Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 62

GTM Up-sell Start-ups Gaming 62

SaaStr

FEBRUARY 2, 2022

WebEx may have been the original PLG outfit, having effectively mixed both its service model with its sales model, and expanded its success with small and medium businesses into the enterprise and individual market. There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy.

Growth 111

Growth Product GTM X-functional 111

Sales Hacker

SEPTEMBER 22, 2023

Thanks for reading The GTM Newsletter! This combined approach helps users experience the full functionality initially and, if they don’t upgrade, the transition to the free plan with limited features can highlight the value of the paid service, encouraging them to upgrade. See more top GTM jobs here.

GTM 114

GTM X-functional Inside sales User Experience 114

Sales Hacker

APRIL 10, 2018

Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. Distribution of B2B deals as a function of price (a product of discount and list price). GTM Approaches as a function of Annual Contract Value. 1) Freemium.

Go To Market 92

Go To Market GTM X-functional Territory 92

Martech

AUGUST 9, 2023

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K LinkedIn: Juliet Randall (14.6K

X-functional 98

X-functional GTM B2B Technology 98

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. What about the GTM side?

GTM 120

GTM SQL X-functional Engineering 120

ConversionXL

APRIL 25, 2016

In-App Purchases: You sell goods / services to users after they have downloaded and began using the app. Use the Google Play Services SDK , which gives you access to all of Google’s services, including Google Analytics and Google Play. Note: Often, people cannot get this report to function properly. Image Source.

X-functional 88

X-functional UX Objectives and Key Results GTM 88

ConversionXL

JULY 8, 2020

The keyword insertion function matches the exact keyword someone typed in. With structured snippet extensions, you can highlight aspects of your product or service. For example, if your header is “services,” then the words that relate to your header may be “oil change” and “brake repair.”. Job functions. Image source ).

GTM 100

GTM X-functional Appointment Campaign 100

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. These companies resell the solution and bundle services around the solution to add value to the customer.

GTM 85

GTM Negotiate Profit margin Contract 85

ConversionXL

MARCH 24, 2016

Those users could simply have more internal motivation to seek information and desire your services. It was a way to look at historical data and find patterns like “everyone who became a customer in the last 12 months did X, Y, and Z before they converted.” Suppose your app is a website uptime monitoring service like Pingdom.

Conversion 77

Conversion A/B testing X-functional Technique 77

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. CR(t) —The conversion rate as a function of time to get to a single SQL. The marketing qualified accounts (MQAs) are pre-selected to be a fit for your service. Four Prospecting Approaches.

Prospecting 56

Prospecting SQL GTM X-functional 56

Highspot

MAY 20, 2022

The term sales motion refers to the particular method sales organizations use to bring a product or service to market. Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk. What are sales motions? Sales motions are defined by your larger go-to-market strategy.

Territory 52

Territory X-functional Sales Cross-sell 52

Sales Hacker

MAY 27, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Sean Whiteley is a three-time founder and the current CEO of Qualified, the AI pipeline automation platform purpose-built for inbound GTM teams. Navigating payroll, benefits, and compliance shouldnt slow you down.

GTM 65

GTM X-functional Start-ups Go To Market 65

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. They need to be able to, I would say, build services on top of the software.

GTM 110

GTM Sell Customers Cold Call 110

Sales Hacker

APRIL 15, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Udi Ledergor served as CMO during Gongs rise from new SaaS startup to industry dominance. If you missed GTM 141, check it out here: Timeless Growth Tips From a $7.4B 00:01:00] Sophie Bounassisi: Hello and welcome to the GTM podcast.

GTM 62

GTM B2B Follow-up Campaign 62

ConversionXL

MAY 13, 2020

Do more and more people use Feature X? ad blockers prevent tags from firing, bank services don’t redirect, confirmation pages take too long to load, etc.). If you’re savvy enough, you can also create your own endpoint using cloud functions or log analysis. You’ll learn about sending data to BigQuery using Cloud Functions.

Gaming 85

Gaming Sports SQL X-functional 85

Sales Hacker

FEBRUARY 19, 2019

Rob Jeppsen is a high-energy dealmaker with an emphasis on technology & financial services sectors, and has trained over 900 organizations and speaks at leading events across the country. Pete Kazanjy – Entrepreneur, Author, and Early-Stage GTM Expert. What’s the ROI on my sales development team as a function?

Cold Call 13

Cold Call Inside sales Sales B2B 13

SaaStr

NOVEMBER 2, 2019

How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? How does your customer success and customer support functions change with the move to enterprise? How do you think about services revenue streams today in SaaS, especially when scaling into enterprise?

Price 56

Price GTM Up-sell Product 56

Sales Hacker

FEBRUARY 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Katrina Wong is the CMO of New Relic and a top marketing leader. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. It’s one of my faves.

GTM 76

GTM X-functional Objectives and Key Results Start-ups 76

Sales Hacker

MARCH 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.

GTM 75

GTM Growth X-functional Referrals 75

Sales Hacker

APRIL 29, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Oji Udezue was most recently Chief Product Officer at Typeform, where he led product strategy across the companys growing suite of tools. The future of GTM is here. The AI SDR Summit, put on by Qualified, just took place.

GTM 83

GTM Product X-functional Start-ups 83

Sales Hacker

JANUARY 28, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. GTM 131 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 95

GTM X-functional Price Pipeline 95

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. 18:13 The role of cross-functional communication. 18:13 The role of cross-functional communication.

GTM 80

GTM Finance Cross-sell X-functional 80