Remove Growth Remove High impact Remove Referrals
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Minimum Viable Metrics

Partners in Excellence

Within our own organization, while we have been able to leverage all sorts of data for many years, we’ve been able to leverage the Minimum Viable Metric approach with great impact. We track 3 things: We have a single top of funnel metric: Number of high impact conversations within our ICP per week.

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10 Creative Referral Program Ideas to Grow Your Business

Salesforce

Small and medium-sized businesses (SMBs) and startups can reap the benefits of a good referral program. Lets check out how to build an effective referral program and some fresh ideas to make it even better. What well cover: Whats a referral program? Why do referral programs matter for small businesses?

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The Ultimate Market Penetration Strategy for Small Businesses

Salesforce

If your market penetration is low, it means there’s a lot of potential waiting to be tapped and, if you’ve already got a high penetration rate, it might be time to look into new markets. Getting this right can make all the difference between steady growth and standing still in today’s competitive world. Lets jump in.

CRM
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GTM 143: Why Most AI Messaging Fails and How to Actually Stand Out in a Crowded Market | Harmony Anderson

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

GTM
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Why we care about audience development

Martech

High-impact audience development strategies. High-impact audience development strategies. The strategies you use should be dynamic and adaptable for maximal impact on consumers. Here are the factors to consider while developing high-impact audience development strategies: Get to know your demographic.

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4 Content Types That Get Non-Organic Traffic, According to Content Strategists

Hubspot

Traffic is a low-impact word for most people but a high-impact word for marketers. Pam Bump, Audience Growth Marketing Manager & Staff Writer for the HubSpot Blogs, says that she often sees solid non-organic traffic from email and social media to blog posts that feature statistics or recent industry figures.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

She is passionate about managing and motivating others and working in high-pressure, fast-paced collaborative environments. Andrea has been building high-performance, customer-focused teams that capture sustainable growth for over 20 years. Joanne Black is one of the leading authorities in referral selling.