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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails. What you can do is focus on metrics that lead to those results.

GTM 114
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How to get cited in ChatGPT+ (and win the new search game)

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. GTM teams need a new skillset. LuminX – announced a $5.5M

Gaming 63
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The truth about martech in 2025 and how to make it work for you

Martech

Dig deeper: What do C-level execs think of their GTM strategies? Your data analysts should speak the language of customer behavior, not just SQL. Marketing technology succeeds or fails at the intersection of departments. Technology that enables growth instead of creating complexity. This transformation creates fear.

Finance 115
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What is a Successful Pivot in SaaS with Skyflow’s CEO Anshu Sharma

SaaStr

The product, the customers, and the GTM were completely different. Is it: Customers Technology Go to market For example, some companies start in healthcare to build an EHR. MongoDB: Not a Pivot They started as documentDB, then NoSQL, and then they added SQL. Pick what you are changing: technology, customers, or GTM.

GTM 104
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Execute Your Vision: 6 Steps to Activate Your Demand Generation Plan

Heinz Marketing

It is not an MQL goal or an SQL goal. Your GTM plan is a comprehensive plan that spells out the campaigns you need, channels you will use in order to achieve the goals you’ve established in your revenue operating model. Communication is key here, but so is the right technology. How do you turn your vision into ACTION?

GTM 115
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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

Nicole Wojno Smith (VP of Marketing at Tackle) suggests that “marketers should be looking at their efficiency and measuring the total investment per SQL, per opportunity, etc. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.” Share The GTM Newsletter That’s it, that’s all. Seed funding.

GTM 121
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The Where, When, and How of AI with Theory Ventures, Open AI, MotherDuck and Lamini

SaaStr

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. What about the GTM side?

GTM 124