing inside your app, so that’s what we call insights. What You’ll Learn.

B2C 13

B2C Territory Follow-up Inside sales 13

Heinz Marketing

SEPTEMBER 30, 2019

And I think that a lot of organizations will make the mistake of thinking, “Oh, well let’s just launch this campaign. We can do it, like we have the resources to do it, let’s just launch this campaign.” You say, “Okay, well we want these marketing touches to go here.

Pipeline 67

Pipeline Campaign Sales Clients 67

Hubspot

OCTOBER 17, 2018

His knowledge stems from his experience, much like Balfour, as both an entrepreneur-in-residence in the VC sector, and as what he calls an "entrepreneur-out-of-residence" -- in both capacities, he’s helped to grow early-stage businesses like Barkbox and Tinder. Brianne Kimmel ( BrianneKimmel.com ). Embed live videos.

Growth 99

Growth Objectives and Key Results A/B testing Campaign 99

Martech

MAY 28, 2024

It is a valuable tool for having your entire go-to-market (GTM) organization stay active and cohesive on LinkedIn. Whether it’s your entire website or a specific landing page, you can find out where users click, how far they scroll and where their cursor tends to hover. If you haven’t tried this, I recommend checking them out.

GTM 89

GTM Drivers/motivators B2B Campaign 89