Martech

APRIL 19, 2023

The focus of DI is not just on the technology but on how it augments human decision-making processes. Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. Resistance.

Strategize 120

Strategize GTM Healthcare Strategic planning 120

SaaStr

JUNE 17, 2023

It wasn’t luck – it was strategic planning and execution. Their approach: Reduced unnecessary expenses Invested in technology for automation and process streamlining Focused on customer retention strategies Prioritized high-margin products or services This plan helped them thrive in challenging market conditions.

Growth 90

Growth E-commerce Profit margin Strategize 90

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. Here’s the reality — you lose 100% of the deals you don’t compete for.

GTM 120

GTM B2B Strategic planning Drivers/motivators 120

Outreach

JANUARY 11, 2021

It’s important to get it right not only to motivate your sales team about going to market right now, but also simply for mental health. We used that information as our guiding principles for building the strategic plan, creating our content, and implementing the technology needed for virtual engagement.

Strategic planning 75

Strategic planning Sales Technology Technology 75

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Unfortunately, they never took our longer-term strategic advice to expand their point solution into a platform. ” Brands were working on transformative GTM efforts pre-pandemic.

Go To Market 110

Go To Market GTM Strategize Growth 110

Sales Hacker

DECEMBER 21, 2017

This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Technology. Selection of Enablement Software and other Technology Tools. Technology Adoption and Optimization. Sales growth and operating plan. Performance.

Territory 93

Territory Non-Profits Contract Quota 93

SBI

FEBRUARY 25, 2020

The advocate program is about collecting marquee logos to prove the viability of an emerging technology. Beta or early-adopter customers logically represent the tip of the arrow of your go-to-market efforts, but only if that’s been planned. If you’re thinking, “This is all pretty strategic stuff!” you are right!

Customers 49

Customers Cross-sell B2B Strategize 49