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Why Sales Quota Must be Perceived as Achievable

A Sales Guy

When quotas are not perceived as achievable, sales people just give up and don’t even try. Management doesn’t budge arguing the sales team is sandbagging, and the quotas are more than achievable. Middle managers then try to “sell” the sales teams on the quotas. Sales Investments.

Quota 113
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Driving marketing at scale: People, processes, platforms and programs

Martech

You can’t have your cake and eat it too, and as the Dread Pirate Roberts says, “anyone who says differently is selling something.” Compliance and governance are also harder to enforce across a more distributed workforce. coding up a new blog template). Having tighter governance but still giving room to maneuver?

Process 122
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How to cost-effectively acquire fiber subscribers and grow efficiently

Salesforce

It also qualifies for many government subsidies for expanding broadband. This can help you get a jump on sales and sign up potential customers even before breaking ground. Without those capabilities, you end up with general messaging that doesnt appeal to each potential audience. But the business is challenging.

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Why It’s Time for Marketing to Bring Some Substance to the Table

A Sales Guy

In it, I shared how being an expert and having more information is the key to successful sales. Here is the key quote from that post: Information selling is quickly becoming a must. It’s no longer a secret weapon of great sales people. They won’t give up their time for a “pitch.” Customers and clients are busy.

Pitch 93
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Milton Hwang: Spotlight on the expert

Martech

I get some of those same feelings about being exposed, with everybody showing up at a public talk. A: Sign me up any day, I’d rather be on stage presenting! Not because I’m less comfortable on a panel [than delivering a talk], but there’s just a fear of not measuring up to the other panelists, honestly. In your inbox.

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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

If you missed GTM 138, check it out here: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh Rezaei Highlights: 06:53 What makes an AI agent different from bots and automationand why it matters now. 31:12 Inside Microsoft CoPilot: Real-world agent use cases across sales, support, and strategy.

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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. Websites selling different things are different and even if they sell the same products, their target audience might be different. So we want to come up with a bunch of radically different ideas & test them. Websites are contextual.

UX 85