SaaStr

JULY 26, 2025

Strategic Implication : Your business model directly determines your go-to-market strategy. If you don’t have the unit economics to support field sales, you need to find other ways to create local market penetration. This creates a sustainable competitive moat. Where do you start?

Territory

Highspot

JULY 13, 2025

There’s a sales approach that is helping many B2B reps boost their sales productivity, gain new sales skills, and develop genuine connections and nurture relationships with the right prospects: social selling—a proven, virtual-selling technique employed by many leading sales teams. What is social selling?

B2B

Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. What’s more, these VPs and directors know their sellers must use influential and captivating sales materials that marketing creates to address buyers’ wants, needs, and challenges.

B2B

Martech

JULY 10, 2025

Use that control to your strategic advantage. Broad surfaces require strategic anchoring The homepage and core website pages need to clarify the “what” of your product and answer the question of “who are you?” You’re early in go-to-market and still validating fit. Landing pages.

Product

Highspot

JANUARY 23, 2025

In sales, interpersonal skills, such as empathy, patience, and EQ, shape how reps communicate effectively with prospects, handle objections with care, and build meaningful customer relationships. Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey.

Objectives and Key Results

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Their strategy?

Territory

Highspot

NOVEMBER 24, 2024

Unify Go-to-Market (GTM) Teams Sales enablement training eliminates silos between sales, marketing, product, and the rest of the go-to-market team because it aligns everyone around the same tools, messaging, and goals. The goal is to help prospects understand the challenges they face and their impact.

Pitch

SaaStr

AUGUST 7, 2025

Building Top-Performing Sales Orgs: Hard-Won Lessons from Scaling 4 Unicorns (Including OpenAI’s Hypergrowth from 10 to 500 People) Maggie Hott has spent 15 years building go-to-market teams at four unicorns that collectively represent over $500B in market value. These are her personal views, not those of OpenAI.

GTM

SaaStr

FEBRUARY 7, 2025

Ron explains: “Wehire mostly technical backgrounds, but as our customers get larger and larger, you start to get global account managers, and they’re going to have much more business strategic account management experience. These early conversations helped shape Databricks product, pricing, and go-to-market strategy.

Technical Sales

Hubspot

JULY 18, 2025

Because their product delivers personalized value from the first demo, prospects immediately feel seen. I think this is even more critical today when you consider that, according to our 2024 Sales Trends Report , 96% of prospects do their own research before speaking to a sales rep. Align your entire GTM engine around one core promise.

Referrals

Highspot

JULY 7, 2025

To meet rising buyer expectations and achieve predictable revenue growth, you need a smarter approach to ABS—starting with a revamped go-to-market (GTM) technology stack. As a result, your sales team is more likely to experience a reduction in its collective sales cycle length and turn engaged prospects into paying customers quicker.

Sell

SaaStr

JULY 29, 2025

The AI transformation in go-to-market isn’t coming — it’s here. Rob Schmeltzer, Head of Strategic Customer Success at Monday.com , oversees customer success operations for the work management platform serving over 180,000 customers. How are actual revenue leaders at scale implementing AI today?

GTM

Hubspot

DECEMBER 4, 2024

According to HubSpot's 2024 AI Trends for Sales Report , 26% of sales folks are using AI for customer research and sales enablement copy; this means that, in the long run, your audience is more likely to convert (because they’re being well-prospected to, which is half of the customer retention battle) with AI involved. AI saves money.

Service

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

GTM

Sales Hacker

JANUARY 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In those scrappy early days, the first sales hire sets the tone for your entire go-to-market engine. More for your eyeballs AI SDRs and the future of prospecting. This phase is the most transformational.

GTM

Highspot

DECEMBER 19, 2024

Competitive Differentiation: Digital Sales Rooms (DSRs) represent an innovative approach to communicating with customers and prospects. A Digital Sales Room isnt just a toolits a strategic asset that aligns sales, marketing, and enablement to deliver seamless, personalized experiences at scale. its a powerful way to stand out.

GTM

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. Insight from a $1.3B These are the force multipliers who drive outsized impact.

GTM

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM

Sales Hacker

NOVEMBER 22, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This requires a shift from “educating” prospects to disrupting preconceptions and creating value.

GTM

Heinz Marketing

JULY 22, 2025

Predictive Analytics & Historical Lift Tools like MadKudu, Clari, and 6sense surface buying signals and model how prospects behave. Benchmarks CFOs Actually Care About Benchmarks can be a valuable reference point—they give CFOs familiar ratios and comparisons to evaluate marketing performance.

SQL

SaaStr

JUNE 23, 2025

AI tools for prospecting, email sequencing, and lead qualification mean a smaller team can handle the same (or greater) volume of outbound activity. The full report provides insights across multiple dimensions of SaaS company operations and go-to-market strategies.

B2B

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM

Highspot

JULY 9, 2025

Your go-to-market (GTM) tech stack and the workflows implemented around your GTM tools—including your sales enablement platform—play a pivotal role in increasing sales efficiency. Sales efficiency is a key performance indicator (KPI) that measures the effectiveness with which a company’s sales and marketing teams generate revenue.

GTM

Sales Hacker

OCTOBER 25, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Or, ICP marketing. Help your team close more deals. Check out Attention. -Eli The key is intent.

Product

Martech

MARCH 6, 2025

Complexity exists everywhere: multiple buyers, products and solutions, markets and geographies, and direct sales versus partner-led sales motions. Thoroughly auditing your GTM, understanding the modern ABX framework and preparing your organization for strategic implementation can transform your account-based strategy.

GTM

Sales Hacker

JUNE 24, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? These are three vertical SaaS startups talking about what is working in Go-To-Market. I was there first Go-To-Market hire, and then Gaiia for about a year.

GTM

Highspot

MARCH 7, 2025

They help unite your go-to-market (GTM) teams, streamline processes, and tackle tool sprawl. What is a Revenue Operations Framework A RevOps framework is your playbook for turning sales, marketing, and customer success into a cohesive, revenue-generating machine. That’s where RevOps frameworks come in. The result?

Growth

Highspot

JULY 9, 2025

Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. The key is a strategic approach that focuses on one high-impact pain point that your teams experience every day, like content chaos or inconsistent onboarding.

Manufacturing

Hubspot

AUGUST 7, 2025

From content generation and email writing to campaign management and analytics, AI marketing agents can automate tasks and even make strategic decisions based on data. Maya manages key parts of their go-to-market efforts: qualifying inbound interest, running outbound campaigns, supporting website chat, and even aiding sales enablement.

Finance

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM

Sales Hacker

AUGUST 5, 2025

She works around the clock to follow up with every lead, book meetings, and qualify prospects, all by reading real buying signals. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Thanks for having me, Sophie. Glad to be here.

GTM

Heinz Marketing

DECEMBER 20, 2024

Marketing orchestration, often viewed as the next evolution in marketing operations, focuses on creating synergy across channels, teams, and technologies to drive consistent and scalable results. Inconsistent Messaging Problem: Disjointed messaging across channels and campaigns can confuse prospects and customers.

GTM

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Uh, so Jordan Crawford is a go to market engineer and advisor for some of the fastest growing companies out there.

GTM

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Just like in Enterprise Sales, you often get one shot with your prospect (or in this case, an investor). One of our differentiators is go-to-market (GTM) support, so we offered that edge to investors in our pipeline.

GTM

Salesforce

MARCH 20, 2025

A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. Consider a B2B sales team using an agentic workflow to manage follow-ups with prospective customers. A prospect takes an action, like downloading a white paper. The result?

Strategize

SaaStr

JUNE 4, 2025

The Numbers That Haven’t Moved in 20 Years Rangan dropped two statistics that should haunt every go-to-market leader: 25-35% The percentage of time sales reps spend actually in front of customers. All pulling your reps away from what they should be doing: having conversations that create value for prospects and customers.

CRM

SaaStr

APRIL 1, 2025

While scaling from 3 to 75 go-to-market team members, Codeium / Windsurf found that AI transformed their sales process in completely different ways depending on the size of the customer. This shifted their investment from sales productivity tools to deep technical enablement for their sellers.

GTM