ConversionXL

JUNE 10, 2020

Should you change your prices? Taken together, the messaging, pricing, features, branding, partners, and customers create context and set the scene for the product. If you promote different benefits in your ads versus your landing pages , or if your brand tone changes from social media to email, that inconsistency can be costly.

Product 80

Product E-commerce Price Service 80

Highspot

JUNE 6, 2023

Seller confidence surveys gauge seller confidence in areas such as pricing, differentiation, and negotiation. Your goal is to ensure teams spend time on high-impact sales activities like call preparation, as opposed to low-impact, time-consuming activities like data entry or other administrative tasks.

Closing 52

Closing Product Objectives and Key Results Quota 52

Sales Hacker

JULY 23, 2018

Newly appointed executives need to make a big impact in the first few months of their tenure. That typically means setting up big, radical initiatives; restructuring teams; and spending their new-found budget on high-impact products. Especially if they’ve just viewed your pricing page or downloaded a product case study.

Sales 59

Sales Government Pitch Prospecting 59

Partners in Excellence

AUGUST 16, 2015

They want to talk about their latest greatest products, the promotion they have going on. Their share prices are declining, their revenues or profits are in freefall, their market share is declining. These are the elements of a high impact prospecting approach. Second, know what you want to talk to them about.

Prospecting 93

Prospecting Pitch Campaign Appointment 93

ConversionXL

JUNE 19, 2019

Apple increasing iPhone prices). Experience trumps everything (product, price); if you’re not improving your experience, you’re not improving your product. When at Ikea and picking up your yellow shopping bag, there’s a bunch of items that have a low price (candles, napkins, etc.) What’s the price range?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

Hubspot

MAY 23, 2019

Google offers endless options for marketers to promote their products, so how is this network different? Prospecting, brand awareness, and remarketing can come with a hefty price tag when pursued for traditional search ads. Here are some high-impact areas for tightening audience targeting where it counts.

Networking 78

Networking CTR Agriculture Campaign 78

SaaStr

JUNE 4, 2021

JB: So it’s a great transition to … Because I want to talk about pricing. So you have to agree with your customer that they’re looking for high value, high impact, and not as cheap as possible, because otherwise you’re never going to meet. That’s what shows the culture.

Product 102

Product Customers Sell Engineering 102

ConversionXL

NOVEMBER 30, 2015

While there are dozens of factors to choose from, there are four in particular that are (a) high impact and (b) easy to test. As a SaaS company, you might rely on your navigation to get visitors to your pricing or demo page, for example. Nearly double the amount of self-promotion. Clear Value Proposition.

UX 90

UX Launch Drivers/motivators Start-ups 90

Salesforce

FEBRUARY 12, 2024

Maybe your customer gets a promotion if they onboard your CRM platform, which would help increase their company’s year-over-year revenue. What is the impact on them, professionally or personally? I like to call these high-impact questions. Ask high-impact questions.

Consult 59

Consult Objectives and Key Results Cross-sell High impact 59

SaaStr

JULY 11, 2019

You would get to choose who you wanted to work with based on their profiles, based on the pricing, based on their availability. We asked them to register for up to 40 different categories or skillsets that they wanted to find work in, and then we asked them to set their prices, hourly rates for each one of those categories.

Product 46

Product Launch Growth Start-ups 46

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. I had never quit a job before unless it was due to a promotion or a better opportunity. Get promoted where you are. Time to take notes.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Hubspot

NOVEMBER 25, 2019

So let’s say your department produced a huge, data-driven report and you want to create a few high-impact social shares from it. Some AI tools can also recognize context from a larger piece of content and create social media posts to help promote it. Sprout Social's pricing starts at $99 per month for its Standard plan.

Price 101

Price High impact Follow-up Technology 101

Outreach

APRIL 25, 2019

Tracing its roots from Xerox’s enterprise market in the 1980s, Solution Selling is a well-established sales methodology that focuses on the uniqueness of buyer situations and the need for building high-impact, tailored solutions that deliver relevant benefits.

Technique 55

Technique B2B Sell Cross-sell 55