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Outsourcing Our Thinking

Partners in Excellence

I talked about succumbing to “Just do this one thing,” or “Here is the formula/script,” and other techniques being promoted by guru’s of various types. For example, “I want to develop a master prompt for developing and executing high impact sales calls.” Cut it out, save it.

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The B2B Marketer’s Quick Start Guide: Content Amplification

Heinz Marketing

They hit the nail on the head when they note that content amplification isn’t a single strategy or technique, it encompasses many techniques, strategies, and methods such as social media, influencer marketing, paid search, etc. Features/functionality: Solutions for high impact awareness, consideration, and conversions.

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Sales Management Training: 7 Skills to Lead a High-Impact Sales Team

Highspot

Trying to build a high-impact sales team? motivational coaching techniques. Much of your sales management training should center on setting a collaborative example – that is, promoting a sense of teamwork and camaraderie across all initiatives. Heads up: Your team will only ever be as good as its manager. sales guidance.

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“Cheat Codes….”

Partners in Excellence

The secrets to cold emails, how to build your LI network, how to post content that gets 1000s of likes, high impact telephone calls, ChatGPT prompts that do 90% of your job, qualifying questions, objection handling, closing, GTM strategies. All from experts who have earned millions using the same techniques.

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The Challenger Sale vs. Account-Based Selling: B2B Sales Techniques Pros and Cons

Outreach

Over the years, businesses have used many selling techniques to reframe their sales process and improve performance. If you use the right sales technique that elevates customers and enables them to solve their problems, then the key to sales success is yours. Sales techniques are not created equal. Solution Selling.

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In this economy CMOs need to spend more on training, not tech

Martech

Encourage the manager to act like a product marketer by promoting adoption and co-creation with end-user marketers. Economic uncertainty favors prioritizing skills where proficiency can be gained quickly, in about one month, yet still have a high impact. Prioritize skills that can be quickly learned. Consider external hires.

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Are Grammar Mistakes Costing You Money?

ConversionXL

Half were promoted to director level or above within those 10 years, and the other half were not. Fewer grammar errors correlate with more promotions. The study found that professionals with one to four promotions over their 10-year careers made 45% more grammar errors than those with six to nine promotions in the same time frame.

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