SaaStr

SEPTEMBER 13, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We’ve shared the transcript of episode 373 below. We’re going to start with some dates that predated COVID and really go to prior SaaStrs. You can read the podcast transcript below.

Non-Profits 92

Non-Profits Strategize Trust Growth 92

SaaStr

JUNE 2, 2021

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. And you’re always up against an incumbent or competitor that has more market share. This episode is an excerpt of Olof’s session at SaaStr @ Home 2020. You can view the full video here.

Sales 98

Sales Up-sell Price Start-ups 98

Highspot

OCTOBER 23, 2023

A product launch is a company’s meticulous process to present its new or updated product to the market. The success of the launch relies on a shared strategy across various teams, including sales, product managers, customer support, product marketing, event management, and more.

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketers enable sales teams by demonstrating how to ease friction based on where the customer is in their journey.

Product 110

Product GTM Construction Launch 110

Highspot

AUGUST 18, 2024

Developed by Winning by Design, the SPICED framework is a five-step sales methodology that helps go-to-market (GTM) teams diagnose customer needs, recommend a compelling solution, and maintain strong, lasting relationships. Example impact questions are: Are these challenges impacting your revenue or market share?

GTM 52

GTM Retail Drivers/motivators Contract 52

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Implementing an OEM go-to-market (GTM) strategy. What value gap are you going to fill or enhance with your technology in those verticals?

GTM 88

GTM Negotiate Profit margin Contract 88

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

Lead Fuze

JANUARY 1, 2022

A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. Using an OEM go-to-market strategy. How are you going to increase the value of your product in those verticals?

Negotiate 52

Negotiate Profit margin Contract Price 52

Sales Hacker

MARCH 2, 2020

Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts. If particular conditions are present, the laws will always occur, plain and simple. Unbreakable Laws of Selling. Jeffrey Gitomer.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. A marketing strategy should include a go-to-market plan that is sales-led and product assisted.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Heinz Marketing

APRIL 2, 2018

Listen in to see what doing improv has to do with sales and marketing… and a lot more! The full transcript is below: Sales Presentations That Don’t Suck (& How Marketing Can Help). Every week we are featuring some of the best and brightest minds and thinkers in B2B sales and marketing. Paul: Welcome aboard.

Pipeline 59

Pipeline Sales Presentation B2B 59

SaaStr

JUNE 28, 2019

What is the right way to present that when pitching VCs? Where do many founders go wrong in how they present and discus ACVs with investors? Common go-to-market myths and lessons. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Harry Stebbings.

Price 53

Price Cross-sell Up-sell Start-ups 53

The Lost Book of Sales

JULY 12, 2021

High-level thoughts While some chapters and concepts presented in the book are stronger than others, I enjoyed it thoroughly while taking the time to properly digest all of my learnings. Instead, they will report that the customer said, “Great presentation!” Your marketing communications will be all over the map.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

APRIL 10, 2025

.” This created immediate alignment with business goals and made marketing teams heroes within their organizations. Dashboard Design for Success The Klaviyo dashboard was intentionally designed to be “screenshot-friendly” for internal presentations.

E-commerce 70

E-commerce B2C Customers Strategize 70

ConversionXL

JUNE 19, 2019

Here’s what went down inside the presentation hall. Alexa Hubley: “How to Compete in a Saturated Market”. Product market fit: Value hypothesis is validated. Use product lifecycle marketing to map campaigns to the stage of your product. Growth stage: when it grabs market share (getting the consumers to prefer the brand).

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90