SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Through customer stories. Your customers want to hear why you are different.

B2B 116

B2B GTM Objectives and Key Results Sell 116

Gong.io

JUNE 11, 2021

Rapidly evolved into a strategic, go-to-market function. The ability to accelerate strategic initiatives. According to Gartner, the following attributes are found in world-class sales enablement functions: Aligned to revenue objectives. Objections. 3: Accelerate strategic initiatives. Design-driven. Value-centric.

Objectives and Key Results 103

Objectives and Key Results Price GTM Territory 103

Highspot

MAY 30, 2024

Ever feel like your sales team is working twice as hard but not seeing the results your business is aiming for? Then, building on the mapped buyer’s journey, focus specifically on the key stages each customer goes through. Refine Sales Process A smooth and efficient sales process is key to maximizing revenue growth.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Heinz Marketing

MARCH 13, 2025

The team culture, political environment, executive pressures, and strategic goals all play a role, and those are highly varied. It has a clear tie-breaker It prioritizes alignment to business objectives above all. Then, ensure that sales is one of the key reviewers on drafts. So lets focus on principles. Not 2, certainly not 3.

Objectives and Key Results 52

Objectives and Key Results Campaign Start-ups Follow-up 52

Sales Hacker

JUNE 23, 2021

that provide tactical and strategic sales advice to pair with your coffee – one for every day of the week. How to combat objections. They also use data to create state of sales reports about key trends, giving readers a competitive advantage in the challenging world of sales. Sales Hacker. Topics include: AI for sales.

Cold Call 106

Cold Call Negotiate Objectives and Key Results Sales 106

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Key performance indicators (KPIs).

X-functional 88

X-functional UX Objectives and Key Results GTM 88

APACSMA

DECEMBER 4, 2023

In today’s fast-paced business landscape, a potent sales strategy is the key to staying competitive and reaching your revenue objectives. In this blog post, we will guide you through the steps to build a robust sales strategy that drives results and propels you toward success.

Objectives and Key Results 52

Objectives and Key Results GTM Objection handling Sales 52

Sales Hacker

SEPTEMBER 11, 2020

VCs are always on the lookout for the next Lyft, so they strategically partner with founders who they believe will provide them with a 10X return. This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. It’s no longer just an idea.

Sell 104

Sell Minimum Viable Product Objectives and Key Results Cross-sell 104

Sales Hacker

MAY 26, 2021

If you know that you love strategizing to increase sales but don’t want to be an account executive, sales operations may be the right place for you. This includes everything from automating mundane tasks to lighten a rep’s workload to providing the overall strategic plan for the sales organization. What is Sales Operations?

Territory 71

Territory Objectives and Key Results Finance Cross-sell 71

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Key Accounts. Go-to-Market Strategy. Gatekeeper is a person (e.g.,

B2B 105

B2B E-commerce Cold Call Represent 105

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Highspot

APRIL 23, 2020

Between the dozens of sessions and online conversations, a common theme emerged: the number one thing your enablement team should be focused on is being a strategic partner to your revenue teams. Connect Initiatives with Execution to Drive Results. Align with Leadership to Drive Change. It’s not, no matter the size of your team.

Objectives and Key Results 52

Objectives and Key Results Drivers/motivators GTM Strategize 52

Highspot

AUGUST 26, 2024

Key Takeaways Revenue operations bridges gaps between teams to drive sustainable revenue growth and achieve better business outcomes. It then integrates data from various sources to provide visibility throughout the customer lifecycle, which helps teams make strategic decisions and forecast more accurately. What do you want to achieve?

Objectives and Key Results 52

Objectives and Key Results CRM Growth Strategize 52

Highspot

MAY 20, 2022

This will lead to uneven results: some reps may find their own way to sell the new product; others will struggle and fail to meet quota. Compete: Tailored to over landing competitive differentiators and overcoming objections. The key to rolling a sales playbook out in the field is sales enablement. on their own.

Territory 52

Territory X-functional Sales Cross-sell 52

Sales Hacker

FEBRUARY 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Did they have their own portfolio companies struggling with GTM?

GTM 79

GTM Sell Pipeline Networking 79

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Trial, error, and forgiveness are key to building a performing sales org. Shari Levitin.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Optimize your ads based on the results of your tests before implementing them on a wide scale.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

FEBRUARY 19, 2019

In this webinar, executive Sales coach Josh Braun discussed how to best respond to the most common objections while cold-calling. In this webinar , Dan showed us how to successfully map accounts and key contacts and how to use that map to strategize more effectively. Jaimie Buss – VP of Sales, North America at Zendesk.

Cold Call 13

Cold Call Inside sales Sales B2B 13

SalesHandy

OCTOBER 28, 2022

The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy. The process of these strategies involves strategically propelling prospects through the sales pipeline toward making a purchase. How To Run A Successful Outbound Lead Generation Campaign?

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

Heinz Marketing

DECEMBER 20, 2024

Marketing orchestration, often viewed as the next evolution in marketing operations, focuses on creating synergy across channels, teams, and technologies to drive consistent and scalable results. Solution : Establish a single source of truth for performance metrics that align with broader business objectives.

GTM 98

GTM Go To Market Objectives and Key Results Campaign 98

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. The result? Below are four reasons GTM teams stumble.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Martech

JANUARY 7, 2025

The difference between moderate and exceptional results usually comes down to one critical factor: cross-functional alignment. In my last article on account-based expansion (ABE), I introduced the the 40/40/20 rule ; now, Ill outline a framework for GTM alignment. Monthly executive reviews to address strategic challenges.

Objectives and Key Results 116

Objectives and Key Results GTM B2B Growth 116

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. As a key GTMfund partner, they equip sales and marketing teams with top performers. You know, a bunch of Q& A and sort of objection handling.

GTM 96

GTM Quota Drivers/motivators Sales 96

Sales Hacker

MARCH 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.

GTM 80

GTM Growth X-functional Referrals 80

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 64

GTM Up-sell Start-ups Growth 64

Hubspot

MAY 5, 2025

Youll tune into their words, tone, and hesitations and catch their real pain points, objections, and urgency. The result? Or if their competitors are ranking for key industry terms, I bring that up. How do you currently measure the success of your content, and what results are you hoping to improve? What happened?

Objectives and Key Results 70

Objectives and Key Results Pitch Trust Follow-up 70

Heinz Marketing

MARCH 18, 2025

The team culture, political environment, executive pressures, and strategic goals all play a role, and those are highly varied. It has a clear tie-breaker It prioritizes alignment to business objectives above all. Then, ensure that sales is one of the key reviewers on drafts. So lets focus on principles. Not 2, certainly not 3.

Pipeline 59

Pipeline Objectives and Key Results Campaign Start-ups 59

Sales Hacker

FEBRUARY 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Katrina Wong is the CMO of New Relic and a top marketing leader. As a key GTMfund partner, they equip sales and marketing teams with top performers. Hello and welcome back everyone to the GTM podcast. It’s one of my faves.

GTM 81

GTM X-functional Objectives and Key Results Start-ups 81