SaaStr

MARCH 13, 2025

So leading SaaS growth stage VC fund Insight Partners surveyed 100+ of its top later-stage B2B companies to see how they did marketing and demand gen and pipeline creation in particular. What they learned: Marketing drives 48% of pipeline across B2B companies. Sales drives 33%. And Partners and Channel 15%.

Pipeline 112

Pipeline Drivers/motivators B2B Growth 112

Tibor Shanto

NOVEMBER 16, 2021

Many reps and managers look at opportunities independently of one another, but the pipeline is a collective of opportunities. Unfortunately, many salespeople see their pipeline as a holding tank for opportunities, rather than a means of driving to quota. What is in your pipeline should meet specific and defined criteria.

Pipeline 257

Pipeline Quota Consult Prospecting 257

Sales Pop!

OCTOBER 1, 2021

In this Pipeliner Concepts series, we’ve covered the basic concepts of Pipeliner CRM, as opposed to simply the technical details. In this final article, let’s touch on the crucial points of Pipeliner CRM, and CRM in general, for the future. RevOps = Pipeliner. Pipeliner CRM is, in actuality, a full RevOps function.

Pipeline 246

Pipeline CRM Drivers/motivators Engineering 246

Heinz Marketing

MARCH 7, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing A well-structured demand generation strategy is the backbone of consistent pipeline growth. Yet, across industries, many organizations score lower in Sales Cycle effectiveness (2.42.5 Regularly revisit and refine this profile based on sales feedback and data insights.

Pipeline 94

Pipeline Growth A/B testing Campaign 94

Iannarino

APRIL 24, 2023

In any pipeline, you will find many potential deals. Instead, they live in your B2B sales pipeline because the salesperson must enter the record after a first meeting. Many records that show up as opportunities are not close to being deals worth pursuing.

Growth 267

Growth Pipeline Sales B2B 267

Iannarino

SEPTEMBER 15, 2022

This post is an adaptation from Leading Growth: The Proven Formula for Consistently Increasing Revenue. You can preorder Leading Growth now.

Pipeline 269

Pipeline Growth Sales 269

SaaStr

NOVEMBER 30, 2024

Here’s an uncomfortable truth about SaaS companies: the majority of first-time VPs of Sales don’t make it past 12 months. The 30-Day Evaluation Framework Test #1: Did They Bring in 1-2 Great Sales Reps in the First Month? The 30-Day Evaluation Framework Test #1: Did They Bring in 1-2 Great Sales Reps in the First Month?

Pipeline 117

Pipeline Contract Sales Growth 117

Veloxy

OCTOBER 22, 2024

Let’s face it: if you’re still relying on old-school sales prospecting methods , you’re falling behind. Now, CEOs and Sales Executives need something sharper, faster, and more precise: AI for sales prospecting. At Veloxy, we believe AI is the game-changer every sales leader needs.

Prospecting 130

Prospecting Technique Pipeline Sales 130

Sales Hacker

OCTOBER 11, 2024

The Sales Leadership Framework Behind Multiple $100MM ARR Orgs Whether on the podcast, a one-to-one conversation, in GTMfund’s Slack, in a digital live event… the same pattern surfaces: the best leaders develop and leverage systems. This could be ACV for one rep, close rate for another, or pipeline volume for the team as a whole.

GTM 113

GTM X-functional Pipeline Construction 113

Veloxy

JANUARY 7, 2025

In the world of sales, time is money. This is where the concept of the sales cycle comes into play. A streamlined sales cycle can significantly boost your company’s efficiency and profitability. It can help you close deals faster, increase your sales volume, and improve your bottom line. What is a Sales Cycle?

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Veloxy

FEBRUARY 12, 2025

Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. In my experience, the biggest culprits behind this inefficiency are bloated, disconnected sales tech stacks with poor training and low user adoption. Double Sales Productivity in only 1 Minute. Lets dive in.

Product 130

Product CRM Price Objectives and Key Results 130

Iannarino

AUGUST 17, 2024

In B2B sales, having a robust pipeline coverage strategy is the difference between hitting your targets and scrambling to stay afloat.

Pipeline 152

Pipeline Growth B2B Sales 152

Understanding the Sales Force

MAY 18, 2025

This logic makes sense to nearly ever human being but when you apply a filter for only those in the sales profession, including salespeople, sales managers, sales leaders and senior executives who oversee the sales function, that logic goes right out the window. The stats represent salespeople who follow a sales process.

Process 125

Process CRM Pipeline Sales 125

Sales Hacker

OCTOBER 22, 2024

Kyle Poyar is the Co-Founder and Operating Partner at Tremont, with over 8 years of experience at OpenView where he became a leading voice in the product-led growth (PLG) movement. Kyle shares his insights on the inevitability of PLG in an AI-driven future and reveals must-try tactics to accelerate growth using a PLG approach.

GTM 111

GTM Growth Pipeline Consult 111

Martech

OCTOBER 8, 2024

When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. Problems with marketing/sales alignment (44%).

B2B 144

B2B Pipeline Follow-up Growth 144

Martech

SEPTEMBER 20, 2024

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. This streamlines sales, strengthens loyalty and expands revenue through seamless upgrades and bundled offerings.

GTM 112

GTM Product Cross-sell Profit margin 112

SaaStr

JULY 7, 2025

Budget Authority : 78% have direct purchasing power or significant influence Company Scale : Average revenue $50M+, with 27% at Enterprise ($40M+ ARR) Decision Speed : 60% faster sales cycles compared to other B2B channels Deal Value : 3.2x influenced pipeline from single event Sales enablement platform : $75K investment → $2.1M

Pipeline 77

Pipeline CTR Contract Strategize 77

Sales Gravy

APRIL 24, 2025

Lets kill the myth: sales coaching isnt just for newbies or underperformers. Its for closers, leaders, and the ones who want moremore pipeline, more wins, more control over their career. If you're in sales, you need coaching. Sales is a performance sport. Sales coaching forces you to stop guessing and start fixing.

Sports 97

Sports Referrals Sales Pipeline 97

Heinz Marketing

JUNE 26, 2025

Introduction: The Signal Gap Your buyers are telling you what they need long before they ever talk to sales. But too many teams are still focused on vanity engagement metrics that don’t translate to pipeline. Sales cycles are slower. And they’re aligning Sales, Marketing, and CS to act before the window closes.

GTM 92

GTM Cross-sell Referrals Pipeline 92

SaaStr

OCTOBER 25, 2024

When Marc Benioff started Salesforce, he codified the sales playbook. Then Mark Roberge , former Hubspot CRO, wrote The Sales Acceleration Formula with deep insights into quota structures. The biggest challenge to that outlook is an increase in the sales cycle. That elongated sales cycle created pipeline supply shocks.

Go To Market 131

Go To Market Quota GTM Price 131

Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. at an earlier stage, you just have to take big swings. at an earlier stage, you just have to take big swings.

GTM 77

GTM Growth Sell X-functional 77

Martech

DECEMBER 2, 2024

In the turbulence of SaaS and B2B markets — where shrinking deal sizes, longer sales cycles and tighter budgets have become the norm — guessing isn’t just risky; it can get you fired. Optimize marketing channels to deliver their maximum multiplier effect on sales. Here are a few use cases: Pinpoint what drives high-quality deals.

GTM 125

GTM Drivers/motivators Pipeline B2B 125

Veloxy

SEPTEMBER 29, 2021

Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. The key is Salesforce automation.

Territory 342

Territory Represent Sales Lead generation 342

SaaStr

MARCH 23, 2025

5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. Create Compelling Economic Incentives For sales talent, compensation is critical.

GTM 87

GTM Territory Pipeline Growth 87

Martech

MARCH 4, 2025

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution.

Drivers/motivators 123

Drivers/motivators Strategize B2B Growth 123

Sales Hacker

OCTOBER 15, 2024

Cliff Simon is the CRO of Carabiner Group, a part of SBI Growth, an advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps. Cliff is a recipient of the 2024 Modern Sales Leader award from HubSpot and a 2024Top 50 CRO to Watch by Pavilion.

GTM 111

GTM Growth E-commerce Pipeline 111

Sales Pop!

SEPTEMBER 10, 2023

In the ever-evolving landscape of business, the quest for growth and scalability remains a perpetual pursuit. The paradigm of achieving this growth, however, is in a state of transformation. A pioneering video sales platform delves into the potent realm of leveraging video to amplify business expansion.

Growth 173

Growth Pipeline CRM Trust 173

Partners in Excellence

JANUARY 2, 2025

We assign pipeline metrics, identifying the number of opportunities each person must have for a “healthy” pipeline. Yet our pipelines are increasingly unhealthy. To achieve our growth goals, we simply ran the math, looking at how many people, how many calls, how much activity were needed to achieve those goals.

Pipeline 127

Pipeline Government Education Conversion 127

SaaStr

DECEMBER 20, 2024

Former Head of Revenue at BILL and HubSpot Americas leader Michelle Benfer recently joined us on a SaaStr Workshop Wednesday share her insights on one of the most critical roles in any SaaS organization: the frontline sales manager. “At HubSpot, I had over 100 frontline sales managers reporting to me.

Pitch 103

Pitch Promote Sales Pipeline 103

Martech

OCTOBER 9, 2024

The leads aren’t turning into sales. Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast enough. To drive real revenue growth, sales and marketing need to work together. Sales zeroes in on closing deals and revenue. Sound familiar? The real issue is your teams aren’t aligned.

Growth 126

Growth Objectives and Key Results Pipeline Sales 126

Sales Pop!

SEPTEMBER 20, 2021

The sales portal remains one of the most popular. A sales portal is an interface that contains useful information and the necessary tools to increase the awareness of sellers about products, which leads to an increase in the number of sales. Benefits of sales portals. What a sales portal should be. Statistics.

CRM 234

CRM Pipeline Sales Campaign 234

Partners in Excellence

NOVEMBER 6, 2024

In discussing the strategic goals for the organization, most take the numbers, run the math based on growth objectives, identifying plans for the coming year. Other executives, whether they are in marketing/sales/CS execution, tend to get tunnel vision, focusing only on their organizations. Anyone can run the numbers.

X-functional 127

X-functional Strategize Quota Pipeline 127

Partners in Excellence

DECEMBER 31, 2024

We have a single pipeline metric, it’s a variant on pipeline coverage. pipeline coverage. We have pipeline quality, win rates, sales cycles, average deal sizes dialed in. With these three focus areas, we know we are doing enough to generate the volume of opportunities to feed our pipelines.

Minimum Viable Product 127

Minimum Viable Product Pipeline GTM Drivers/motivators 127

Martech

JANUARY 14, 2025

That annual trade show that eats 20% of your budget but generates zero pipeline? Transformed into focused programs that sales actually wants. Dig deeper: Measuring marketings impact: From metrics to growth The new CMO playbook: Driving growth without the bloat What sets thriving CMOs apart in this budget crisis?

Pipeline 126

Pipeline Contract Campaign Growth 126

ClickFunnels

JUNE 10, 2025

What is Sales Funnel Software? How to Use Sales Funnel Software 10 Features Your Funnel Marketing Software Should Have 1. Integration with Third-Party Tools Simplify Your Funnel, Amplify Your Growth What is Sales Funnel Software? Whatever your situation, there’s a funnel solution made for you. Funnel Blueprint 3.

A/B testing 130

A/B testing B2C Campaign Lead generation 130

Sales Pop!

JULY 11, 2024

In the modern sales landscape, data-driven selling has become an essential strategy for success. The ability to harness data to inform decisions, personalize interactions, and optimize sales processes is no longer optional—it’s a competitive necessity.

CRM 130

CRM Pipeline Sell Represent 130

Cerebral Selling

JANUARY 14, 2023

This guest post was written by Alex Cook , Manager, Enterprise Sales at Klue. Year-end can be the most exciting time in sales. A couple of weeks ago, I connected with a great group of like-minded, high-growth sales leaders as part of David Priemer’s Sales Leadership Labs program. It can also be the hardest.

Quota 216

Quota Pipeline Drivers/motivators Negotiate 216