How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
SaaStr
APRIL 30, 2024
The focus was cleaning up and rebooting, which meant exiting two of the four AEs in his first 45 days. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. The growth engine from both sales and marketing should to be working before you add gas to it. They grew 2.5x
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