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Why starting small with AI pilots before scaling is a mistake

Martech

Quarterly results drive many leaders. Instead of building a cohesive, results-driven marketing strategy, you end up with scattered initiatives that don’t contribute meaningfully to your overall goals. The key is to be ambitious and create an AI marketing strategy aligned with your business goals right from the start.

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YouTube Ads: Unlocking high impact at minimal cost

Search Engine Land

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

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13 HubSpot updates from December to kickstart your 2025

Martech

HubSpot launched 97 updates in December 2024. Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Control who can create CRM objects with new create permissions. Automate backup scheduling in HubSpot.

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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Then, set key performance indicators (KPIs) to track progress. times more likely to exceed seller revenue targets.

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A 10-Step Process to De-Risk Your Redesign Projects

ConversionXL

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). The actual testing and analysis of results constitute only the last two steps.

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4 Ways Brands Can Use Agentic AI Right Now

Salesforce

Learn more about: Understanding agentic AI Agents for sales Agents for key account management Agents for retail execution Agents for customer service Are you ready to build agents for your consumer goods brand? The agent reaches out to leads , answers their questions, manages objections, and schedules meetings based on CRM and external data.

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Top link-building insights heading into 2024 by Internet Marketing Ninjas

Search Engine Land

Google has been clear about this in recent years, launching their link spam update specifically targeting the tactic and noting these links have zero value in the long term. The predictable, consistent, high-impact links achieved using this methodology are needed for some industries to remain competitive.