Salesforce

APRIL 23, 2025

Here are two familiar examples of well-designed ontologies that shape your user experience (UX) and enjoyment: Spotify has ontologies for music genres, with lots of metadata about albums, artists, and how they’re organized in various playlists. Without ontologies, your experience using any number of digital platforms would be chaotic.

UX 111

UX Healthcare Networking User Experience 111

Martech

NOVEMBER 6, 2023

Imagine you’re offering UI/UX optimization to a Director of Marketing. Instead of providing your benefits, highlight your success with improved UI/UX, leading to a surge in visitor-to-subscriber conversions. For the Director of Marketing, this means higher conversions and a growing customer base. Create consistent follow-ups.

Appointment 131

Appointment UX Objectives and Key Results Gambling 131

Salesforce

MARCH 31, 2025

She has had her own consulting firm, Lux Commerce , since 2023, where she creates elegant online experiences for brands and partners in various industries, from fashion and retail to consumer healthcare. We caught up with Amy to chat about hot topics in ecommerce: AI (we know you saw this comin), personalization, and headless.

Consult 97

Consult Angle UX Healthcare 97

Martech

NOVEMBER 30, 2021

The latest version of Google’s Search Quality Guidelines refines their guidance for content quality, especially pertaining to YMYL industries (finance, healthcare, e-commerce, and so on). Being authentic and serving your users. The post Lost SEO traffic in 2021?

E-commerce 112

E-commerce Objectives and Key Results UX Healthcare 112

ConversionXL

MARCH 26, 2014

For example: The site we’re looking at is in the healthcare industry. As such, I can quickly see what other healthcare related businesses or organizations are browsing the site with some simple regex.

Conversion 131

Conversion Healthcare E-commerce Networking 131

Search Engine Land

MAY 4, 2023

If lowering the price is out of the question for the long term, and you don’t have the means to enhance your questionable UX, then we turn to incentivization in your PPC campaigns. financial services, healthcare, etc.). It is not valid for Google Shopping. It also may be restricted to certain categories (i.e.,

Campaign 89

Campaign Angle UX CRM 89

Martech

FEBRUARY 25, 2022

Marketo Engage is designed for SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Key clients include CenturyLink, Charles Schwab, GE Panasonic, RingCentral and Roche.

E-commerce 124

E-commerce B2C Manufacturing Hospitality 124